Keywords: What They are and
Why We Should Use them Presenter:
Chuck Ward
What is the ONE thing you can do
RIGHT NOW RIGHT away
TODAY to get more FREE LEADS
in 2014 and 2015
Use keywords on your content
This Week’s Agenda
• What exactly are keywords • Why are keywords important
– Understanding key word searches (KWS)
• How do we work with keywords – Internet – Social Media
• Resources
About Keywords
A Keyword is: A word or concept of great significance Words that act as a key to a cipher or code An informative word used in an informational
retrieval system to indicate the content of any particular document
Source: Wikipedia.com
About Keywords: In SEO Terms
A Keyword is: A word or concept of great significance Words that act as a key to a cipher or code An informative word used in an informational
retrieval system to indicate the content of any particular document
Word or phrase that describes the content of the webpage (src: Techopedia.com)
About Keywords: In SEO Terms
• Word or Phrase that: – Describes content of the page – Categorizes the content of the page (or
video/image) – Cause your web content (video, page, or image) to
be retrieve from a informational retrieval system (aka – the search engines)
How To Understand Keywords
To understand keywords One must understand keyword searches and how they work
Understanding Keywords Searches
Imagine a Bee The Bee leaves the hive
Understanding Keywords Searches
Imagine a Bee The Bee leaves the hive The Bee finds this AWESOME and YUMMY new flower patch
Understanding Keywords Searches
Imagine a Bee The Bee leaves the hive The Bee finds this AWESOME and YUMMY new flower patch
What is a Keyword Search
A keyword search (KWS) is a single search word or group of words (phrase) that we type into a search engine website (Google, Bing, Yahoo) to get information we want Forms could be Web pages Videos Images
Understanding Keywords Searches
Imagine a Bee The Bee leaves the hive The Bee finds this AWESOME and YUMMY new flower patch The Bee returns to the HIVE
Understanding Keywords Searches
The Bee then uses full body shaking to tell the other bees where to find the NEW, YUMMY flower patch (BTW, you can kill that bee, but the others will know exactly where to go)
Understanding Keywords Searches
Let’s Put it Together New flower patch is your content on the internet Bee Hive full of bees – is the search engines
Understanding Keywords Searches
The BEE represent the computer program (called spiders) that come from the search engine in search of new nectar
How are those bee’s going to find YOUR new flower patch full of yummy and delicious flowers ?
Thru the use of Keywords
Understanding Keywords Searches
Broad Searches are ok – The more broad the search, the less likely the
chance for immediate to short term lead conversion (90 days or more)
More Narrow (focused/specific) are better
– The higher the chance for immediate to short term lead conversion (0 – 90 days)
Putting it Together
• Keywords are the data points we put into our content (pages, images, videos)
• Keywords summarize your content
SO THAT
Putting it Together
• Your content, image, or video gets found • Your phone rings • You sell a home • You get a commission check
Which is Why We Are Here, Right ?
Thursday Agenda
• Go over some ideas on how to find the RIGHT keyword(s)
• Where to put those keywords at • Extra resources from the “PRO” vault
Thanks for Attending
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