Meeting the challenges to increase newspaper revenue in an ever-changing
environment.
⋙Classified ads we
were running. Clean
with some color.
⋙The color ads
provided some
enthusiasm but the line
ads reduced the total
impact.
⋙BORING!
⋙Now the employment ads are branded, bright,
colorful, and create impact for the
customers’ jobs.
⋙EXCITEMENT!
⋙Since moving to this format, sales have
increased $100,000 compared to the previous year!
With the name
Jobs.columbiatribune.com
we needed an integrated
branding effect.
Website and printed
Jobs Section
Let’s call it
Synergy!
www.columbiatribune.com/classifieds/jobs
⋙116 display
customers upgraded to
modular ads (51%).
⋙Gain of $100,000+
from June 22 through
October 31, 2014 in
recruitment ads.
⋙225+ modular ads
placed between 6/22
and 10/29.
RESULTS
HAPPY, HAPPY, HAPPY!
⋙111 modular ads
were upgraded from line
ads or new customers
(49%)
⋙May
Two weeks of training.
Web, pagination, design,
sales and administration.
⋙Early June
Kicked off sales effort.
Rack cards, teaser ads,
and branding promos.
Spec ads were essential.
⋙June 22, 2014
Launched both the
printed edition and
website.
⋙February 2014
Viewed presentation on
classified sales by Janet
DeGeorge.
⋙March
Reviewed current web
vendor and decided to
move jobs site in-house.
⋙April
Signed contract with
Janet DeGeorge to work
with staff via webinar.
Timeline
We have a mission to complete!
⋙Layout , Design
and Web Development
Team
⋙Marketing and
Business Departments
⋙Consultant
⋙Janet DeGeorge
⋙Classified Manager
and staff
⋙Ruby Kuhler
⋙Special Projects
Manager
Deborah Marshall
⋙Prepress Manager
and staff
⋙Vicky Gibson
Who made this possible?
Hard-working, team oriented people!
Columbia Daily Tribune Sports
Advertising Packages
Making the most of a fan based sports
environment!
⋙Football, basketball,
baseball, softball,
soccer, golf and prep
sports all generated
revenue.
⋙Gain of $100,000+
beginning with the SEC
Fan Guide in August
2012.
⋙SEC Football was
driving force but other
sports became revenue
generators.
Using Sports to create sales
throughout the year
⋙Local sports
successes are the key
along with a plan of
action in place.
columbiatribune.autoracing.upickem.net/autoracing/registration/login.asp
Questions?
Thank you and GO TIGERS!
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