@LukasFittl
Lean & Agile ♥ UX
#uxcvie
Biz + UX + Dev
@LukasFittl
Recently:
pganalyze.com usercycle.com
Why should a startup personcare about UX?
The Hockey-Stick Curve
Product/Market Fit
Scale
Problem/Solution Fit
Product/Market Fit
Scale
Problem/Solution Fit
Product/Market Fit:Have we built something
people want?
Product/Market Fit
Scale
Problem/Solution Fit
Problem/Solution Fit:Do we have problem
worth solving?
Designers know a lot about this!
Lean & Agile in 2 Slides
Release!
Risk
TimeCREATE
CREATE
CREATE
Risk
TimeRelease!
CREATE
Release!
CREATE
Release!
CREATE
Release!
CREATE
http://www.lostgarden.com/2010/08/visualizing-creative-process.html
By Daniel Cook
IDEAS
PRODUCTDATA
MEASURE
BUILDLEARN
The Lean Startup
But where is(UX) Design?
IDEAS
PRODUCTDATA
MEASURE
BUILDLEARN
Design?
“Getting out of the Deliverables Business”- Jeff Gothelf
http://uxdesign.smashingmagazine.com/2011/03/07/lean-ux-getting-out-of-the-deliverables-business/
Design => Development => Marketing
Design => Development => MarketingResearch Data
Design => Development => MarketingResearch Data
Design => Development => MarketingResearch Data
EmpathyUnderstanding
Behaviour
Design => Development => MarketingResearch Data
MetricsConversion Rates
Results
Data, with Soul.
Cross-Functional Teams
People in the team arecollectively qualifiedto get the features Done. - Assaf Stone
http://stackoverflow.com/questions/851728/scrum-and-cross-functional-teams-vs-specialists/877925#877925
The Definition of Doneshould include
testing customer behaviour.
Product Ownership
Cross-FunctionalTeam
ProductOwner Customers
Centralized Product Ownership
Cross-FunctionalTeam
BusinessStakeholder Customers
Distributed Product Ownership
Now you have the team,how do we work?
IDEAS
PRODUCTDATA
MEASURE
BUILDLEARN
Speed of Iteration!
Faster iteration = trying more ideas.
Speed of Iteration
Your Runway
Quick, Visual, Collaborative.- Lane Halley
Quick, Visual, Collaborative.
Inside-the-Building Comfort Zone
Customer Interview
(Paper) Prototype
MVP
“The Perfect Product”
Customer Interview
(Paper) Prototype
MVP
“The Perfect Product”
Get-out-of-the-Building Reality
Don’t forget toshare the designer’s tools
with the team.
Quantitative Qualitative
GenerativeSurveys
Interviews
Contextual InquiryMental Models
InterviewsDiary Studies
Evaluative
Automated Card SortSurveys
Automated StudiesAnalytics
A/B TestingMulti-Variant Testing
Usability TestingModerated Card Sort
Wizard of Oz
By @JohannaKoll, based on work by Janice Fraser, Nate Bolt & Christian Rohrer
Usability Tests
http://www.slideshare.net/JohnnyForeigner/active-testing-sketches-leancamp-bcn
Quick, Visual, Collaborative.
Resources & Community
BalancedTeam.org
LeanUXNYC.co
Designer+Engineer+Marketer= Dream Team
@LukasFittl
Thank you!
balancedteam.orgleanuxnyc.co
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