KELLOGG’S SUPPLY CHAIN
Presented by
S.M. Saifur Rahman
Tasmia Binte Rafiq
Juthy Roy
KELLOGG’S
World’s leading breakfast cereal manufacturer since 1906
Focuses on growth but with regard for its effect on the environment
CSR gives a long term, sustainable approach
Kellogg’s Global Code of Ethics shows its commitment to sustainable behaviour
SUPPLY CHAINAll parties involve in fulfilling customer request
Covers three sectors of industry –i. Primary (raw materials), ii. Secondary (manufacturing) iii. Tertiary (services)
Businesses aim to eliminate waste in the supply chain e.g. reducing carbon emissions, use of energy and water, improving packaging
KELLOGG’S SUPPLY CHAIN
Kellogg’s is not active in the primary sector but uses raw materials, e.g. corn, wheat, sugar
SECONDARY SECTOR
Kellogg’s specialises in the manufacturing area and uses partners for other activities e.g. transport, with Service Level Agreements
Its R&D programmes develop new recipes
It locates manufacturing plants near to its distribution partners for efficiency
KELLOGG’S WAY OF SUPPLY ITS PRODUCT
TERTIARY SECTOR
Kellogg’s relies on relationships with retailers to reach consumers, e.g. developing new displays for easier promotion of its products
o STOCK STORAGE AND TRANSPORTATION LINK THE THREE SECTORS OF INDUSTRY
o KELLOGG’S SHARES TRANSPORTATION TO REDUCE COSTS AND IMPROVE ENERGY USE
MANAGING THE SUPPLY CHAIN The marketing mix provides focus for
managing the supply chain
Kellogg’s manufactures the right products based on research
Controls production costs to keep prices competitive
Its partners manage the distribution and placing of products
It works with retailers to improve promotion of its products and reduce the cost of stock holdings
CONCLUSION Supply chain need to interact to ensure
goods or services reach consumers.
Specialization is more cost-effective for Kellogg’s
Partnering with other industry specialists reduces costs to the business, the customer and the environment.
Through effective supply chain management, it benefits itself, the environment and other businesses.
END
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