Lead Generation, Email and WordPressCory Miller
@corymiller303
If I were a realtor, this is how I’d use WordPress to build & market my business.
@corymiller303
A better title would be...
Blog Yourself
@corymiller303
Blogging Rocks
Leverage your experience and expertise
Offer tips and insights into local market
Great for search engine optimization
Get right keywords your clients are looking for online
@corymiller303
Quick Tips for Optimizing
Install All in One SEO plugin
Change permalinks
Get a good theme to start with
Just start blogging
@corymiller303
The Humble Contact Form
@corymiller303
Most effective tool for getting actual inquiries on my site
Start simple, then see what information you REALLY need
Test and refine
Be super fast with replies
Contact Form Tips
@corymiller303
Recommendations
ContactBuddy - free, our solution
Contact Forms 7 - free
Gravity Forms - powerhouse premium forms plugin
@corymiller303
Email Is Still King
@corymiller303
Email Newsletter Tips
Start an email newsletter today
Have subscription forms everywhere
Offer an incentive to signup
Send once a month, or maybe twice (but regularly)
Go with text-based emails that links to pretty & polished website
Emails go hand-in-hand with blogging
@corymiller303
Email Newsletter Template
Subject lines need to make them open (has to be about them, not you)
Headline that link to blog post
Short excerpt text explaining why they should read more
Always sign it personally
Always offer a P.S. -- it’s the secondary offer to click
@corymiller303
Email Recommendations
Aweber.com
MailChimp.com
EmailBuddy
@corymiller303
Connect With Me...@corymiller303
iThemes.com
PluginBuddy.com
WebDesign.com
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