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LET OTHERS WORK FOR YOUUnlocking the Potential of User Generated Content

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REVIEWSWhat do other people think?

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We Trust UGC

•68% leisure travelers research online before they decided where or how to travel3

•85% consumers are more likely to open their wallets when online recommendations support offline advice4.

Source: 3: GoogleSource 4: Cone Inc

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Peers More than Pros

Source 1. : Lab42

• 85% smartphone social media users trust online reviews from diners more than pro food sites.1

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Underutilized

72% of marketers do not recognize and leverage

customer referral value

(Source:Loyalty360)

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Ask for the Review

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Respond to Feedback

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Reviews Drive Business• A one-star increase in Yelp rating

leads to a 5-9% increase in revenue. 2

Source 2. Harvard Business School

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SOURCE MATERIALIdeas, Answers and Opinions

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• Who needs writers when you have fans?

Crowd Sourcing

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Authenticity You Can’t Fake

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CONTESTS

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Make it Fun and Easy

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Make it Viral

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Promote Off Line

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Make it Relevant

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Let Others Tell Your Story

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EVENTS

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Give People Props

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Leverage Influencers

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Simple Success Tips

• Invite people to participate– Online and offline

• Make it easy– Tell people what you want

• Make it fun– Encourage unexpected activities

• Respond - Say thank you– Show people how you use their input

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