Leveraging LinkedIn to Boost Your Personal & Company Brand
What are your learning outcomes?
“Start Linking Beyond the Profile”
Get connected and learn something new about LinkedIn that you didn’t know
before.
Agenda
Networking on LinkedIn
Building Your Personal Profile– Summary– Job Experience– Skills
Customizations
Recommendations
Adding Applications
Joining Groups
The Law of 250
Every person knows at least 250 other people.– 250 people at 1st Layer
Each of your contacts knows at least 250 people.– 62,500 at your 2nd Layer
Each of your 2nd Layer contacts knows 250 people– -15,000,000 at your 3rd Layer
4 Layers of Separation on LinkedIn
Level 1Contact
Level 2Contact
Level 3Contact
Level 4Contact
Your FriendAlice
Alice’s UncleBill
Bill’s FriendCarol
Carol’s BossDavid
You
LinkedIn Profile Basics
Upload a picture!
Write a summary.
Include all (relevant) job experience.
How Can I Customize My Profile?
Post a (Professional) Update – Share personal and
company achievements, industry news and noteworthy events
Customize URLs
How Can I Customize My Profile?
Twitter – Link to your personal or company Twitter account
Optimize for Search– Use rich keywords in your headline, summary, work experience
and specialties
Organize Sections– Prioritize content and information
How Can I Customize My Profile?
Add Sections to reflect achievements/experiences– Certifications– Languages– Publications– Skills
Soliciting Recommendations
Why do I want someone to recommend me?
Soliciting recommendations– Give a little, get a little!
Be aware of company policies
Adding Applications to Your Profile
Applications enhance your profile without you having to manually update content– Blog Link– Tweets– SlideShare Presentations– Events
Joining Groups
Join industry & job-related groups
Change your email preferences to receive daily/weekly updates
Get involved & be a thought leader!
Key Action Items
1. Beef up your profile!a. Add a picture, job experience & a summary.
2. Add 1 section & 1 application.
3. Make 5-10 new connections.
4. Join at least 1 group and post a question or discussion topic.
5. Follow Eze Castle:http://www.linkedin.com/company/eze-castle-integration
Eze Castle Integration OverviewFounded 1995
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