KYLIE ZAVADILkzavadil@gmail.com • Chicago, Illinois 60657 • (817) 458 - 2202 • www.linkedin.com/in/kyliezavadil/

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HIGHLIGHTS • 9+monthsofdigitaladvertisingexperience(campaignmanagement,dataanalysis,andbilling)atMicrosoft •1yearsupportingthedevelopmentandexecutionofexperiential,trade,andpromotionalmarketingprogramsatglobally

recognizedadagency •Consistentlydemonstratesabilitytosolveproblemsandimproveworkprocessesusingcreativeandanalyticalthinking • Managesandprotects$9million+ofcompanyrevenue(billing,reporting,andinvoicing)usingdataanalysis • GraduatedSummaCumLaudewith2degrees:AdvertisingArtDirection(B.F.A)andMarketingCommunications(B.A.)

SOFTWARE PROFICIENCIES • MicrosoftOfficeprograms:Excel(Pivottableandadvancedfunctions),PowerPoint,andWord • Measurement&Tracking:DoubleClick(DFA),GoogleAnalytics,MRI+(AudienceMeasurement),&Spectra(ACNeilsen) • DesignSoftware:AdobeCreativeSuite:Illustrator,InDesign,andPhotoshop

WORK EXPERIENCETotal Case Owner / Financial Analyst - Microsoft, Chicago, IL -----------------------------------------------------------October 2013 - Present • Managingthefinancialtracking,billingreconciliation,andinvoicingfortheclients’digitaladcampaignsworth

approximately$9millionincompanyrevenue • Utilizingstrongattentiontodetail,preventedthelossof$20kincompanyrevenueduringaleadership

transitionperiodbyrecommendingandconductingafinancialauditagainstaclient’ssignedinsertionorder(IO)andourinternalbookingsystem

• ProactivelypullingandanalyzingdatareportstoalertaccountteamsofHTMLtaggingissues,missingcreative,andpossiblebudgetoptimizationopportunities

• Workingwithcross-functionalteamstosecureonlineadinventory,bookmakegoodimpressions,andresolvereportingdiscrepanciesbetween1stand3rdpartyreportingtools

Advertising Assistant Account Executive - Ogilvy Action, Chicago, IL ----------------------------------- October 2012 - July 2013 • Supportedthedevelopment,execution,andevaluationofevent,trade,andpromotionalprograms • Assistedwithmanagingtimelines,budgettracking,researchefforts,stafftraining,andeventproduction • Analyzedon-sitesurveyandsocialmediadatatoidentifyproblems/opportunitiesandtomeasureprogrameffectiveness • Coordinatedcreativedevelopment,productionanddistributionofcouponsandpromotionalmaterials • Assistedwithprogramreporting,manualdataentry,andproofreadingresearchdocumentsandpresentations • Designedmarketingcollateralsuchasbrochures,sellsheets,signage,and3-Ddisplays •Recipientof2013EventMarketerExAward,BestMulti-MarketEvent(Consumer)forFordFusionStreetChicTour

(activeteammember)

Marketing Intern - The Monogram Group, Chicago, IL -------------------------------------------------------November 2011 - April 2012 • Researchedproductofferings,socialmediapresence,anddistributionchannelsforcompetitiveresearchreports • Assistedinbranding,creative,andstrategydevelopmentefforts • OrganizedandimplementedamediaplanforStarFineFurniture’sfootballsponsorshipcampaign-responsiblefor

trackinganddistributing$15thousandmediabudgetduringfinalmonthofinternship

Marketing Consultant Intern - DraftFCB, Prague, Czech Republic --------------------------------------------------------May - July 2011 • NewproductlaunchofOreobrand(KraftFoods)inCzechandSlovakMarkets-developedstrategicmarketingplan

withheavyfocusonresearchinsights,brandpositioning,SWOTanalysis,andappropriatemediachannels • Conductedquantitativeandqualitativemarketingresearch,primarilyobservationalandsurveycollection,inandaround

Tesco,Albert,andBillagrocerystores • WorkeddirectlywithandpresentedtoC-levelprofessionals

EDUCATIONColumbia College Chicago - Chicago, Illinois •B.A.inMarketingCommunication&B.F.A.inAdvertisingArtDirection(dueldegreerecipient) •CumulativeGPA:3.92/4.0(SummaCumLaude)