READING for pleasure ........................................................................................

16-24 25-34 35-44 45-54

65%67%

65%69%

16-24 25-34 35-44 45-54

48%

58%

63%

61%

16-24 25-34 35-44 45-54

42%

51%

50%

44%

16-24 25-34 35-44 45-54

71%

65%

62%

59%

16-24

35-44

78%72

%69%72

%

16-24 25-34 35-44 45-54

74%77%78%

73%

ValuedentertainmentThe most valuable activities

Denmark

47%

45-54

25-34

47%50%

48%45%

Total

45-54 35-44 25-34 16-24

82%82%

73%70%

Brazil78%

Total

45-54 35-44 25-34 16-24

82%82%

73%70%

Germany69%Total

SOCIALISING face to face ..................................................................................

Italy 75%Total

71%Total

Spain USA 64%Total

Entertaining at home/cooking (not everyday cooking) ....................................

Germany 48%

Total

France 59%Total

Italy 66%Total

69%Global average

Male 65%Female 72%

Smartphone owners

73%

67%Global average

Male 60%Female 74%

Tertiary Education

71%

56%Global average

Male 52%Female 60%

$40,000+ HH income

60%

Among smartphone owners

81% 75% 70%Among smartphone

ownersAmong smartphone

owners

Source: nVision Research | Base: 1,000-5,000 online respondents per country aged 16-64

(Mexico 16-54, Indonesia 16-44), 2013

Among those withtertiary education

74% 83% 52%Among those withtertiary education

Among those withtertiary education

Among those $40,000+ HH income

72% 66% 52%Among those

$40,000+ HH incomeAmong those

$40,000+ HH income

Proportion who score each activity 7-100: not at all valuable 10: extremely valuable