June 22, 2011 (Wednesday) 55th EOQ Congress
CONCURRENT SESSIONS Wednesday 8:30 – 12:30 KEMPINSKI HOTEL CORVINUS Erzsébet tér 7-8, Budapest V.
REGINA BALLROOM II. Wednesday 8:30 – 10:30
19.1. QUALITY IN THE AUTOMOTIVE INDUSTRY
Session Chair: Balázs Németh, Kvalikon Consulting, Hungary
9.00 „KAMAZ”: Customer Interests are Above All Aleksander Abramenko, OJSC „KAMAZ”, Russia
Abramenko, Aleksander A. (Russia)
Between 1986-2001 he was Representative of the Ministry of Defence in KAMAZ Diesel Inc. (Truck
Production Plant) with duty: Quality control of production for Ministry of Defense; Modernization of KAMAZ
tracks; Creation of Mustang family KAMAZ cars from technical specifications up to serial production.
Since 2001 up to now Mr. Abramenko has been working in KAMAZ as Director of Quality Department. In this
position he organizes quality control of all products and production processes, internal audits of KAMAZ
Quality Management System, audits of products and processes, periodically testing KAMAZ trucks. Mr.
Abramenko organizes seminars and conferences for suppliers to KAMAZ and service centers and actively
makes reports on conferences devoted to quality control and process improvement.
–
Open Joint Stock Company
KAMAZ55th EOQ CONGRESS.NAVIGATING GLOBAL QUALITY IN A NEW ERAIN A NEW ERA
KAMAZC stomer InterestsCustomer Interestsabove all
Speaker: A A AbramenkoA.A. Abramenko,Director, Quality Dpt.
Budapest, 2011
Open Joint Stock Company
KAMAZContents
1. Company profile
2. Products
3. Quality management system
4. Customers
5. Dealership & Service network p
6 Projects
2221
6. Projects
Open Joint Stock Company
KAMAZKAMAZ in numbers
1 Truck manufacturing company in Russia p y
Ranks the 14th among world truckEvery 2nd CIS assembled Ranks the 14 among world truck manufacturers
Every 2 CIS assembled truck belongs to KAMAZ
brand
11 times awarded as the Best Russian
Exporter
The 8th biggest world engine manufacturer
Exporter
Ten-times winner of 52% share of the Russian
3332
the Paris-Dakar Rally 52% share of the Russian
truck fleet
Open Joint Stock Company
KAMAZHistory
3
Open Joint Stock Company
KAMAZGroup of Companies
• The Group comprises 14 major subsidiaries involved in production chain :
4
Open Joint Stock Company
KAMAZJoint Ventures
• JV«Fuso KAMAZ Trucks
•JV«ZF-Kama»KAMAZ Trucks
Rus»•JV«Cummins
•JV«Mercedes-
•JV«Cummins-Kama»
Benz Trucks Vostok» •JV«Knorr-
B K
• JV«CNH-
Bremze-Kama»
JV F d lKAMAZ Industrial»
•JV«Federal Mogul
Naberezhnye
65
yChelny»
Open Joint Stock Company
KAMAZAssembly Facilities
O ti j t (6)- Operating projects(6)- Future projects (9)
6
Open Joint Stock Company
KAMAZProducts
KAMAZ produces a wide range of trucksKAMAZ produces a wide range of trucks
Four-wheelArtics Upgraded trucks Heavy-duty trucksFour-wheel drive trucks
Medium-duty trucks
87
Open Joint Stock Company
KAMAZProducts
8
Open Joint Stock Company
KAMAZQUALITY MANAGEMENT SYSTEM
KAMAZ Quality Management Policy
Quality Management SystemKAMAZ ISO 9001: 2008Compliance Certificates Quality Award from
9
p ythe RF (2005)
Open Joint-Stock Company
KAMAZCustomers
Customer segmentation
According to According According to industry
distributionto sales
channelsgeographical distribution
DealersSpecial-purpose
hi l A di t
Export
According to
vehicle-manufacturers
According toFederal districts
gsubjects of the
Russian FederationGovernment
orderCorporate
clientsEnd-
customers
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Open Joint-Stock Company
KAMAZCustomers
Dealers End-customersCorporate Special-purpose vehicle-Dealers End-customersclients vehicle-
manufacturers
•Inquiries of end-customers
Inquiries at the meetings
of special-Monitoring of satisfaction,
• Annual inquiries of dealer network
executives
• Claims analysispurpose vehicle
manufacturers
,faith and
KAMAZ brand loyalty• Quarterly market
• Theme-based websites reviews
and forums
syinquiries
• Work of CALL -centre
and forums• Operating marketingresearch in
regions centre
11
regions
Open Joint-Stock Company
KAMAZDealer Network
Eastern EuropeRussia(European part, Siberia Far East)
CIS countries (Kazakhstan, Ukraine,
Turkmenistan, Azerbaidzhan)
Siberia, Far East)
South-East AsiaMiddle East
Africa
South East Asia
India
Latin AmericaLatin America
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Open Joint-Stock Company
KAMAZService Network
Mobile customer serviceTypical Centre
13
Open Joint-Stock Company
KAMAZFinance Service
LEASING FRON THE MANUFACTURER
«On your conditions» leasing Trade – in for corporate clients
Product for corporate clients Installment «Old Friend»
«Quick Start» «Restyling» programme
14
Open Joint-Stock Company
KAMAZIP «MASTER»
Rents out
Office premises Production and storage premises
15
Open Joint-Stock Company
ZStrategic Aspectsof the Development
Daimler’s Goalsand Interests
Government’s Goals and InterestsKAMAZ i i d t
KAMAZ is a strong regional player
• KAMAZ is an industry shaping enterprise of the
countryregional player
• key market is Russia
• KAMAZ is a major exporter
strategic priorities:• key market is Russia• maintaining the dominant role in the CIS country• presence in the attractive markets of Eurasia, Africa and South AmericaAmerica• positioning itself in the medium price segment• developing the integration with Daimler
KAMAZ is the national industry leader, major international player in
strategic vision
partnership with Daimler
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Open Joint-Stock Company
KAMAZ
THANK YOU FOR ATTENTION!
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