Transcript
Page 1: Lesson 1.3 Entertainment Marketing

Sports and Entertainment Marketing© Thomson/South-Western

Chapter 1Slide 1

Lesson 1.3

Entertainment Marketing

Learning Targets I can define entertainment.

I can explain the impact ratings has on marketing and sports teams.

Page 2: Lesson 1.3 Entertainment Marketing

Sports and Entertainment Marketing© Thomson/South-Western

Chapter 1Slide 2

Terms entertainment marketing entertainment ratings

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Sports and Entertainment Marketing© Thomson/South-Western

Chapter 1Slide 3

ENTERTAINMENT FOR SALE

entertainment marketing influencing how people choose to spend

their time and money on entertainment

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Sports and Entertainment Marketing© Thomson/South-Western

Chapter 1Slide 4

What Exactly is Entertainment?

entertainment whatever people are willing to spend their

money and spare time viewing rather than participating in.

Watching NFL Sunday Ticket Attending a concert at Riverbend Attending a REDS game Going to the movies

Page 5: Lesson 1.3 Entertainment Marketing

Sports and Entertainment Marketing© Thomson/South-Western

Chapter 1Slide 5

The Big Eye in Every Room

Television changed the marketing of entertainment in a profound way.

Ratings the number of viewers the program attracted.

Higher the ratings = $$$$

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Sports and Entertainment Marketing© Thomson/South-Western

Chapter 1Slide 6

Change Accelerated

Technology improvements, including the internet, have facilitated distribution of sports and entertainment to the masses.

Technology advances increase the success rate of reaching Target Markets.

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Sports and Entertainment Marketing© Thomson/South-Western

Chapter 1Slide 7

Technology and Customer Feedback

Audiences utilize technologies to communicate entertainment feedback.

Texting Facebook Twitter

Page 8: Lesson 1.3 Entertainment Marketing

Sports and Entertainment Marketing© Thomson/South-Western

Project Extra Innings – page 271.) Select one or two players from your FFFL Team to be spokespersons for the NFL and explain why you picked them.

2.) Create a FLYER that advertises your FFFL Teams Summer Camp (utilize the 4P’s).

3.) Attendees will receive a sports bag with your FFFL Teams merchandise…..what will you included in the sports bag? Why did you select those items?

4.) DO NOT ANSWER

5.) Create a contest (write down your ideas) that will encourage males ages 12-18 to get more involved with the NFL.

Page 9: Lesson 1.3 Entertainment Marketing

Sports and Entertainment Marketing© Thomson/South-Western

1. C – Distribution

2. F – Gross Impression

3. A – Demographics

4. K – Promotion

5. G – Marketing

6. D – Entertainment

7. J – Product

8. L – Ratings

9. H – Marketing Mix

10.B – Discretionary Income

11.D – Product/Service Mgt.

12.A - Celebrities

Chapter 1Slide 9

Chapter 1 - Textbook Assessment


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