Residential & Commercial Roofing • Siding & Stone • Insulation • Windows & Doors • Composite Lumber

Lansing1615 E. Miller Rd.

Lansing, MI 48911P: 517.272.6900F: 517.272.6933

Saginaw3460 Bay Rd.

Saginaw, MI 48603P: 989.497.0100F: 989.497.1991

Sterling Heights33663 Mound Rd.

Sterling Hts., MI 48310P: 586.978.8740F: 586.978.8910

Traverse City7201 E. M-72

Williamsburg, MI 49690P: 231.267.5700F: 231.267.5742

Wayne36340 Van Born Rd.

Wayne, MI 48184P: 734.722.3460F: 734.722.0031

Waterford1131 Sylvertis

Waterford, MI 48328P: 248.673.7435F: 248.673.2830

Customer NewsletterJanuary 2010

In This Issue...

• January Classes:OvercomingObjectionssellingclassandMasticHouseWorkx!

• February Classes:PresentationsbyCertainTeed,GAF,Paradigm,Trex,VELUX,EdcoandCraftBilt!

• Three Dates & Locations to Choose From Across The State!

PRESORTEDSTANDARD

U.S. POSTAGE PAIDWAYNE, MICHIGAN

PERMIT NO.211

PO Box 609Wayne, MI 48184800.497.9000wimsattdirect.com

ChangeServiceRequested

All Branches Open 7 AM - 5 PM M-F, 7 AM - 12 PM Sat.Contact your Wimsatt Territory Manager Today • 800.497.9000 • wimsattdirect.com

TheGold StandardIn Exterior Building Materials

TheGold StandardIn Exterior Building Materials

In This Issue...• January Class:

Overcoming Objections

Seeinsideleft

• February Class: Product Differentiation

- Roofing - Insulation - Siding - Windows - Decking Seeinsideright

• Wimsatt Rewards 2010

Seebackpage

800.497.9000 • wimsattdirect.comCustomer Newsletter • JANUARY 2010

This Winter, We’re

Investing In You.

Sign up for

We’ve partnered with several leading building materials manufacturers this Winter to bring you Wimsatt University 2010 - a series of

classes that will helpyouincreaseyoursellingskills. From overcomingobjections to productdifferentiation, theseclasseswillhelpyougearupforasuccessfulsellingseason. We are happyto make these classes

FREEtoWimsattcustomers-that’ssimplypartofourinvestmentinyourbusiness.Andthisyearwe’rehappytoofferWimsattUniversityinthreedatesandlocationsacrossthestate,makingthe

learningopportunitywithinreachforallWimsattcustomers.

Allitwilltakeonyourpartisaninvestmentoftime.Butifwealldo our “homework” this Winter,we’ll be ready for a successfulsellingseasonin2010.

Take a look inside to see thecourses we’re offering thisyear,andbesuretosharethislearning opportunity with yoursalespeople-Theseclassesareextended to everyone in yourcompanythathasasellingrole.

Loyal Patron ProgramWimsatt Rewards

With 28 ultra-modern loft suites and 2,700 spacious staterooms, this 16-deck marvel proves that the impossible, is possible. You have to see it to believe it.

From snorkeling and swimming to shopping and golf, the Caribbean is the ultimate outdoor playground. What better way to vacation than

to be surrounded by white-sand beaches, turquoise waters and the most beautiful islands on earth?

Our Online Rewards Catalog is also available for 2010.

Ask your salesperson for enrollment info! Enrollment must be complete by 1/31/10!

Experience the Oasis of the Seas

2xDouble Points

12/1/09 - 2/28/10!

Date: 7-Day Eastern Caribbean Cruise 1/31/11 - 2/5/11Earn Reward Points from 12/1/09 - 11/30/10

School is in!Sign up today!

As 2010 begins, it’s a good time to focus on your sales skills and make sure you’re prepared for the selling season. We want to help you grow your business, and increasing sales in a down market isn’t easy - but we’re going to provide the resources to help you make it happen.

DanZernec,CertainTeed

DavidChapp,MasticHomeExteriors

MikeTalaga,ParadigmWindows

Contact your Wimsatt Territory Manager Today

Choose From Three Convenient Locations!

800.497.9000 • wimsattdirect.com

CLASSROOM TWOCLASSROOM ONE

Sales Tactics for Roofing Enhanceyourresidentialroofingsalespresentation.DanZernecandGerryKraft,CertainTeedRoofing

Sales Tactics for Vinyl SidingDifferentiateyourselfwhensellingvinylsiding.JerWalkerandRobBlake,CertainTeedVinylSiding

The Fiberglass Blown-In Insulation OpportunityAddprofittoyoursaleswiththeperfectcomplimenttoyourroofingbusiness.HarryFerence,CertainTeedInsulation

Differentiate your Decking OfferingNewadvancesincompositedeckingtechnologycangiveyouthecompetitiveedge.MarkSchwartz,TrexCompany

Add On To Your Decking Business with AwningsIncreaseyourprofitpotentialwiththeopportunityinretractableawnings.HarryTrigalet,Craft-Bilt

CLASSROOM TWO

Make More Profit with TPO Roofing OfferhighermarginproductsandcutlaborcostswithTPOroofingtechnology.RicArungarenandJimMarkiewicz,GAFMaterialsCorporation

Add Profit to Your Roofing Jobs with SkylightsLabor-savingsandwarrantyofferingspackprofitandpeaceofmindintoyourskylightsales.JohnLongley,VELUXSkylights

Explore the Metal Roofing OpportunityExpandyourresidentialroofingsalesportfolio-andprofitpotential-withmetalroofinglikeyou’veneverseenitbefore.ErvKnoblock,EdcoProducts

Grow Your Vinyl Window Sales and ProfitDifferentiateyourselfwhensellingvinylwindows.MikeTalaga,ParadigmWindows

Wood Windows Opportunity*Exploretheprofitopportunitiesinwoodwindows.KevinBoland,WeatherShield*Flint and Livonia Classes Only. Vinyl Window class will be 2hrs. in Traverse City.

Group A: CertainTeed Courses Group B: Roofing Courses

Group D: Windows of OpportunityGroup C: Exterior Living Spaces

The class schedule is full for Wimsatt University this year! We have two classrooms running during the event, so you will need to send at least two people from your organization if you want people attending every seminar. Select the date (shown at right) that best meets your needs and RSVP today - class space is limited!

Northern MichiganTuesday, 2/9/2010Park Place Hotel300 E. State St.Traverse City, MI 49684

Mid MichiganWednesday, 2/10/2010Holiday Inn Gateway5353 Gateway CentreFlint, MI 48507

Southeast MichiganThursday, 2/11/2010VisTaTech CenterSchoolcraft College18600 Haggerty RdLivonia, MI 48152

1/25/10

1/26/10

1/27/10

Mastic’s Overcoming Objections class and HouseWorkx truck will be making

the following stops:

February ClassJanuary Class

8:30 AM - 9:00 AM: Registration9:00 AM - 12:00 PM: Groups A & B

CLASSROOM ONE

12:00 PM - 1:00 PM: Lunch Provided1:00 PM - 3:00 PM: Groups C & D

Registration for Wimsatt University’s February Class is

FREE to Wimsatt Customers but Space is Limited... see dates

above, decide how many people you are sending to Groups A, B,

C, and D, and

RSVP TODAY to800.497.9000!

FEBRUARY CLASS RSVP

This year, we’ve partnered with Mastic Home Exteriors to bring you their great new sales class, Overcoming Objections. The presentation is ideal for all contractors looking to improve their homeowner sales process. Before and after the class, we’ll also have Mastic’s mobile showroom, the HouseWorkx truck, on hand to demonstrate Mastic’s 2010 product offerings! Check the dates in the left sidebar to see which is most convenient for you and RSVP today! Stop by early... lunch is on us!

Choose From Three Convenient Locations!

2/9/10

2/10/10

2/11/10

This year, we’re taking Wimsatt University on the road! Select the date and location that best meets your needs!

Northern MichiganMonday, 1/25/2010Grand Traverse Resort100 Grand Traverse Village BlvdAcme, MI 49610

Mid MichiganTuesday, 1/26/2010Holiday Inn Gateway5353 Gateway CentreFlint, MI 48507

Southeast MichiganWednesday, 1/27/2010VisTaTech CenterSchoolcraft College18600 Haggerty RdLivonia, MI 48152

Registration for Wimsatt University’s January Class is

FREE to Wimsatt Customers but Space is Limited... see dates

above, and

RSVP TODAY to800.497.9000!

JANUARY CLASS RSVP

Overcoming Objections

11:00 AM - 12:00 PM: HouseWorkx Truck Demonstration, Lunch Provided

12:00 PM - 3:00 PM: Overcoming Objections Class

Strengthen your sales skills andlearn effective techniques to overcomehomeowner objections. Learn how tostructure your sales presentation toaddress customer concerns and makeiteasyforhomeownerstochooseyourservices.

Course highlights:• Evaluating roadblocks• Developing closing options• Creating closed decision making• Recognizing buying signals in which

emotions are triggered• Successful strategies that

overcome buyer resistance• Learning to use objections to make

your sale

PresentedBy:DavidChappandGregBerbridge,MasticHomeExteriors

Mastic HouseWorkx• 53-foot long mobile showcase• Displays the latest Mastic Home

Exteriors products• Includes hands-on demonstrations

and videos

See dates and locations at left - RSVP today!