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UX for Content Strategistsand Technical Writers

What is Information Architecture?

Patrick NeemanDirector of Product Design, Apptio

@usabilitycountswww.usabilitycounts.com

Troy ParkeAssociate UX Director, Disney

@uxhowwww.uxhow.com

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What is Information Architecture?

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A DefinitionInformation architecture is the art and science of organizing and labeling websites, intranets, online communities and software to support usability.” Information Architecture Institute“

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Makes the invisible, visible.

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Why is it important?

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No more front door…

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Social is the new SEO.

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Even at the New York Times

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You are here.

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What terms to know?

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Taxonomy

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We are storytellers

Ontology

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Polyhierarchy

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Who’s doing it now?

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The Competencies of User Experience

User Researchand Analytics Understanding the

users through observations and

data

Content Strategy

Planning for the creation, delivery

and governance of usable content

Information Architecture

Organizing information in a

product or website in a usable way

InteractionDesign

Designing interactive behaviors with a specific focus on

their use

VisualDesign

Designing the visual qualities in an aesthetically pleasing way

Front End Development

Building the interactive behaviors

to be used by the end user

http://www.nickfinck.com/blog/entry/ux_career_progression_finding_a_niche_building_a_personal_brand/

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Content Strategist

User Research and Analytics

Content Strategy

Information Architecture

InteractionDesign

VisualDesign

Front End Development

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Information Architects

User Research and Analytics

Content Strategy

Information Architecture

InteractionDesign

VisualDesign

Front End Development

@usabilitycounts @uxhow #lavacon

User Researchand Analytics

Content Strategy

Information Architecture

InteractionDesign

VisualDesign

Front End Development

Interaction Designer

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How to get involved in the process?

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Site Map Card Sort Mind Mapping Post It Notes

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Recommended Resources

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Information Architecture for the World Wide Web !Peter Morville and Louis Rosenfeld

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Information Architects on Twitter• Christina Wodtke — @cwodtke • Andrew Hinton — @inkblurt • Peter Merholz — @peterme

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Exercise

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Travel Website: Open Card SortDevelop a standard set of terms and organize them by use case and persona.

• Book a flight • Book a rental car

• Book a hotel room • Browse vacation ideas