Minor Multimedia Ad Agencycommunication & multimedia design
donderdag 7 februari 13
Minor Multimedia Ad Agency @ CMD
“Creating, designing and producingidentities, publicity and campagnes with multimedial solutions”
donderdag 7 februari 13
Art Direction Design, visualisation
Copywriting Concepting, Text
Marketing SEO, AdWords, Social Media
Account Projectmanagement *
Minor Multimedia Ad Agency @ CMD
donderdag 7 februari 13
Disciplines & fields:
• Multimedia, Social Media • Colour, typography, logo, print, webdesign • Marketing- and communication strategies • Copywriting, press releases, webtext • Viral campagnes, guerrilla marketing • Search Engine Optimalisatie (SEO)
donderdag 7 februari 13
Teachers and consultants:
• Gerdien Dijkstra - Centre of Expertise • Sake Jan Velthuis - Marketing, Entrepeneurship • Jacco de Weerd - Marketing, Entrepeneurship • Hendrik Tillema - Design, Photography • Merel Laferte - PPD, Concepting, Art • Mara van Rooij - PPD, Communication • Lolkje van de Kooi - PPD, Drawing, Concepting • Margreet Oostenbrug- Projectmanagement • Sven Stelpstra - Student assistant • Peter Wassenaar - Design, Copywriting, everything else...
donderdag 7 februari 13
Guest lectures: (onder voorbehoud)
• David Kroese - Groots design • Douwe Huitema - BW H Designers, print • Ritsko van Vliet - Free Publicity • Martin Rijpstra - Photography • Christoph Riechert - Package design, Corp. Language • Sjef Smeets - Guerrilla marketing
donderdag 7 februari 13
Projectmanagement and duo’s
donderdag 7 februari 13
Projectmanagement?
• Application letter (job interviews)• Motivation & learning goals• 3 projects
eMail: Thursday before 18.00 to Peter and Margreet
[email protected] - [email protected]
donderdag 7 februari 13
Duo?
• Motivational letter • Complementary competences / disciplines (art director/copywriter, designer/programmer, etc)• 3 projects
eMail: Thursday before 18.00 to Peter
donderdag 7 februari 13
Minor Multimedia Ad Agency @ CMD
Who are you?
• Profile CMD site (photo, email, phone) • PPD, portfolio (getting to know you) • Sharing (community, give & get, workshops, etc)
• Twitter: @MMReclBureau • Facebook.com/MultimediaalReclamebureau
donderdag 7 februari 13
http://www.facebook.com/MultimediaalReclamebureau
donderdag 7 februari 13
What and when?
• Working on 2 projects (2x5 weken)
• Projectgroups and duo’s • Midterm evaluations, presentations • Assessment
donderdag 7 februari 13
wk 66/2
wk 7 wk 925/2
wk 10 wk 11 wk 12 wk 13 28/3
wk 8
KICKOFF 6/2
Spring-break
May holiday
Easter weekend
PROJECT 1
wk 158/4
wk 16 wk 17 wk 18 wk 19 wk 20 wk 21 24/5
PROJECT 2
wk 142/4
Evaluation 1
Assessment weeks
wk 233/6
wk 24 wk 25 wk 26 wk 27
PRODUCTION, QMI, POLISHING
wk 2227/5
Evaluation 2
Introduction, briefs, PDP
DEADLINE 1
DEADLINE 2
19/6DEADLINE 3
donderdag 7 februari 13
Thursday feb. 7:
- 10.00: Start in D2.026 Minor information, community setting, temporary groups, etc Lecture: Mad Men (Peter)- 12.00: Lunch (Sven)- 13.00: PPD, Getting to know eachother (Mara)- 18.00: deadline letters projectmanagers and duo’s (Peter, Margreet)
Planning next week:
donderdag 7 februari 13
Friday feb. 8:
- 11.00: Start in D2.026 Lecture: Art in advertising (Peter)
- 14.00: Projectmanagers, duo’s, projects
Planning next week:
donderdag 7 februari 13
Monday feb. 11:
- 10.00: Start in D2.026- 11.30: Lecture Learninggoals and mindmapping (Sake Jan)- 14:00: Briefing projectmanagers (Margreet)
- 15:00: Pitch projectmanagers / project
Planning next week:
donderdag 7 februari 13
Tuesday feb. 12:
- All teachers absent- 10.00: Applications students (projectmanagers)- 16:00: Groups formed
- all day: LAN party, movies, design documentaries (Sven)
Planning next week:
donderdag 7 februari 13
Wednesday feb. 13:
- 10.00: Filmhuis: Upload Cinema “Me The Media” (Hendrik)
- 14.00: Lecture Communicationplan (Sake Jan)
Planning next week:
donderdag 7 februari 13
Thursday feb. 14:
- 10.00: PDP production (Mara, Peter)
- 12.00: Lecture Guerrillamarketing (Sjef Smeets)
Planning next week:
donderdag 7 februari 13
Friday feb. 15:
- PDP’s ready!
- 11.00: Lecture Art History (Merel)
- 13.00: Museum Groningen
First projectweek after the spring break!
Planning next week:
donderdag 7 februari 13
Client Pitches:
Animal Welfare - promotional campaign - Marko RuisKitchenstudio Kleyne Sint Jacob - promotional campaign - Tim LaningWindmill “de Hoop” - Visual identity, redesign website - Geesje DuursmaArk Fryslan - promotional campaign - Loes de VriesEemsDelta College - promotional campaign - Jan Steenmeijer
Dining at the Farm - promotional campaign - Jenneke v/d HeideFloor Ghana - Visual identity - Gerdien DijkstraCMD game event - Visual Identity, look & feel - Birgitte Jansenminor Entrepreneurship - Interactive pdf - Sake Jan Velthuisminor Entrepreneurship - Key visuals - Sake Jan VelthuisCentre of Expertise - promotional campaign - Jolanda Postma
donderdag 7 februari 13
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