LEAN STARTUP THINKING
AND METHODS
Taavi Lindmaatwitter: @taavilindmaa
How to nail it with a weekend!
Wednesday, September 11, 13
About Me
• UX Designer
• Certified Gamification designer, researcher for “The Gamification Revolution” by Gabe Zichermann
• Worked at Dopamine Creative Agency in NYC
• “Most creative idea” at Brainhunt competition 2011/12
• Advised & Incubated at Founder Institute NYC
On Twitter @taavilindmaa
Wednesday, September 11, 13
The Lean Startupby Eric Ries
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Wednesday, September 11, 13
LEAN STARTUP
• Lean manufacturing
•Agile development
•Customer development
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Wednesday, September 11, 13
Wednesday, September 11, 13
Wednesday, September 11, 13
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Wednesday, September 11, 13
Validation Board
Sign up at:leanstartupmachine.com/validationboard/
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Wednesday, September 11, 13
Wednesday, September 11, 13
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Wednesday, September 11, 13
PROGRESS =VALIDATEDLEARNING
PRODUCT =EXPERIMENT
GOAL: Decrease CashSpent Between Pivots
Wednesday, September 11, 13
STEP 1:Who is the customer?
Define Your Customer Hypothesis
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Wednesday, September 11, 13
What is her problem?
Define Your Problem Hypothesis
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Wednesday, September 11, 13
SOLUTION
Do not define until the problem isvalidated
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Wednesday, September 11, 13
What do we build to test?
1.Exploration -> reproduce problem2.Pitch -> collect currency3.Concierge -> deliver customer
expectation
(Methods increase in cost of testing)
@taavilindmaa@taavilindmaa
Wednesday, September 11, 13
HOW TO FIND PEOPLE?
1.Interview Strangers on Street2.Shopping Mall & Cafe’s3.Bored People4.Craigslist5.LinkedIn6.Cold Calls7.Surveys (For Lead-Gen)
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Wednesday, September 11, 13
TEAM TOOLS
• Timer - toggl.com
• Task manager - trello.com
• Use voting to get consensus
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Wednesday, September 11, 13
Trello
Wednesday, September 11, 13
MATRIXUrgent Not urgent
Important
Not important
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Wednesday, September 11, 13
SCRUM
In queue Doing Done
Task Task Task
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Wednesday, September 11, 13
IDEA VALIDATION
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Wednesday, September 11, 13
IDEA VALIDATION• A/B/n testing
• Twitter/FB polls
• Wufoo survey
• Poll daddy
• Eventbrite
• Google form
• Other teamsUse the feedback to refine your MVP
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Wednesday, September 11, 13
A/B testing
Wednesday, September 11, 13
Wufoo form
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Eventbrite
Wednesday, September 11, 13
LANDING PAGE
• Unbounce.com
• Launchrock.co
• Strikingly.com
• Wordpress templates
• Twitter Bootstrap - getbootstrap.com
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Wednesday, September 11, 13
PITCH
• Landing page
• Cold email
• Cold call
• Fake ad
• Walking into the store and pitching the owner
• Kickstarter
Wednesday, September 11, 13
JUDGING CRITERIAS
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Wednesday, September 11, 13
CUSTOMER VALIDATION
• Interviewed customers?
• Integrated feedback?
• Build fanbase?
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Wednesday, September 11, 13
BUSINESS MODEL
• Different from customers?
• Acquisitions/rollout strategy?
• Realistic revenue model?
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Wednesday, September 11, 13
Execution
• Created great clear pitch?
• Have a nice design?
• Built a functional prototype?
• Executed well as a team?
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Wednesday, September 11, 13
GET OUT OF THE BUILDING NOW!
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Wednesday, September 11, 13
CASE STUDY 1
How Trevor Saved 10k & 6 months
Wednesday, September 11, 13
CHEERS!
TAAVI LINDMAAUX designer & product owner
[email protected]: @taavilindmaa
Wednesday, September 11, 13
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