Transparency and Trust
Michael NortonHarvard Business
School
TransparencyTransparency
• Not just honesty• A communications effort
• But: “showing your work”• A strategy
TransparencyTransparency
Transparency
Better than…
•Marketing•Entertainment
•And even: instantaneous
Transparency
Better than…
•Marketing•Entertainment
•And even: instantaneous
The algorithm was working The algorithm was working hard for me.hard for me.
Transparencyand dating…
Transparencyand dating…
Recommendation agents
Here Are People You Like
“Rejection” agents
Here Are People You Like Here Are People You Don’t Like
Transparency
And our toughest challenge…
The submerged state
The submerged state
TransparencyTransparency
Expressed a desire for larger government with more services
Perceived the government to be doing a better job
And even: government often does a better job than it’s given credit for
www.whitehouse.gov
Final thoughtsFinal thoughts
What will you show?
How will you show it?
Thanks
Michael NortonHarvard Business
[email protected]