January 23-26, 2007• Ft. Lauderdale, Florida
Effect of Web 2.0 on Telecom
Arjun Roychowdhury,Director, IMS & Broadband Applications
Hughes Systique [email protected]
January 23-26, 2007• Ft. Lauderdale, Florida
How do I define ‘Web 2.0’ ?
• An environment where:– Broadband Connection is ‘available’ and
‘affordable’ enmasse’– Focus more on user experience and less on
bandwidth – A blended application model which includes both
‘Software as a Service’ and locally hosted services– Deployment infrastructure utilizes web based
concepts like REST, JSON, etc. which increases interoperability
January 23-26, 2007• Ft. Lauderdale, Florida
Myths of Web 2.0
• AJAX is a technology (suite) – not a business model
• Web 2.0 does not mean zero-client-footprint (i.e. always browser based)
• Web 2.0 is not new – broadband infrastructure availability is new
• Besides advertising, as of today, alternate business models are yet to be proven
• Web 2.0 is not the cure for cancer
January 23-26, 2007• Ft. Lauderdale, Florida
Changing shape of landscape
• Broadband Penetration Rate is at an all time high– 210% in aspac, 180% in EU and 110% in n.america compared to Y2000
• You need pioneers to prove ‘it can be done effectively’ – like Vonage did for VoIP– Flash and AJAX based solutions on the web have proved that rich media content can
be effectively delivered (youtube, gmail, officelive)
• Blended applications vs. bundled applications– The core Telecom market is shrinking - M&A’s
– Multiple providers vying for the same market (cable, wireless, DSL)• Addressable market increases, so does competition
– Your only way out is to increase ARPU (or as some say, AMPU)
• Mobile high speed Data Networks is a reality today – pushes internet based services to your desktop and handheld
– IMS Over• HSDPA/HSUPA/EDGE/WiMAX• Multiple Access Technologies – one control layer
January 23-26, 2007• Ft. Lauderdale, Florida
Recognizing the important of the Internet
• The Internet is already a core part of the target market’s lives:– Comfort with the Internet:
• We don’t check Yellow Books, we ‘Google’
– Comfort with the Internet as a Communication Service:• Vonage added 1m subscribers in 2006
– But customer churn of 2.4% - reason: Cable VoIP !
• Skype – 150m subscribers by end 06
– Comfort with ‘social networking’ (or, more than just voice)• Myspace surpassed 50million unique visitors in 2006• Youtube surpassed 18million unique visitors in a year
– approx 8m million US Mobile subscribers are capturing videos to mobile phones
– US Internet ad spend increasing @ 30% Y-Y ($12.5B 2005)• 5% of total US ad revenue• telecom companies account for 7% of internet ad revenues
January 23-26, 2007• Ft. Lauderdale, Florida
Web Services Growth
GMAIL:used AJAX for realtime user experience for web email –
keyboard shortcuts, new mail notifications at real-time speeds
Google Maps: Interactive, scrollable mapping system with location
pinpointing APIS
Yahoo email v2: Completely emulates Outlook interface, but
based on web, in real-time
Microsoft Office Live
Google Office apps (calendar, excel)
Writely (acquired by google) – online word editor will all
desktop features
Meebo – web based instant messaging client for muliple
protocols
demonstrates real-time updates and
UI conveniences of ajax successfully
demonstrates effectiveness of partial-refreshes for graphic rich
apps
demonstrates that a web-email client can
be as intuitive, responsive and full featured as your
30MB outlook client !
unleashes full collaboration on the web in real-time – very task
intensive operations, but running miles away on a
webserver, and the user hardly sees a difference
demonstation of how AJAX can be applied to
the VoIP market – anyone can log into to his IM from anywhere and have the same
user experience
complete virtual desktop
January 23-26, 2007• Ft. Lauderdale, Florida
The New Paradigm of building products
Infrastructure: J2EE, BEA, TomCat, etc.
Applications: SIP, Presence, Mashups, aggregation, streaming etc.
Programming Model: Distributed, Multi-Tenancy, Caching, trickle
Business Layer: SAAS, Perpetual, Hybrid
Infrastructure: J2ME, Series 60, Symbian, etc
Programming Model: Caching, trickle
Presentation: Flash-Lite
Presentation: Flash, AJAX, HTML, CSS
Server
Client
Programming in Abundance
Programming for responsiveness
January 23-26, 2007• Ft. Lauderdale, Florida
SAAS – Value Chain and Revenue Model
January 23-26, 2007• Ft. Lauderdale, Florida
‘Webized’ Telecom Battle – AJAX or Flash
• Both AJAX and Flash are popular presentation layer realizations for Web Services
• Flash has been around longer, has wide deployment, is also optimized for mobile devices but core technology is controlled only by Adobe
• AJAX is newer, has serious industry momentum with Google, IBM, Sun, Yahoo and others pushing this technology. Also is open standards
• Flash is stable and proven, AJAX being new still has several security and cross browser woes
• Since Flash is a widely distributed browser plugin, it can also be used for real-time media communication/streaming while AJAX being a pure web technology does not play in this space
January 23-26, 2007• Ft. Lauderdale, Florida
Security Issues
• Web 2.0 adoption makes these innate problems more evident:
– XSS– Script Kiddie techniques– XHR Repudiation– data protection/firewalling – mashup collaboration
• Flash vs. Web 2.0/AJAX security– maturity– actionscript vs. javascript– buffer exploits
January 23-26, 2007• Ft. Lauderdale, Florida
Conclusion
• ‘Web 2.0’ set of technologies are tools that allow our product to
– utilize the power of the Internet “where it needs to”– be responsive and reactive – desktop experience– simplify interoperability via multitude of URL and
XML based schemes– “Help” create a business model which is a mix of
‘service’ and ‘product’
• Where you take ‘Web 2.0’ is your business !
January 23-26, 2007• Ft. Lauderdale, Florida
Thanks !
• For more details or contact:– Arjun Roychowdhury– [email protected]
• More Information on Web 2.0 and Telco:– http://corporaterat.blogspot.com/2007/01/web-20-and-ajax-
fundamentally-insecure.html
– http://corporaterat.blogspot.com/2006/10/its-not-voip-ajax-web-20-its-saas.html