1. Launching apps on a shoe string budgeta case study

2. Shopping Made Easy 3. Angry Birds,The Football Coach and business strategy 4. The Scoping Process Research the Market Check out the Competition Choose your Platform Prototyping 5. Working with Developers Securing IP Functional Specs Features Categories and Descriptions Beta Testers 6. Funding the App Talking the talk (the investor buzz words and what theymean) Walking the walk (positioning your business for investment) Pitching Where to find investment in Australia 7. Other Considerations Complimentary systems Other Costs Championing your first users