Latin America
and Caribbean Roadshow
BRISTOL
Thursday 12 March 2020
Experience of a British
manufacturer of ultrasonic
technology exporting 89% to 120
countries
COLTRACO ULTRASONICS
Thursday 12 March 2020
Who are we
#ExportingIsGREAT
• Coltraco Ultrasonics are a British
Manufacturer exporting to 120 countries
• Ultrasonic technology focussed on
level, seal, flow, thickness and acoustics
• Exporting 89% for over 30+ years
(40% to Asia, 17% USA, 15% Middle East)
• Winners of The Queen’s Award 2019
for International Trade
• R&D focus – new launch every 3 months
How we export with DIT
#ExportingIsGREAT
Main copy• Started exporting with DIT (formerly UKTI) market reports in early 1990s
• Close links with our DIT ITA (Hilary Charman) and supporting network e.g.
Business West (Sarah Hildersley)
• Proudly supporting the UK Government mission to support SMEs to export
• Exporting risks? Knowledge, social, cultural, language and financial barriers
• Fundamentals to export:
• Expertise – something to sell
• Resource – ability to pay for it
• Culture – being aware of how the people work
Export experience – global network
• Starting exporting with DIT (formerly UKTI) market reports in early 1990s
• 40% to Asia, 17% USA, 15% Middle East, 11% to UK3 in Brazil1 in Mexico 1 in Colombia3 in Trinidad & Tobago covering the Caribbean
Case study: Brazil
#ExportingIsGREAT
Main copy• Started with a Trade Mission to Rio with DIT Marine & Energy Team in
March 2018 including a showcase and organised meetings plus I added
an addition 2 days of my own meetings + a translations and interpreter
organised by DIT. Funding & supported by Extend Your Global Reach.
• Top recommendation: local partner
• Now we have a distributor for marine and oil & gas market
• And agent for fire safety engineering sector
• A potential partner for Brazilian Navy and Coastguard
• Language
• Culture
2020 plans for LATAC
#ExportingIsGREAT
• Caribbean
• We have plans to open an ODA service centre
• Partner for fire safety engineering and offshore oil & gas
• Reseller for marine
• Mexico, Chile & Colombia
• We are open to new distributors, agents and resellers
DIT support available:
• DIT ITA
• Access to other Government support e.g. UKEF
• Trade missions, market reports, introductions and more!