The bricks that still click
ʻThe bricks that still clickʼ is a campaign to reaffirm Lego as
the no.1 construction toy while reminding parents of the fun to
be had with Lego.
You can also view these boards through an interactive website. Please open the index file in the ʻwebsiteʼ folder. 1
How the campaign will work
The campaign targets parents using strong symbols to remind them of their own experience with Lego.
This will encourage them to hand down their own lego to their children or purchase it
to give their child the very best building experience.
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Campaign deliverables
The b
ricks that still click
EST. 1949
I have used stickers so that parents and gift buyers can identify Lego products
with ease.By reminding adults of their experience
with Lego, they are more likely to purchase it for their children which is why I used the slogan ʻthe bricks still
clickʼ as Lego is still the best construction toy on the market.
StickersThe paper bags are another way of
getting adults to reminisce about their past when paper bags were used
instead of plastic ones. With Lego withstanding the test of time,
it is the original building brick and should be passed down to future
generations.
Paper bagsI have used simple illustrations which I
have selectively chosen to encapsulates the Lego brand.
This again is used to remind people that Lego is the original construction toy and
if you want your children to have the best building experience you will
choose Lego.
Posters
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Window Displays
I created these mock up window displays to show how my illustrations would look on the windows of Lego stores to make people aware of the
campaign. These vinyl stickers could also be
applied to other toy stores such as Toysʼrʼus.
Window displays
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These are 3 colour screen printed t-shirts I created for the
ʻbricks that still clickʼ campaign. These could be worn by lego staff
members along with the name badges you can see to the right.
The t-shirts could also be available to purchase in store as well as given away
as competition prizes.
Screen printed tees
In-store Promotion
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