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If you can't pitch your idea, no one's buying. The Elevator Pitch

Jens Oberender, CC | IPP Redefluss Bonn

| konzeptbotschafter.de

‚The Elevator Pitch‘ - Agenda

• I Identify your strengths

• II Understand your target

exercise part I

• III Get to the point

• Outlook exercise part II

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If you can't pitch your idea, no one's buying.

• Become clear (of your idea)

• Find a hook

• Speak simple and succinct

http://www.alumni.hbs.edu/careers/pitch/

http://helpineedapublisher.blogspot.com/2010/02/pitch-your-hook.html

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Intra-Personal

Employment

Application

Business

Proposal

Part I: Identify your strengths

• Overcome limits of perception - 360°

• What is your expectation of yourself?

• What makes you most effective?

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Intra-Personal

• What are you

able to donate to

the other

Application

• What felt easy to

you, but turned out

difficult for the

others

Business

Proposal

• The value of your

asset to the

stakeholder

Part II: Understand your target

• Identify its demand

• Detail how you contribute to the solution

• Deliver trust and passion

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Intra-Personal

• Any shortage?

• On what is your

target suffering of?

Application

• How does your

skill set fit the

offered position?

Business

Proposal

• What is of value

for your target

Practical Exercise I

(1. Phrase tag line and three sentences)

2. Listen your buddy‘s pitch

review first 120 seconds

3. Analyze your buddy I

– Is the demand fulfilled?

– What argument is most important? (more guides on the sheet)

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Tag line

Who

Why

What

Part III: Get to the point

• Eliminate mistargeted phrases

• Identify strongest argument

• Show passion

• Create trust

http://gust.com/angel-investing/startup-blogs/2011/10/11/great-startups-can-hook-an-investor-in-60-seconds/

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Intra-Personal

• Be authentic

Application

• What do you

want to hear to hire

yourself?

Business

Proposal

• Are you proud of

the proposal?

Practical Exercise II

1. Readjust your statements (on your own)

2. Listen to your buddy‘s pitch 1 min each

3. Analyze your buddy II

– Did she/he show passion / faith / trust ?

– What do you remember most?

– Would you commit for action?

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Outlook

• Understand your target.

• Be clear.

• Retarget arguments.

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Intra-Personal

• Show faith into

your mission.

Application

• Network to the

hidden job market,

where profiles are

created to match

Business

Proposal

• Improve

on any input