Transcript
Page 1: Lean Analytics Roundtable - Breaking Barriers 2016
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#helloMark Landman, Managing Partner DotControl Group

Jonathan Flores, Growthhacker Rockboost

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we create digital ambitionswe enable you to innovate, grow and zag.

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#nice to meet youName, Organization, Role

Personal Objective

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LET’S GOLEAN ANALYTICS ROUNDTABLE

ObjectiveSetup

Ground Rules

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?

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how do we grow?

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ADSthey don’t use

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growth hacking: experiment & data driven marketing for hockeystick growth

#lean startup marketing

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it’s all about the customerusers are customers and they decide, so focus on their happiness

digital is a pull medium

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growth requires focus1 metric that matters

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1.000.000.000users goal

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1 metric that matters

gets your departments alignedgives direction in a holistic approach

centralizes all KPI’schanges during the company lifecycle

connects all verticals in lean startup marketinguse the Rockefeller Habits

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1 metric that matters

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listen to your marketWho is your Target Customer Group?

What is their “Pain”?

#1

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the 19 traction channelsHow & where can we engage with them?

How can we do this in a sustainable & effective way?

#2

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create product market fitCreate a product that fits the market & the traction channel(s)

What’s the customer’s journey to his/her AHA! moment?

#3

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aarrr…pirate metricsAcquisition - Activation - Retention - Revenue - Referral

Setup your measurement system

#4

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holistic loopsBuild - Measure - Learn

Connect your results to your 1 Metric That Matters

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roundtable discussion

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how to find the 1 metric that matters#1

IntroductionOpen Discussion

Wrap-up

15 min.

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how to apply lean analytics in fintech

#2

IntroductionOpen Discussion

Wrap-up

15 min.

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how to apply lean analytics in large enterprises

#3

IntroductionOpen Discussion

Wrap-up

15 min.

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round-up & recap

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thank you.

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Van Nelle Fabriek

Van Nelleweg 1104, 3044 BC Rotterdam

010 - 71 44 646

[email protected]

www.dotcontrol.nl

happy to #create


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