Joomla! Marketing!
Joomla!days Netherlands 2009Jessica Dunbar
www.joomladays.nl
What we will learnWhat does it take to do some decent
marketing? Best Practices•Relationships
•Social Networking•Case Study
WHY I am here!
Building Relationships 101
Building Relationships
RelationshipsClient relationships are built on trust,
professionalism and integrity.
Don’t Beg For Business
LISTEN
Don’t need advertising?
You can’t get their business until you get their attention.
Business Meetings 101
GET OUT of the office!
RelaxPersonalizeProfessional
Have fun!
Follow up
Get Info
Exchange Cards!Follow up in e-mail
Back of Card
Remember to include:
Community Marketing
Facebook is a social utility that connects people with friends and others who work, study and live
around them. People use Facebook to keep up with friends, upload an unlimited number of photos, share
links and videos, and learn more about the people they meet.
Who? Why?
CommunityBusiness
EVERYONE!
Twitter is a service for friends, family, and co–workers to communicate and stay connected
through the exchange of quick, frequent answers to one simple question: What are you doing?
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Twitter was a phenomenon in 2007, a rising social media star in 2008, and has largely attained mainstream status in 2009As an amazingly simple microblogging platform, it was discovered to be amazingly flexibleFlexibility allows for it to accomplish some useful tasks
Live event reporting Faster than any other media on breaking stories
Staying in touch with friends and colleagues Full public or private conversations are happening
Real-time insight toolEither through searching and observing or asking questions and getting responses
Social media marketing tool
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Offline
Online Traditional Communication
Texting
or
Instant Messaging
or
Mass TextingIM Conference (Chat)
Phone Call
or
Conference Call
or
Mass Email
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Twitter CommunicationKey:
Offline
Online
A lot like a blog, but the 140 character limit encourages a large volume of real-time posts.
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@[username] - Used when someone is replying to someone’s tweet or wants to give recognition to another twitterer
#[hashtag] – Used to identify a group, trend or topic jd09nl
RT: - (Re-Tweet) Used to re-broadcast someone else’s tweet to your followers
** You tweet on Twitter. You don’t twitter on Twitter.
**Tweeple, Tweeps or Twitterers: Twitter friends
Twitter Language
Site Showcase
GoRapids.Com is
Community site connecting the people of Wisconsin Rapids with local
information, events, discounts, and major contests and giveaways
Can I have $10,000?
Sales breakdown
Relationships (sales team)
MARKETING TOOLS USEDMediaTwitter
FacebookPrintWeb
RelationshipsAND MORE....
Sales before contract
Sales Before Launch
Launch
Use the tools available
Results
Relationships
How much are your relationshipsworth?
COMMUNITY MATTERS!
You can find meProfile.to/jessicadunbar
Jessicadunbarjess.dunbar
Slideshare/jessicadunbarJess-Dunbar.com
06/08/09