Kees van Nunen
Startup Addict & Firestarter
Business / Product / Growth Strategy
250+ startup & corporate innovation teamsOpdrachtgevers oa:
Senior Partner at ValueFirst
A startup is a temporary organization whose only goal is to find a repeatable & scalable business model.
- Steve Blank
Lean Startup is a systematic process for iterating from Plan A
to a plan that works before running out of resources.
10
1) Find problem / passion v
2) Build something people love v
3) Scale the shit out of it
10
Most startups die before reaching this point
after P/M fit
years
before P/M fit
search for business model execute against business model
Corporate = Lifecycle Portfolio
ideate explore validate scale sustain retire
days weeks months year(s)
Source: Tendayi Viki & Dan Toma
custdev, innovation accounting ROI , NPV
focus
stage
duration
measure
after P/M fit
years
before P/M fit
search for business model execute against business model
Corporate = Lifecycle Portfolio
ideate explore validate scale sustain retire
days weeks months year(s)
Source: Tendayi Viki & Dan Toma
custdev, innovation accounting ROI , NPV
focus
stage
duration
measure
Innovation Sandbox
Domain Expert Hustler
Domain Knowledge
Legal
Sales
Lean / Agile Coach Shit Umbrella UX
Development
Growth
BudgetKPI’s
ChampionBoard Board
Investment Thesis
Advisors Flex Team
Project Team
Support team
Characteristics
Curious Creative
Driven Analytical
Stress Resistant
Hands-on
Project Team
Domain Expert Hustler
Skill Training
Persona’s
Business Modelling
Customer Development
Experiment Design
Agile / Scrum
Project Team
Domain Expert Hustler
Metered Project Funding (VC Style)
Ideate (F.F.F.)
Explore (Seed)
Validate (Series A)
Scale (Series B)
KPI’s KPI’s KPI’s
Framing: Optionality / Affordable Loss
after P/M fit
years
before P/M fit
search for business model execute against business model
Corporate = Lifecycle Portfolio
ideate explore validate scale sustain retire
days weeks months year(s)
Source: Tendayi Viki & Dan Toma
custdev, innovation accounting ROI , NPV
focus
stage
duration
measure