SPOR 7933SPORT EVENT MANAGEMENT
Lecture 2Special EventsMega and Minor Events
2013
Special Events Characterised by size and scale/form (Allen, O’Toole, Harris & McDonnell, 2011)
Context affects the definition: 1. Organisations: A special event is a one-time or infrequently occurring event outside the normal programme or activities of the organising body 2. Customers: To the customer a special event is the opportunity for a leisure, social or cultural experience outside the normal range of choices or beyond everyday experience
(Getz, 2005, p. 16)
Common categories: Mega or Hallmark
Special Events - Mega
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“Mega-events, by way of their size or significance, yield extraordinarily high levels of media coverage, prestige, or economic impact for the host community, venue or organisation”.(Getz, 2005, p. 6)
Special Events - Hallmark An event possessing significance in terms
of; tradition, attractiveness, quality, or publicity. The event provides the host venue with a competitive advantage.
Event and destination become inextricably linked (Getz, 2005)
Event becomes synonymous with the place (Allen, O’Toole, Harris & McDonnell, 2011)
Which category does the Olympic Games fit into?
Mega Event
What is the purpose? To celebrate the principles of Olympism
in a festival atmosphere providing a unique way of uniting people from different cultures in peace, harmony and friendship.
The Olympics
What do people want from the Olympics? The host city? Spectators? Coaches + athletes?
International events What are the potential benefits of hosting
international events? Limitations?
Hosting international events is intended to enhance local esteem, display local skills and cultural attitudes, improve the reputation of a city, to demonstrate civic pride and the ability to mobilise resources.
(Getz, 2005)
Impacts of International Events What impacts do you think these
Events have had on New Zealand internationally?? Economic Tourism/commercial Physical Socio-cultural Psychological Political
Major events
Capable of attracting significant visitor numbers, media coverage and
economic benefits. (Allen, O’Toole, Harris & McDonnell, 2011, p.14)
Local or Community Events
Most communities produce a host of festivals and events that are targeted mainly to local audiences and are staged primarily for their social, fun and entertainment value. (Allen, O’Toole, Harris & McDonnell, 2011, p.14)
Typology of planned events
Getz, 2005
Cultural celebrations
Political and state
Arts and entertainment
Business and trade
Educational and scientific
Sport competitions
Recreational
Private events
Trends and forces - EM
Your perceptions?
Trends/Impacting Forces
Continued growth Professionalisation of Event Managers Strategic development The ‘x’ factor Facility/venue development Sponsorship Accountability Economic forces Political Technological
The Event Industry Event organisations Event companies Industry suppliers Venues Industry Associations Regulatory bodies
Sectors Government Sector Corporate Sector – focused
internally or externally Community Sector –
location/interests
Group activity Groups of three… 5-10 mins
‘Create’ an event – ‘front of mind thinking’
Answer the following questions: What is the event all about? Who is it for? What do you need to make this event
work? How will you measure the success of this
event?
Event Project 100% 50% practical - industry events
Due: Allocated Event Day 50% individual written
Due: Tuesday 5th November, 2013
Balance of event components
Sponsorship
Operations Promotion
Risk Management
Strategy
Event Options 2013 Special Olympics North Harbour
Secondary Schools Event Interschool Skate / Scooter / BMX Comp Sport Waitakere 2km Fun Run Waitakere BMX Open Day U18 NZ Kahus vs Aust girls team series
and U18 NZ Hawks vs Victorian Amateur Football Association series
Iwi of Origin (touch)