Optimize Your Personal Branding
Leveraging LinkedIn Powerful Social Media Strategies For Job Search
Barbara Saunders Business Consultant | Trainer | Designer
SoloProSuccess.com
The Big Social Media Secret
The Big Social Media Secret
Big Fat Business Secret
– Some Smart Business Guy
“People do business with people they know, like, and trust.”
Stand Out From The Crowd
YOU THEM
Your PersonalBranding Statement
I ____(verb)_____ for _____(noun)_____ who want to ____(value I bring to the table)____ so they can ___(their desired outcome)___.
“I solve global supply-chain process problems for Fortune 100 manufacturers who want to take advantage of the latest in Lead and Six Sigma so they can reduce costs and speed up time-to-market.”
THEMYOU
You have 4 seconds to grab attention.
Who would you interview?
A:
B:
A or B?
A:
B:
A or B?
Profile Optimization
Screen Heat Map Shows where the eye spends most of its time on a profile
photoheadline
summary
Headshot Essentials
What Makes a Good Profile Photo?
PhotoFeeler.com
Good Headshot Examples
Branding Secrets
Which Project Manager Stands Out to You?
just job title
no job title
Good Example
Create Your Summary Statement
Summary Statements Include:- 1st person
- Concise
- Tells a story
- Differentiates you
Answer These Questions❖ 1. Who Are You?
❖ 2. What Do You Do?
❖ 3. Why You’re the Best?
❖ 4. What Do YOU Want?
Connecting To The Hidden Job Market
Find
Identify
Reach out
Engage
Fire Method Job-Search Strategy
FIND
Company
Opportunity
Person
Company
Opportunity
Person
Identify
Identify Problems
Look for Group Patterns
Ask Your Community
Reach Out
Engage
Engagement Guidelines
❖ Introductions over direct messages❖ Always ask to connect on Linked In❖ Don’t be too sure you are a fit, ask❖ Take it off line quickly❖ Respect their time
Other Engagement Resources
❖ MeetUp.com
❖ Scoop.It
❖ The Public Library
❖ Trade Associations