Launch your magic
© A Brave Brand | Esther de Charon de Saint Germain 2021 2
What is theirdesireWhat is theirobstacle
Your unfairadvantage
Your uniquebrand &marketing
Know what you sell
Always in connection
Create FREE launch
Set upwaitlist
Set uplaunch page
Connect emails
FindAmbassadors
Share yourMagic
Bring inproof
Focus onthe people
Share the What andWhy
Open doors to offer
Sell theHOW
Send outdailyemails
Bring clients& results asproof
Have a clear end time/date
Celebrateeach client
Create PAID offer
Who is it for?
Why you?
Always Worthy
Create buzz
Show up
Listen!
Be super visible
© A Brave Brand | Esther de Charon de Saint Germain 2021 3
What is theirdesire
Choose:creating whilehosting
Choose:Ready beforeyou starts
Connect !
Start withlittle content
Prepare upsell
Downsellthe NextLevel
Sell the NextLevel
Listen!
1-1 sessionsMastermindYear ProgramNext Level
Gettestimonials
This is how you grow!- Collect numbers- Email open rates- ROI- Ad spentetc.
© A Brave Brand | Esther de Charon de Saint Germain 2021 4
What is theirdesireWhat is theirobstacle
Your unfairadvantage
Your uniquebrand &marketing
Always in connection
Understand your clients really well
What do they really desireThat might be different from whatthey sayDon't create what YOU like! Createwhat THEY need.
Talk to them!!
That thing youwent through
Your skills +personality +energy + ua +trust
combination of allabove
InterviewSend outquestionnaires Ask friends offriendsPolls in yourFacebook groupMeasure whatemail is beingopened the most
Who is it for?
Why you?
Always Worthy = Unconditional
Energy Connection
Space you create for clients
© A Brave Brand | Esther de Charon de Saint Germain 2021 5
Who is it for?
What is theirdesireWhat is theirobstacle
Your unfairadvantage
Why you?
Your uniquebrand &marketing
Alwaysconnected
Always Worthy
No fully understanding their desire= NO connection = NO sales
YOUR CLIENTS CAN'T SEE YOU
No self-love, Low self-worth = no sales = spiral down
Wrong audience = NO connection = NO sales
No fully understanding the obstacle= NO connection = NO sales
No fully understanding = NO connection = NO sales
No fully understanding YOU= NO connection = NO sales
No constantly refining, creating, building = NO connection = NO sales
Invisible = NO connection = NO sales
Energy Connection No energy connection, feeling disconnected = no sales = spiral down
© A Brave Brand | Esther de Charon de Saint Germain 2021 6
What is theirdesire
What is theirobstacle
Your unfairadvantage?
What isyour uniquebrand &marketing?
How are you connected?
Who is it for?
Why you?
Your worthy actions?
Your energy connection
© A Brave Brand | Esther de Charon de Saint Germain 2021 7
Program /Course / Service/ Membership/Product?What is the outcome of your offer?How long is your program? 21 days/ 4 weeks/5 weeks/ 6 weeksWhat is the price?Will there be an early bird?Where will you host it? How will you host it
1.2.3.4.5.6.7.
PREPARELaunch Event (Masterclass/free program / video’s etc)Write your emailsCollect social proofDrive Traffic Prepare Bonus for PAID course
1.2.
3.4.5.6.
Know what you sell
Create FREE launch
Set uplaunch page
Collectemails
Website Launch page inemail provider Collective launch page
TAKE AT LEAST 14/21 DAY TO COLLECT EMAILSFacebook adsChange your bannersWrite emailsWrite great posts Connect toambassadorsSet up events
or or
Take daily action on different platforms
WHERE YOUR CLIENTS ARE!
© A Brave Brand | Esther de Charon de Saint Germain 2021 8
EXAMPLE: 5 DAY FREE PROGRAM HOW TOCONNECT WITH YOUR KIDS (you sell your ARTSCHOOL FOR KIDS AND PARENTS)
DAY 1: How to set the table for fun + share picDAY 2: The 5 minutes assignment + share picDAY 3: The best colors and tools + share picDAY 4: The 15 minutes assignments + share picDAY 5: Paint together CELEBRATION
- OPEN THE CART for 5 - 7 Days
LISTBUILDING
Create FREE launch
Get on PodcastsWrite blog posts for otherpeopleBecome a speaker for events Invite people in person WHAT ELSE CAN YOU DO?
1.2.
3.4.5.
Target Audience =Parents
2/3 reminder emails
5 assignment emails
1 EXTRA Celebrationcallemail to get people inOPEN CART call
5/7 Cart is Open Emails
2/5 Final Day emails
TIP: while doing your Free Offer stay in contact with your ONLINE audience
© A Brave Brand | Esther de Charon de Saint Germain 2021 9
Great tipsPersonal stories'Wouldn't it be great if ....' ......
Focus in all your communication on the THINGyou're about to sell
1.2.3.4.
Get support and be a supporter Be each other's bonusInvite each other on your platform Advanced? Work with affiliates
Launch together!1.
2.3.4.
AmbassadorsFriends
Create PAIDoffer
Be Always on theRunway
Are you a Fast action taker who's not easily overwhelmed and LOVE achallenge?
Do you need time? Are you prone to overwhelmed and need calm focus?
- CREATE OFFER ON THE GO
- CREATE OFFER BEFORE START
© A Brave Brand | Esther de Charon de Saint Germain 2021 10
Check great sales pagesSeduce: Use words and sentences that sell Focus on the OUTCOME Collect proof Take at least 2/3 daysCollect FAQShare with friendsGo for the 'I NEED TO CLICK' approach
PREPARE 1.
2.3.4.5.6.7.8.
Set upSALES page
Decide onHOW youyou deliveryour offer
Find the best platform for you
Get support on Upwork orFiverr
PREPARE1.
* we use WordPress withAccessally + connected to Stripeand Paypal
1.
Set upPaymentSystem
In your Facebook group with zoommeetingsOn your platform (Teachable, Kajabi,Thrive, etc) with Zoom meetings orFacebook Live All by email (with or without group)
OPTIONS
Whatever you decide go for the EASIESTSolution UPGRADE AFTER MONEY COMESIN
© A Brave Brand | Esther de Charon de Saint Germain 2021 11
Canva/PicMonkey etc. Guest bloggingMedium/fellowbloggersSocial media Joint ventures/affiliatepartners YouTube/
Graphic tools:
Clubhouse etcVideo - Loom, Camtasia,Zoom
Your website Mailchimp . ActiveCampaign/Convertkit etcpageEventbrite pageLeadpages Free blog Etc. Camtasia, Zoom (or just golive)Facebook group Social Media Method: Freewebinars,challenge,masterclass, videosToolsCanva/Word/PagesMailchimp/Keynote/Loom/ Phone /Screenflow/Camtasia/ Lumen 5Keynote/Powerpoint
Your website/LeadpagesMailchimp etc.pageEventbrite page MORE elaboratethan landingspage free eventa shopping cart/stripe / PayPal/Thrive cart GREAT images
Reminders beforeyou start- Daily emailduring EventSelling- Open cart email- Daily email withgood content - Closing day 3emailsMailchimp /Active Campaign/ Convertkit
Facebook groupZoom/FacebookLiveWorkbooks/PDF’sCanva / Pages/Word Platform likeTeachable/Kajabi etc.Store video onVimeo orYouTube
© A Brave Brand | Esther de Charon de Saint Germain 2021 12
© A Brave Brand | Esther de Charon de Saint Germain 2021 13
WHY MANY PEOPLE NEVER GET PAST THIS STAGE
PERFECTIONISM- I can’t just sell something to anyone, it needs SO muchtweaking!
FEAR OF BEING JUDGED - I can’t go online because I have NOTHING to say
PROCRASTINATION- I Just have to make this course better- I promise to sell it AFTER I have found the perfect wayto sell it and the perfect…
OVERWHELM- I want to hide and cry
COMPARISONITIS - Everyone else is Better Than Me
LOW MONEY MINDSET- I can never make real money, I come from a poorfamily (enter your own money story here) I don’tdeserve it
LONELINESS-No connection, trying to do everything alone, out oftouch
SHAME- I told people I would do it and I already failed
© A Brave Brand | Esther de Charon de Saint Germain 2021 14
Have Ambassadors
Show up
Share yourMagic
Focus onthe people
Listen!
Share the What andWhy
Do the get the homework?Is it too much (remove) Listen to their obstacles because youneed those as a reflectionInform them about everything.Again and again. Repeat!
ADJUST WHEN NEEDED1.
2.3.
4.
SHARE ONLY THE OUTLINE NOT the full everything (check theDanger Zone)
Don't be afraid to say: that's not myexpertise.Be open, real, loving, centeredKeep your boundaries high and clear
SHARE FROM YOUR ZONE OF GENIUS 1.
2.3.
GET COMPANYBring in friends, your VA, to cheer youon, give feedback
BE AVAILABLE IN THE GROUPCommunicate, show what they getwhen they work with you.
Communication
COMMUNICATESend 1 email each day withhomework, or a reminder, people need that
© A Brave Brand | Esther de Charon de Saint Germain 2021 15
Not feeling enough? Being afraid of judgment Not feeling 'whole'
BEING AFRAID AND/OR BE ENERGY FOOD 1.
2.3.
You are shrinking, overgiving, tired, dizzy, lost
NOT UNDERSTANDING THE GAPYou give too much, people aregetting everything for free and don'tbuy anymore
NOT KNOWING YOUR YOUR ZONE OF GENIUS Trying to be everything for everyone *attentionpeople pleaser.Not stepping into your full power, makingyourself small 'I'm just a little girl'
LONELINESS You are all alone and don't feelsupported
YOU SHRINK AND DON'T HAVE CLEARBOUNDARIES, Some will ignore boundaries and:- Drag people out of your group- Post links- Make it their show- Hijack every conversation- Treat your launch at hunting territory
Have Ambassadors
Show up
Share yourMagic
Focus onthe people
Listen!
Share the What and Why
TIP: Your group, your launchyour boundaries, your magic!Remove people when theydrain your energy
© A Brave Brand | Esther de Charon de Saint Germain 2021 16
Extra FB lives + Posts + Q & A in FB group
Day 7
Address Objections
FACEBOOKGROUP
5 DAYS
SIGN UP PAGECreate Awareness of your
Challenge/Launch 10/21 Daysbefore you start via Social
Media, Ads & Email, etc
WELCOME EMAIL
Email #1 - Before The ChallengeEmail #2 - Reminder
CART OPEN
Daily Email
Daily Email
Daily Email
Daily Email
Daily EmailExtra
celebrationemail email #1 cart open
Sales Page
Day 1
Fast action bonusExtra Gift or Early BirdDay 2
Day 3
Day 4
Day 5
Welcome buyers
Day 6
Social Proof
Add bonus
Case Study
LAST CHANCE
FAQEnergy High
© A Brave Brand | Esther de Charon de Saint Germain 2021 17
Don't sell. Only wait
Don't get the hockey stick sales
Feeling alone or invisible
Exhausted
Angry: "Why don't they get it(because I get and it's great)
ALL YOUR BUTTONS WILL BE PUSHED GET READY FOR GROWTH
Total overwhelm: Too hard, toomuch, too complicated, forgetthings, etc.
Shame: Why don't they buy. I feelso ashamed
Self-hate: Why don't they buy,they hate me, that's because Isuck. I'm a horrible person and Istop now!
© A Brave Brand | Esther de Charon de Saint Germain 2021 18
Who is it for?
What is theirdesireWhat is theirobstacle
Your unfairadvantage
Why you?
Your uniquebrand &marketing
Know what you sell
Always in connection
Always Worthy
Create FREE launch
Create buzz
Set upwaitlist
Set uplaunch page
Connect emails
FindAmbassadors
Show up
Share yourMagic
Bring inproof
Focus onthe people
Listen!
Share the What andWhy
Open doors to offer
Sell theHOW
Send outdailyemails
Bring clients& results asproof
Have a clear end time/date
Celebrateeach client
Be super visible
6 weeks
GET YOUR CALENDAR
3 weeks 5 days 7 days
Create PAID Offer
© A Brave Brand | Esther de Charon de Saint Germain 2021 19
LET'S MAKE MONEY
SELL #1
IT'S YOUR TURN
© A Brave Brand | Esther de Charon de Saint Germain 2021 20
LET'S MAKE MONEY
SELL #2
© A Brave Brand | Esther de Charon de Saint Germain 2021 21
LET'S MAKE MONEY
SELL #3
LET'S MAKE MONEY
SELL #4
© A Brave Brand | Esther de Charon de Saint Germain 2021 22
© A Brave Brand | Esther de Charon de Saint Germain 2021 23
12 MONTH ONLINE BRAVE LEAP PROGRAMTWO BRAVE LAUNCH CYCLES OF COLLECTIVE LAUNCHING
WEEKLY COACHING
MONTHLY MINDSET COACHING
SHINE DARINGLY SELF-LOVE PROGRAM *LIVE!
THE PROVEN 100K LAUNCH ROADMAP
CREATE YOUR LEADMAGNET COPYWRITING A LAUNCH THAT
CONVERTS
MASTERCLASS THATCONVERTS
MAKE THE BESTGRAPHICS
CREATE AND WRITE THEBEST SOCIAL MEDIAPOSTS
CREATE SALES PAGESTHAT CONVERTS
PRESELL YOUR COURSE
SALES SCRIPTS
PROMOTIONAL EMAILSERIES (SWIPE COPY)
DONE FOR YOUCOLLECTIVE SALES PAGE
READY TO USE CANVAIMAGES
YOUR FAVORITE FACEBOOK COMMUNITY
WORKBOOKS AND SHEETS
CREATE YOUR PAID OFFER AND SELL IT
The BRAVE LEAP is the online Year Long Program that Finally brings all the elements together.
Mindset & Self-Love, Launch Strategy and Action-Taking. We know that sensitive, multi-passionate, fiercely bright women don’t fit many traditional A to Z business programs.
That’s why we created the Brave Leap for you, so that you can thrive, be successful, in love with yourself, have the impact you know you can have and make money doing what you were born to do.
The Brave Leap is open for you until February 28. We invite you to join before February 25 so you can benefit from the special Early Bird price.
Take my hand and Leap!