THE BUSINESS OF JOOMLA BUILDING JOOMLA WEBSITES FOR FUN AND PROFIT
PRESENTED BY: JEFF MENDELSON, MBA JOOMLA DAY – TEL AVIV, OCTOBER 10, 2012
ABOUT THIS PRESENTATION About me and my company
What is the “Business”?
Show me the Money!
How do you sell Joomla?
Tips for being successful
Additional thoughts…
ABOUT ME… Started:2006, independent in 2009
Based in South Florida (Miami)
Currently host: >200+ domains
Co-founder: Joomla Miami User Group
Offering additional services as well:
• Online Marketing Services (SEO/PPC Management) • Social Media Engagement • Custom Component Development
WHAT IS THE BUSINESS? Ask what do your customers want:
• Shopping Cart? • News Portal / Blog? • Web Application?
WHAT IS THE BUSINESS?
Joomla is the “Swiss Army Knife” of website development.
Think about it: “It’s not how big your stick is, it’s how you use it…”
SHOW ME THE MONEY! 19,307 ₪ (New Israeli Shekels)
C$ 8,950,500 (Colombian Pesos)
€3,836 (Euros)
$5,000 (USD)
Question: What’s the difference between a $500 website and a $5,000 one?
Answer: It’s all the same – It’s all in how you present it.
INTERESTING QUESTIONS: Does your geographic location mean that you should charge less or more than me?
Does your work excite you?
What is your time worth?
CASE IN POINT J-Town Productions (located in Jerusalem) outsourced projects to the US.
Global NLP Training & GoCar Tours Barcelona needed the best Joomla developer on the market.
HOW DO YOU SELL JOOMLA?
Confidence
Knowing all problems have solutions
If you can’t solve it, OUTSOURCE it.
The difference between a $500 website and a $5,000 is YOU.
WHAT DO PEOPLE WANT FROM JOOMLA WEBSITES TODAY?
Open-source software
Available Support
Ability to manage their own content
Responsive design – Works any device
TIPS FOR CREATING A WEB BUSINESS
Be authentic.
Deal with proper businesses, not hobbyists.
Gauge your client.
Offer professional maintenance services.
Don’t compete on price.
Utilize professional resources already available to you:
• eLance, Rocket Theme, Joomla Forums • Networking with other experts in your field.
QUESTIONS AND ANSWERS Thank you for your time
• Jeff Mendelson, MBA • http://www.linkedin.com/in/jeffmendelson • +1.954.294.7827 • [email protected] • http://www.lasolastech.com • Twitter: @lasolastech
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