SEO GOALS FOR YOUR BUSINESS

e-Merchant Digital

Key SEO GoalsKey SEO Goals

• There has been a great change in search engine optimization with the spam supression by Google and change in the way people are searching information.

• The outdated goals of number of back links and focus on rankings are much less important metrics now for SEO campaigns.

• So what are the new metrics you should be using?

• Take a Look !

Increase RevenueIncrease Revenue

• For ecommerce websites looking to quickly and directly increase revenue, it makes sense to target search phrases that would be used by customers at the end of the buying cycle

• Ensure individual product pages are easy to find and optimised for conversions.

• It is essential to set up E-Commerce tracking to track this type of goal, as it shows conversions along with value of each conversion.

Increase LeadsIncrease Leads

• When a site is focused on achieving leads rather than direct purchases, the SEO approach should be different.

• Concentrate more on pages that describe your product, service and business.

• While tracking a successful lead generation, you should pay attention on case study downloads, whether the visitor has used your online tool or if they have used a contact submission form for enquiry.

Educate VisitorsEducate Visitors

• If your goal is to illustrate the benefits of your product and service, you should aim for a goal that improves the engagement rate of your site.

• This type of goal best suits for the businesses in the entertainment, travel, restaurants, resorts and local information industries

• Measuring engagement should use metrics such as tracking article downloads, bounce rates on relevant pages and average time spent by visitors

Increase Brand Awareness Increase Brand Awareness

• SEO can also be used as a supporting channel for brand awareness activities that occur both offline and online.

• After seeing an offline advertisement brochure, an interested user is likely to use Organic search to know more information and may perform a search using your brand term.

• You should optimize your site for branded key phrases of your business and monitor the traffic achieved through branded terms

Increase Traffic Increase Traffic

• This is a very direct and simple goal to track and is often used to find if you are improving your visibility across search engines

• The reason that this goal is rarely the main objective of modern SEO campaigns is because traffic does not necessarily increase revenue from your website.

Improve Rankings Improve Rankings

• SEO can be totally used to increase the rankings of a website. This is often desired when companies want to show that their business is the market leader in its industry

• SEO industry have moved the focus away from this kind of goal as it doesn’t always provide effective returns.

• Read More @ http://www.emerchantacademy.com/essential-seo-goals-of-your-business-how-to-achieve/

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