www.katielevans.com
Everybody has a story to tell.
Say it right.
Hey there. My name is Katie Levans.
I could never decide what I wanted to be when I grew up so I made my own job. I have studied Spanish, nutrition and yoga,
but mostly I enjoy working with small businesses with big visions.
I think all businesses are social enterprises. I believe in making money so you can make a difference. I see story lines
everywhere. I take ideas and craft them into compelling narratives with a consistent message, captivating image and
clear brand—online and around town.
Nice to meet you.
Event planning
Trysports, an innovative Southeastern fitness retailer, approached me with a request for a full-‐day festival in celebration of Charlotte’s thriving yoga community. The catch? They wanted it in six weeks. No problem. I branded #yogafestCLT all over town, online and on TV using a combination of social media marketing and traditional media outreach. In less than a month we landed two live news features and several local blog highlights. The result: More than 250 eager attendees showed up in ice-‐cold rain for eight hours of serious yoga for a cause. (All ticket sales benefitted JDRF for diabetes research.) The verdict: Trysports has decided to take yogafest on the road to their other store locations and beyond.
Portfolio: Charlotte yogafest
“If you missed @yogafestCLT, you missed out. One of my favorite things I’ve ever done in #CLT. And I was born here.”
www.yogafestCLT.com | twitter: @yogafestCLT | fb.com/yogafestCLT
Social media management
Portfolio: y2yoga
“Y2 already had the best yoga in town, but Katie put them on the map. I didn’t read the newsletter until she started writing it.” – Y2 client
www.y2yoga.com | twitter: @y2yoga | fb.com/y2yoga
Y2 Yoga is the hottest studio in Charlotte with a diehard following of dedicated clients. Their marketing efforts, however, were a little haphazard. I was hired to align brand messaging across all platforms, including: Facebook, Twitter, Instagram, Pinterest, and Constant Contact (as well as print and traditional media). In one year of managing Y2 Yoga’s social media accounts (and all marketing efforts) they have:
• Doubled their number of email contacts • Doubled their number of Facebook likes • Tripled their number of Facebook check-‐ins • Doubled their number of Twitter followers
The verdict: Y2 Yoga’s social presence continues to grow locally, and we are looking into creative campaigns to move the studio to a national stage in 2014.
Content creation
Portfolio: behdani realty Amir Behdani is a seasoned real estate pro in Charlotte, NC. When he decided to start his own agency he found himself at a loss for words, and his website was blank as a result. I had a one-‐on-‐one interview with Amir to get an understanding of who he is and how he wanted his business portrayed. From there, I completed a full-‐scale content creation project for his company’s site, including:
• Competitive Analysis • Industry Research • Keyword Research • Compelling Professional Bio
The verdict: Amir loved the write up so much he pulled the company’s new tag line straight from his bio: “Professional Established & Personally Connected.” We are looking for ways to continue working together in 2014.
“I love the writing style. I think this is probably the best money I’ve ever spent on my business.” - Amir Behdani, owner
www.behdanirealtycompany.com | fb.com/behdanirealtycompany
Oh yes there is more.
I am also an: • Award-‐winning public speaker • Occasional magazine contributor • Unconventional nutritionist and recipe developer • Enthusiastic non-‐profit startup founder • Amateur online video producer in the making • Unstoppable collector of stray pets in need of love
Let ’s chat.
I’m not an agency or designer or developer. I’m scrappy and creative. I use cheap and free
tools to make things happen. We live in a world full of free but sophisticated stuff and still
People want to try to Charge you ten thousand dollars for a website.
I make movies with my iphone. I build websites on free templates.
I hustle. I collaborate. i do more with less, and it makes an impact.
A good story is a good story because it’s a good story. How much you spent
on the cover is irrelevant. So tell your story and
say it r ight.
[email protected] 815.404.1761
www.katielevans.com blog: www.honeystuck.com
t: @honeystuckblog ig: honeystuck
fb: facebook.com/katierlevans +: google.com/+katielevans
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