KHOI HUYNHENGLISH FOR
MARKETING & ADVERSITSING
ENGLISH for MARKETING & ADVERTISING
KHOI HUYNHENGLISH FOR
MARKETING & ADVERSITSING
Part 1
Focus on Marketing
KHOI HUYNHENGLISH FOR
MARKETING & ADVERSITSING
Part 2
Focus on Advertising
KHOI HUYNHENGLISH FOR
MARKETING & ADVERSITSING
Part 3
Focus on TVC
(television commercial)
KHOI HUYNHENGLISH FOR
MARKETING & ADVERSITSING
(television commercial)
Marketing
Advertising
Broadcast Advertising (TVC – television commercial)
KHOI HUYNHENGLISH FOR
MARKETING & ADVERSITSING
IMPORTANT
DEFINITIONS
KHOI HUYNHENGLISH FOR
MARKETING & ADVERSITSING
Client
Agency
Production House
KHOI HUYNHENGLISH FOR
MARKETING & ADVERSITSING
Production House
Producer (n)
Director (n)
Director Treatment (n)
Director Reel (n)
KHOI HUYNHENGLISH FOR
MARKETING & ADVERSITSING
Production House
Director of Photography (DOP) Camera man
Art Director = Set Designer
KHOI HUYNHENGLISH FOR
MARKETING & ADVERSITSING
Production House
Music Composer = Sound Designer
Hair / Make up
KHOI HUYNHENGLISH FOR
MARKETING & ADVERSITSING
Production House
Talent / Extra Talent / Background talent.
Voice Talent
Casting (n) cast (v)
KHOI HUYNHENGLISH FOR
MARKETING & ADVERSITSING
Production House
Target Audience (n)
KHOI HUYNHENGLISH FOR
MARKETING & ADVERSITSING
Production House
Concept (n)
KHOI HUYNHENGLISH FOR
MARKETING & ADVERSITSING
Production House
Storyboard (n)
Shooting board (n) Shooting (n) shoot (v)
KHOI HUYNHENGLISH FOR
MARKETING & ADVERSITSING
Production House
Pre-production
Production
Post-production
Pre-production meeting (PPM)
KHOI HUYNHENGLISH FOR
MARKETING & ADVERSITSING
Production House
Sound effect
Special effect
Computer Graphic Animation (CG)(very costly)
KHOI HUYNHENGLISH FOR
MARKETING & ADVERSITSING
KHOI HUYNHENGLISH FOR
MARKETING & ADVERSITSING
KHOI HUYNHENGLISH FOR
MARKETING & ADVERSITSING
KHOI HUYNHENGLISH FOR
MARKETING & ADVERSITSING
KHOI HUYNHENGLISH FOR
MARKETING & ADVERSITSING
Production House
Online >”< offline
On-Air >”< offair
KHOI HUYNHENGLISH FOR
MARKETING & ADVERSITSING
Production House
Budget (n)