DreamWorks Animation
Just SHREK
It!By Kirsten Khire, MSU NMDL Fall 2010
Goals
"The horizon is the limit"
- CEO Jeffrey Katzenberg of the studio's new partnership with Royal Caribbean (Nov. 20)
3DTV& …
Challenge
Pixar Gross Toy Story 3
GrossShrek 2
But it’s not so ogre…
4 + Shreks
= Succes
sImage is issue
Just SHREK It!
The SHREK Guide to Social Media
Get more Social
How-to Videos
“I live in a swamp! I put up signs! I'm a terrifying ogre! What do I have to do to get a little privacy?” - Shrek
Really Reach Out
Engage & Monitor
“Onions have layers. Ogres have layers. Onions have layers.
You get it? We both have layers.”- Shrek
K ick It Up“You didn't slay the dragon?”
- Princess Fiona
“It's on my to-do list, now come on!”
- Shrek
Timeline & Budget
$450,000over 2 yearsLet’s break it
down
Metrics
Better image+ more sales
CreditsGross totals from Toy Story 3 and Shrek 2:
List of highest-grossing animated films 1980-2010
http://en.wikipedia.org/wiki/List_of_highest-grossing_animated_films
Images courtesy of Flickr Creative Commons:
Happy Batatinha (slide 1)
Kevin H. (slide 2)
Bunchofpants (slide 4)
Air Force One (slide 5)
)Butterfly(_Finite_le_ferie:-( (slide 8)
Shrek quotes courtesy of IMDB