Columbus Day 2013
Jo RzymowskaChair, CLIA UK and Ireland
Welcome
Thinking ahead
Market overview
cruise industry’s direct expenditure in the UK
was almost £2.5 billion – up 4% compared to 2011
SOURCE: Contribution of Cruise Tourism to the Economies of Europe in 2012, CLIA
almost 28% of European
cruisers were Brits
Over 66,000 people employed in
delivering the UK’s cruise industry
1.7 million Brits took a cruise in 2012
Changing times
• Structures
• Deployment
• Change brings opportunities
• Industry growing new muscles
• Responding in order to grow
Changing consumers
Changing habits
88 million results
The right ingredients
Passion
Expertise
Value
Service
Avoiding soggy bottoms
• Period of evolution and change
• Require focus
• Continue to get it right
• Be proud of our different ingredients
• There’s more than one perfect cruise
Creative science
Evolving to stay relevant
Some tips from our baking friends
Intuition Prepare Try it Adjust
Keep thinking ahead
Think creatively
Embrace change
Try a new way
Reinvent
Thank you