Korean Companies’ Internet StrategyTo Improve Competitiveness
2000. 10. 26.
Korea TradeKorea Trade--Investment Promotion Agency (KOTRA)Investment Promotion Agency (KOTRA)
Contents
1.1. The Number of Domains by CountryThe Number of Domains by Country2.2. IInternet nternet Users in KoreaUsers in Korea3.3. EE--Commerce in AsiaCommerce in Asia4.4. EE--Commerce Outlook in KoreaCommerce Outlook in Korea5.5. TThe Object of the Silkroad21he Object of the Silkroad216.6. CConcept oncept of the Silkroad21of the Silkroad217.7. SSystem ystem Structure of the Silkroad21Structure of the Silkroad218.8. KKorean orean CompaniesCompanies’’ Internet Activity Change after Silkroad21Internet Activity Change after Silkroad219.9. SSilkroad21ilkroad21’’s Visions Vision
1. The Number of Domains by Country(1,000)
Source : Korea Network Information Center(2000.6)
12,250
1,044 1,033 450
U.S.A. U.K. Germany Korea
Total : 17,760 ThousandTotal : 17,760 Thousand
2. Internet Users in Korea (1,000)
Source : Korea Industrial Property Office
366 731 1,634
3,103
10,860
13,930
1995 1996 1997 1998 1999 2000.3
3. E-Commerce in Asia
1999 : 1999 : Total $ 3,350 MillionTotal $ 3,350 Million
Japan : $1,520 MillionJapan : $1,520 Million
Korea : $ 720 MillionKorea : $ 720 Million
Source : Boston Consulting Group (2000.3)
2000 : 2000 : Total $ 7,000 Million (Estimated)Total $ 7,000 Million (Estimated)
4. E-Commerce Outlook in Korea
•• Rapid Exchange & SharingRapid Exchange & Sharingof Trade Informationof Trade Information
•• Immediate Deal throughImmediate Deal throughCyber SpaceCyber Space
•• Time & Cost SavingsTime & Cost Savings(more than 50%) (more than 50%)
Utilization of ValuableUtilization of ValuableTrade InformationTrade Information
Standardization ofStandardization ofTrade InformationTrade Information
5. The Objective of the Silkroad21 (www.silkroad.com)
To Establish a InternetTo Establish a InternetTrade WindowTrade Window
MOCIEMOCIE’’s s FiveFive--Year PlanYear Planfor Internet Marketingfor Internet Marketing
National InfraNational Infrafor Efor E--TradeTradeSilkroad21Silkroad21
LeadingLeadingGlobalGlobal
EE--MarketplaceMarketplaceEE--Trade Trade
CommunityCommunity
66. Concept of the Silkroad21. Concept of the Silkroad21
Silkroad21Silkroad21
KOBO, EC21, KOBO, EC21, ECplazaECplaza,,Korean MarketplaceKorean Marketplace
Korean Trade Organizations,Korean Trade Organizations,Regional Governments, etcRegional Governments, etc
Korean FirmsKorean FirmsKorean FirmsKorean Firms
Foreign FirmsForeign FirmsForeign FirmsForeign Firms
Overseas Trade OrganizationsOverseas Trade Organizations Overseas Trade SitesOverseas Trade Sites
Information SharingInformation Sharing
Information SharingInformation Sharing
Hyper Search &Hyper Search &Auto PostingAuto Posting
Hyper Search &Hyper Search &Auto PostingAuto Posting
TrademartTrademart PowerPowerSearch EngineSearch Engine Info PlazaInfo Plaza
EE--CatalogCatalog MyMySilkroad21Silkroad21
Trade NewsTrade News ManagementManagementSystemSystem
AutoAutoLoadingLoading
Silkroad21Silkroad21
7. System Structure of the Silkroad21
Users•• KOTRA(www.kobo.netKOTRA(www.kobo.net))
•• KTNET(www.KTNET(www.ecplazaecplaza.net).net)•• KITA(www.ec21.net)KITA(www.ec21.net)•• SMIPC(www.SMIPC(www.smipcsmipc.or..or.krkr))•• Regional GovernmentsRegional Governments
Search TypeSearch Type
Participating SitesParticipating Sites
•• Offer SearchOffer Search•• Buyer/Seller SearchBuyer/Seller Search•• Product SearchProduct Search
• Hyper Search to retrieve info dispersed among participating trade sites7-1. Key Function - Hyper Search
Participating Sites
••Cyber Trade MartCyber Trade Mart-- Offer to buyOffer to buy-- Offer to sellOffer to sell
••Match MakingMatch Making
InformationInformationSourcesSources
Buyer
•• Cyber Business RoomCyber Business Room-- BBS Type Biz RoomBBS Type Biz Room-- Real Time ChatReal Time Chat
•• Virtual Business FilingVirtual Business Filing
Seller
• Capability to exchange talks instantly between buyers and sellers
7-2. Key Function - Cyber Consulting Service
SearchSearchEngineEngine
8. Korean Companies’ Internet Activity Changeafter the Silkroad21
EE--Catalog Catalog RegistrationRegistration
51,049 51,049 Products (Dec. 1999) Products (Dec. 1999) 90,526 (July 2000)90,526 (July 2000)
Company ProfileCompany ProfileRegistrationRegistration
52,650 52,650 Companies (Dec. 1999) Companies (Dec. 1999) 75,090 Companies (July 2000)75,090 Companies (July 2000)
Internet UseInternet Usefor Trade Infofor Trade Info
20 % 20 % (Dec. 1999) (Dec. 1999) 50 % (May 2000)50 % (May 2000)
Remarks : Total of the Participating SitesRemarks : Total of the Participating Sites
Hyper Search for Hyper Search for Korean Major SitesKorean Major Sites
••Attracting Foreign Buyers Attracting Foreign Buyers tthrhroouugghh Abundant KoreanAbundant KoreanTrade InformationTrade Information Hyper Search for Hyper Search for
Overseas SitesOverseas Sites
9. Silkroad21’s Vision
Korean Firms Korean Firms Participating moreParticipating more
Foreign Buyers Foreign Buyers Participating Participating mmoreore
Cyber Cyber TTrademartrademartCI Strategy
Integration of Cyber Trade Integration of Cyber Trade Promotion FunctionsPromotion Functions
Free eFree e--Trade ZoneTrade Zone
Overseas Silkroad21Overseas Silkroad21DuplicationDuplication
Strategic Alliance
Thank You!Thank You!