LESS
@RYNGRN
MORE
BETTER RYAN GREENNASHVILLE UX
2013 AUG 22
@RYNGRN
AKA: HOW TO EXECUTE YOUR UX
STRATEGY SO THAT YOU WON’T FAIL MISERABLY
@RYNGRN
BY SHOW OF HANDS: AT YOUR WORKPLACE, IS THERE ANY FORMAL,
DOCUMENTED DESIGN / DEV PROCESS?
@RYNGRN
IF TRUE, KEEP HAND RAISED: ARE YOU HAPPY WITH THE
CURRENT PROCESS?
@RYNGRN
@RYNGRN
LAST QUESTION FOR EVERYONE:
WHO IS ACTUALLY IMPLEMENTING THE UX
IMPROVEMENT PROCESS?
@RYNGRN
SURPRISE!
IT’S YOU
REMEMBER, EVERY PROJECT IS A SNOWFLAKE.
@RYNGRN
@RYNGRN
Less is more.
@RYNGRN
- Ludwig Mies van der Rohe
More is more.
@RYNGRN
- David Tudor
Less is less.
@RYNGRN
- Jason Fried
@RYNGRN
I PROPOSE SOME MATH:
LESS + MORE + BETTER =
AWESOME
@RYNGRN
EXECUTING GREAT UX STRATEGY MEANS:
LESS ___________
@RYNGRN
EXECUTING GREAT UX STRATEGY MEANS:
LESS ___________
@RYNGRN
★ GUESSING WHAT SUCCESS MEANS
EXECUTING GREAT UX STRATEGY MEANS:
LESS ___________
@RYNGRN
★ GUESSING WHAT SUCCESS MEANS
★ PILING ON EXTRAS (SCOPE CREEP)
@RYNGRN
★ GUESSING WHAT SUCCESS MEANS
★ PILING ON EXTRAS (SCOPE CREEP)
★ ARBITRARY BENCHMARKS
EXECUTING GREAT UX STRATEGY MEANS:
LESS ___________
@RYNGRN
★ GUESSING WHAT SUCCESS MEANS
★ PILING ON EXTRAS (SCOPE CREEP)
★ ARBITRARY BENCHMARKS
★ METRICS WITHOUT MEANING
EXECUTING GREAT UX STRATEGY MEANS:
LESS ___________
@RYNGRN
★ GUESSING WHAT SUCCESS MEANS
★ PILING ON EXTRAS (SCOPE CREEP)
★ ARBITRARY BENCHMARKS
★ METRICS WITHOUT MEANING
★ BLIND ADHERENCE TO PROCESS
EXECUTING GREAT UX STRATEGY MEANS:
LESS ___________
@RYNGRN
★ GUESSING WHAT SUCCESS MEANS
★ ARBITRARY BENCHMARKS
★ METRICS WITHOUT MEANING
★ BLIND ADHERENCE TO PROCESS
★ MEETINGS WITHOUT TAKEAWAYS
EXECUTING GREAT UX STRATEGY MEANS:
LESS ___________
EXECUTING GREAT UX STRATEGY MEANS:
MORE ___________
@RYNGRN
@RYNGRN
★ TIME ON THE “BIG THINK” & TRULY UNDERSTANDING
EXECUTING GREAT UX STRATEGY MEANS:
MORE ___________
@RYNGRN
EXECUTING GREAT UX STRATEGY MEANS:
MORE ___________★ TIME ON THE “BIG THINK” & TRULY UNDERSTANDING
★ CLEAR DEFINITIONS. (DELIVERABLES, METRICS, STEPS, TIMELINE)
@RYNGRN
EXECUTING GREAT UX STRATEGY MEANS:
MORE ___________★ TIME ON THE “BIG THINK” & TRULY UNDERSTANDING
★ CLEAR DEFINITIONS. (DELIVERABLES, METRICS, STEPS, TIMELINE)
★ COMMUNICATION. “EARLY AND OFTEN” IS THE MANTRA.
@RYNGRN
★ TIME ON THE “BIG THINK” & TRULY UNDERSTANDING
★ CLEAR DEFINITIONS. (DELIVERABLES, METRICS, STEPS, TIMELINE)
★ COMMUNICATION. “EARLY AND OFTEN” IS THE MANTRA
★ PROTOTYPES AND PEOPLE
EXECUTING GREAT UX STRATEGY MEANS:
MORE ___________
@RYNGRN
★ TIME ON THE “BIG THINK” & TRULY UNDERSTANDING
★ CLEAR DEFINITIONS. (DELIVERABLES, METRICS, STEPS, TIMELINE)
★ COMMUNICATION. “EARLY AND OFTEN” IS THE MANTRA
★ PROTOTYPES AND PEOPLE
★ ADDED VALUE. “IS THIS HELPING OR SLOWING US DOWN”
EXECUTING GREAT UX STRATEGY MEANS:
MORE ___________
EXECUTING GREAT UX STRATEGY MEANS:
BETTER ___________
@RYNGRN
@RYNGRN
★ TRANSPARENCY WITH DATA
EXECUTING GREAT UX STRATEGY MEANS:
BETTER ___________
@RYNGRN
★ TRANSPARENCY WITH DATA
★ SOLUTIONS TO THE MAIN USER STORY / PROBLEM
EXECUTING GREAT UX STRATEGY MEANS:
BETTER ___________
@RYNGRN
★ TRANSPARENCY WITH DATA
★ SOLUTIONS TO THE MAIN USER STORY / PROBLEM
★ CONNECTING-THE-DOTS FOR THE CLIENT WHEN YOU’
VE KNOCKED IT OUT OF THE PARK
EXECUTING GREAT UX STRATEGY MEANS:
BETTER ___________
@RYNGRN
SUMMARY:
LESS BULLSH*T.MORE FOCUS & EFFICIENCY.BETTER COMMUNICATION.
#WIN
THANKS!
@RYNGRN
TYPEFACES USED:
OSWALD
Droid Serif Italic
GREAT QUOTES:uxquotes.com inspireux.com/quote-archive/ uxquotes.tumblr.com
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