LeveragingLinkedIn
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Designated Editor Speaking Series
Suzanne McDonald | Content & Social Strategist
Newport Chamber of Commerce
@Sue_DesigEditor
Tips to prospect and engage for FREE
www.designatededitor.com 2
6 years Page 1
Masters in Journalism & Mass Communications BA in Journalism
Social Media Strategies professor
suzanne’s experience
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old networking methods
Friends & friends of friends?School connections? Business connections? Civic clubs, organizations, church? Lawyer, doctor, plumber? Insurance agent, stylist, nanny?Neighbors?Sports and hobbies?
http://www.entrepreneur.com/article/57382
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Find a job
Discover clients
Searchable resume
Connect on a professional level
Overcome email blocks
Continue the conversations
Showcase your expertise
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LinkedIn: Nearly 2 billion people searches in 2010
http://www.simplyzesty.com/social-media/linkedin-2/essential-linkedin-stats-you-need-to-know/
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your profile
Professional and identifiable photoAppropriate headlineKeywordsEasy-readingRecommendations from key peopleUpdate your statusPlug-ins
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LinkedIn market research
Discover major companies with Search
Categorize prospects with Tags
Participate in Groups specific to your industry
Contribute your expertise with Answers
Find and Connect with key influencers
Host or attend an Event and share it
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Forrester’s social strategy
P
O
S
T
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what are their concerns?
www.designatededitor.com 10socialtimes.com/user-generated-content-infographic_b68911
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In-person engagement
Leveraging LinkedIn Designated Editor Speaking Series
Suzanne McDonald | Content & Social Strategist
Newport Chamber of Commerce
@Sue_DesigEditor
Tips to prospect and engage for FREE
Thank you!