#helloMark Landman, Managing Partner DotControl Group
Jonathan Flores, Growthhacker Rockboost
we create digital ambitionswe enable you to innovate, grow and zag.
#nice to meet youName, Organization, Role
Personal Objective
LET’S GOLEAN ANALYTICS ROUNDTABLE
ObjectiveSetup
Ground Rules
?
how do we grow?
ADSthey don’t use
growth hacking: experiment & data driven marketing for hockeystick growth
#lean startup marketing
it’s all about the customerusers are customers and they decide, so focus on their happiness
digital is a pull medium
growth requires focus1 metric that matters
1.000.000.000users goal
1 metric that matters
gets your departments alignedgives direction in a holistic approach
centralizes all KPI’schanges during the company lifecycle
connects all verticals in lean startup marketinguse the Rockefeller Habits
1 metric that matters
listen to your marketWho is your Target Customer Group?
What is their “Pain”?
#1
the 19 traction channelsHow & where can we engage with them?
How can we do this in a sustainable & effective way?
#2
create product market fitCreate a product that fits the market & the traction channel(s)
What’s the customer’s journey to his/her AHA! moment?
#3
aarrr…pirate metricsAcquisition - Activation - Retention - Revenue - Referral
Setup your measurement system
#4
holistic loopsBuild - Measure - Learn
Connect your results to your 1 Metric That Matters
roundtable discussion
how to find the 1 metric that matters#1
IntroductionOpen Discussion
Wrap-up
15 min.
how to apply lean analytics in fintech
#2
IntroductionOpen Discussion
Wrap-up
15 min.
how to apply lean analytics in large enterprises
#3
IntroductionOpen Discussion
Wrap-up
15 min.
round-up & recap
thank you.
Van Nelle Fabriek
Van Nelleweg 1104, 3044 BC Rotterdam
010 - 71 44 646
www.dotcontrol.nl
happy to #create