© 2009 IBM Corporation
Presenter’s nameTitleemaildate
Let’s Build a Smarter Planet:Green Infrastructure
© 2009 IBM Corporation
Let’s Build a Smarter Planet: Green Infrastructure
2
Reality of a globally integrated business world.
Economic downturn requires doing more with the same and using self funding projects.
Business and organizations need to use less energy and water, as well reduced CHG.
Use electricity required for day-to-day operations as efficiently as possible.
Sustainability has emerged as a new business imperative.
These issues are interwoven.
© 2009 IBM Corporation
Let’s Build a Smarter Planet: Green Infrastructure
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The need for an energy efficient infrastructure is clear.
35% 8 in 10 40%
IT energy expense is expected to increase 35% in the next four years.
More than 80% of CEOs expect climate change regulation 5 years.
Buildings account for 40% of worldwide energy consumption.
Document and benchmark current energy metrics.
Enable readiness for rapidly emerging regulatory environment.
Mandate for change is strong.Inefficiencies in current infrastructure
Facilities management is not integrated.
Reduce energy costs up to 40% a year.
Extend the life of IT and defer CAPX and OPEX cost.
Impacts more than 50% of your energy expense.
Leverage asset management for tax, utility, stimulus incentives.
No accurate measure of energy use enterprise wide.
© 2009 IBM Corporation
Let’s Build a Smarter Planet: Green Infrastructure
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Green Infrastructure ―can lower cost ―improve efficiency ― reduce environmental impact ―and deliver new value in ‘going green.’
GREEN INFRASTRUCTURE CAN ENABLE NEW VALUE BEYOND IT
OTHER ASSETS (EXAMPLES)
INFORMATION TECHNOLOGY
REAL ESTATE & FACILITIES
Data CenterStorage
Desktops
Servers
Databases
Switches/routers
Air Conditioners/Chillers/UPS
Energy MgmtConsole
Applications
Manufacturing Systems
Warehouses
Stores
OfficeBuildings
Factories
IP phones
Vehicles
Pipes
CellTowers
© 2009 IBM Corporation
Let’s Build a Smarter Planet: Green Infrastructure
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Green Infrastructure is an instrumented and interconnected system enabled by intelligent energy management.
Data Center
Accurate thermal and energy usage assessments Extend life of existing infrastructure Rationalize infrastructures across company Design flexibility into new data center infrastructure
IT Equipment
Energy efficient hardware Virtualization and consolidation Active energy management Tiered storage
Applications and Data
Trend analysis and building maintenance diagnostics Building management systems integration Process management automation Dashboard reporting
Real estate and facilities
Lifecycle management, retention, archiving of data Optimization of application servers Application performance monitoring Data deduplication, compression and clean up
IT and Infrastructure interfaces Threshold controls Optimize assets for energy efficiency Track and verify energy efficiency
EnergyManagement
© 2009 IBM Corporation
Let’s Build a Smarter Planet: Green Infrastructure
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IT Equipment: Servers and storage designed for leadership energy efficiency.
IBM BladeCenter IBM iDataPlex
Up to 36% better performance per watt
than Dell
Cuts energy costs 40% compared to competitive rack
servers
NEW! Up to 95% of power saving versus servers purchased 3-
4 years ago
IBM System z10
Over 80% savings in energy costs for consolidation
Advanced Virtualization supporting the highest utilization rates
Modular and efficient design
IBM POWER Systems
Over 2x the performance per watt versus HP and Sun
More Work per Watt with POWER6 and EnergyScale technology
Virtualization leadership
IBM System x Scalability up to 96
cores Performance
per Watt leadership
New! x86 servers deliver 2X performance in the same energy envelope.
Energy efficient consolidation platform
Broad set of chassis, blade, and I/O options
Designed for optimal energy efficiency supporting HPC and Web 2.0 workloads
IBM Storage Tiered storage
solution can be 3X efficient compared to an all disk solution.
Eliminating inadvertent storing of redundant
information can save as much as 10X
© 2009 IBM Corporation
Let’s Build a Smarter Planet: Green Infrastructure
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Server Virtualization
Up to 30-70% TCO savings
Up to 33-50% floor space and facility costs.
33-70% hardware costs. Up to 50% maintenance costs. Up to 33% support costs.
Storage Virtualization Client Virtualization
Up to 45% power savings. Up to 90% deskside support. Up to 50% on helpdesk. Up to 75% in security and user
administration.
IT Equipment:Virtualization and consolidation boost utilization.
Up to $50,000 power savings per 1,000TBs of installed storage.
Up to 60% migration costs savings.
Up to 300% increase in utilization
Up to 25% less capacity needed Up to 40% overall TCO savings
© 2009 IBM Corporation
Let’s Build a Smarter Planet: Green Infrastructure
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Applications and Data : Improve operations and environmental impact.
Intelligent management of information via de-duplication, compression and hierarchical storage to reduce both storage and energy costs.
Optimize application design and deployment architecture for reduced resource and energy needs.
Lower energy cost of applications with application level virtualization that increases utilization while meeting transaction level service level agreements.
Business workloads and workforces drive energy use in data centers, server rooms, and with departmental data.
Measure and control energy usage of applications, manage storage infrastructure for efficiency.
© 2009 IBM Corporation
Let’s Build a Smarter Planet: Green Infrastructure
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Solution Comprehensive, fact-based analysis. Evaluate cooling, electrical, and building
systems. Baseline MPG for data center energy
efficiency. Roadmap of cost justified
recommendations.
Benefits 40% annual savings on actions. < 2 year payback. Spend $14K to save $100K per year.
Improvements Cost ($K) Payback
Reduce recirculation and bypass of cooling air < 5 < 1 year
Increase CRAC air discharge temperature < 5 <1 year
Adjust indoor temperature and relative humidity < 3 <1 year
Turn off CRACs where no IT equipment load < 1 immediate
Improve UPS efficiency 40-140 1-2 years
Consider transferring IT loads to two PDUs Varies varies
Implement occupancy sensor light controls < 5 1.5 years
Variable speed fans 200 6 years
Variable speed scroll compressors 300 18 years
Total 60 - 700 1 To 18 years
Most energy efficient
Least energy efficient
66% 28%
50%40%
33%Current
Objective
1.5 3.5
2.0
2.5 3.0
Data Center:Extend the life of your data center infrastructure with assessments.
© 2009 IBM Corporation
Let’s Build a Smarter Planet: Green Infrastructure
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Data Center:Efficient growth with modular designs.
Scalable modular data center.
Enterprise modular data center.
Portable modular data center.
High densityzone.
Up to 20% less than traditional designs.
Turnkey center for 500-2,500 sq ft.
Implement in 8-12 weeks.
Defer 40-50% of capex and opex cost.
Standardized design for 5-20K sq feet.
Save up to 50% operational costs.
Fully functional data center.
Rapidly deploy in 12-14 weeks.
Ease of maintenance. Open architecture.
35% lower cost than site retrofit.
In-row cooling for cooling on demand.
No disruption to existing operations.
Avoid over provisioning of cooling.
© 2009 IBM Corporation
Let’s Build a Smarter Planet: Green Infrastructure
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Financial Accounting for
Energy
Energy Efficient Business Service
Management
Optimize Energy Efficiency of
Assets
Storage & Data Optimization
Energy-Aware Provisioning and
Scheduling
INFORMATION TECHNOLOGY
DATA CENTER INFRASTRUCTURE
REAL ESTATES AND FACILITIES INFRASTRUCTURE
OTHER ASSETS
Energy Management
Controls
Centralized Energy Views &
Reports
Tivoli Monitoring forTivoli Monitoring forEnergy ManagementEnergy Management
Identify Underutilized
Assets
Real estate and facilities Energy Management across the infrastructure
© 2009 IBM Corporation
Let’s Build a Smarter Planet: Green Infrastructure
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Learn more: For more information on green infrastructure visit: ibm.com/green .
IBM's Data Center Familytm BriefingVisit one of our Green Data Center Showcases today
Learn how to design efficient data centers
See Where You Are and What is PossibleIBM Energy & Environment Benchmark Tool
Learn how energy management can improve operations
Sign up for a free trial of ITM for Energy Management
© 2009 IBM Corporation
Let’s Build a Smarter Planet: Green Infrastructure
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We’ve only just begun to uncover what is possible when building a sustainable solutions…
– By helping to lower energy costs across-the-board for our clients; which also helps them overcome current operational barriers.
– Strengthening our clients’ reputation while helping them meet environmental regulation requirements.
– Help create products and services that can give rise to new markets for our clients.
Let’s work together to drive real progress in our time.
© 2009 IBM Corporation
Let’s Build a Smarter Planet: Green Infrastructure
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IBM Corporate Sustainability 2008 Results –19 internal projects around the globe drove 10 Million
kWh savings from utilization and virtualization–IBM implemented conservation saving projects
equivalent to 6.1% of it’s annual energy use–Processed 42,302 tons of PELM; for every 2 metric
tons of IT manufactured and sold, IBM processed and recycled 1 ton of product waste in 2008
IBM Renews Voluntary Commitments w/ WWF–12% reduction of operational CO2 emissions by 2012
against the 2005 baseline–IBM GBS technical service providers will support other
Climate Savers Partners in GHG inventories and strategies
IBM Representing our Clients Interest –Partnering with Utilities and Public Utility Commissions
on Demand Reduction and Awareness Programs–$5B in ‘Smart’ Loans for Stimulus Work Allocated–Developing energy efficiency and conservation
consultation services for stimulus block grants
IBM’s Regulatory, PUC, Utility Partnerships
IBM’s Influencer and eNGORelationships
IBM’s Progress Against Our Goals
© 2009 IBM Corporation
Let’s Build a Smarter Planet: Green Infrastructure
15 http://www.ibm.com/ibm/responsibility/
Setting an example by
earning awards
Providing Transparent and verified results
Improving customer awareness of the issues with articles
Environmental leadership: IBM case study results.
Building a smarter planet TV advertising
1990-2007 Lessons Learned –Avoided energy-use-CO2 emissions equivalent to 45% of IBM’s 1990 energy use–Saving $18.2 million per year in utility costs
Earned Leadership Status–Top 3 analysts recognize IBM leadership in data center services (Gartner, IDC, Forrester)–Over 3100 customer efficiency projects undertaken–#1 Green IT Vendor, Computerworld–#1 Vendor “Green 500” Supercomputing–CNET UK Business Technology “Green IT Initiative of the Year”–One of top 15 Green IT companies, InfoWorld, February 2008