© All Rights Reserved to WaveLength Market Analytics LLC www.wlanalytics.com

Wha

t ar

e th

e M

arke

ting

G

oals

? • Who will use the tool, is it the end

customer business management or IT, your sales team or channel partners?

• How will the tool be used? Is it as a demand generation call to action eDM, live meeting w/ customer?

• Is the tool for use on a web site or as a standalone application?

• Is there a preference for Flash or Java?

• Are there other aspects of the product or service that you want to communicate?

• Any usability functions, such as the ability to save or print, needed?

Wha

t ar

e th

e Fi

nanc

ial/

Busi

ness

Cas

e Ca

lcul

ator

G

oals

?

• What model inputs do you want the user to complete to activate the model?

• What outputs or results should the user to view? 

• What competitors should be included as a comparison to your product or service?

• What level of detail or transparency do you want the user to see?

• Such tools often require many assumptions, so what actual data do you have that can help create or inform the model? 

Jumpstart Development of Financial and Business Case Calculators for IT Products and Services

Every tool, model, or calculator needs to showcase your IT and communications product or service. It should strongly highlight both your value and uniqueness in the market. So to jumpstart your marketing team to a quick and effective financial or business case calculator, contemplate answers to following questions…