Vitarella wanted a campaign to increase sales of its instant noodles category.During the creation, we realized that there was room for the brand to go further,
so we propose a repositioning of the products on the market.The plan was to stop positioning these products only
as a quick meal and show that it also can be delicious.
PRINTIn print campaign we encourage consumers to make
delicious breaks in their routines. The pieces explored everydaysituations where a noodle would be a good
choice and suggested new forms of its consumption.