Content index
• Process & Objectives• Navigation flow: Path /Template / Target• Home: Changes
o Explanations
• City Home: Changeso Explanations
• City Category: Changeso Explanations
• Place : Changeso Explanations
• Search District: Changeso Explanations
• District listings: Changeso Explanation
• Category: Changeso Explanations
• Add-ons: Blog / 301 redirection / local access
Process & Objectives
Long tail
Core
Keyword target
2nd browsing menu“Accomodation”+place+city
On site Changes
Browsing Optimization
Listings by city
Home by City“Accomodation”+city
Home by City Bookings+city
Blog Ping
Off site Objective
links Grow
Navigation flow
Home (1)
Category (7)City (2)
City + category(3)District search (5)
Apartment (4)
District Listing (6)
New Pages
Actual Pages
Navigation flow
Page Meta des. Meta key. Title URL Target
Home (1) Bookings and rentals in Spain and Portugal. Apartments ad hostels in Barcelona, Valencia, Lisbon
Spain Rentals, Portugal rentals, bookings portugal, bookings spain
Boonkings and Rentals in Spain and Portugal | Feelgoodapartments
Samehttp://www.feelgoodapartments.com
Bookins & Rentals+CountryEx (rentals spain)
Category (7) “category” rentals in Spain and Portugal. “category” in Barcelona, Valencia and Lisbon.
Category, category barcelona, category valencia, category lisbon, spain, portugal
“category”rentals in Spain and Portugal ”| feelgoodapartments(
(…).com/category Category + Spain, PortugalEx (Apartmens spain)
City (2) Bookings and rentals on “city” Apartments and hostels on “city”
Bookings “city”, rentals”city” apartments, hotels, hostels, “city”
Booking - rentals in “city” “country”| feelgoodapartments
(…).com/city Rentals CityEx (rentals lisboa)
City Category(3) category” rentals on “city” “category” prices and chek in
“category” in “ciy”, “country”. Prices and booking in “city”
“category”rentals in “city” “country”| feelgoodapartments
(…).com/category-city Category + cityEx (apartments barcelona)
District search(5) (only: Meta Robots content noindex/ follow)
(only: Meta Robots content noindex/ follow)
Search by district | feelgoodapartments
(…).com/city-search Index District listings
District listing (6) Bookings and rentals on “city””district” Apartments , hotels and hostels in “city” “district”
“category” in “ciy”, “district”. Prices of apartmens, hotels and hotels in “city”
rentals in “city” “district” “country”| feelgoodapartments
(…).com/rentals-city-district Apartments /Hostels + city+ districtEx (Hostels ramblas barcelona)
Apartment (4) (first 200 characters of text) “category city”, “city booking”, “rentals city”
“name”- “city” | feelgoodapartments
(…).com/name-apartment-city
Name / name+location
1.- Home http://www.feelgodaparmentes.com
Barcelona - Valencia - LisbonLinks to different city home
On Every link rel=“nofollow”
1b.- Home Explanations
Changes Objective How ToRel=nofollow Link Juice. Focus strength
on relevant links.This change will be set on every page.
Add Rel=“nofollow” on links.<a href=“…” rel=“nofollow”>anchor</a>
City Links Strength and access to new “city homes”
Links on html
2.- Home By city http://www.feelgodaparmentes.com/city
Festured Apartment in “city”Apartment Sagrada FamiliaBrief descriptiona about the featuresd listing Brief descriptiona about the featuresd listing
“City” apartments photos
Bookings In city
Apartments> bookins in “city”
Link to www.feelgoodapartments
Link to place
Search by address
Avoids duplicated content on city-home
Raise keyword density
2b.- Home By city Explanations
Changes Objective How ToSearch”booking/ rental in “city”
Raise keyword density for Targeted Keywords
Plain text on same CSS than “search-text”.City will be substitute by the name of the “actual city”
Bread Bunch Give navigation path to users.Give proper back links to users and search engines
Link to Higher level of navigation. Actual level is plain text with styles
Search by address Gives access to district listings
Html link
Featured apartment As “city home” have the same content. We need some plain text to avoid duplicated content
Insert Title and Brief description of best performance apartment / available apartment. Link only on title.
“city” apartment photos Raise Keyword density and different content for the “city home”
Thumbnails of relevant apartment photos. “city” will be changed to the “actual city”
3.- City Category http://www.feelgodaparmentes.com/city-accomodation
Apartments> city
Link towww.feelgoodapartments
Link towww.feelgoodapartments/city
Bookings In city
3b.- City Category Explanations
Changes Objective How ToSearch”booking/ rental in “city”
Raise keyword density for Targeted Keywords
Plain text on same CSS than “search-text”.City will be substitute by the name of the “actual city”
Bread Bunch Give navigation path to users.Give proper back links to users and search engines
Link To main page and higher level of navigation
4.- Place http://www.feelgodaparmentes.com/category/name-apartment-city
Apartments> city>Apartmet + Name
Link as previous
address
“Apartmet + Name + address” localization
Photos+ Name
Other apartments in “city”
Up to 4 links to other apartments /hostel same city
Bookings In city
Raise keyword density
4b.- Place Explanations
Changes Objective How ToSearch”booking/ rental in “city”
Raise keyword density for Targeted Keywords
Plain text on same CSS than “search-text”.City will be substitute by the name of the “actual city”
Bread Bunch Give navigation path to users.Give proper back links to users and search engines
Link to Main page, city and category. Actual page as plain text with styles
Address Local segmentation Plain text
Photos+ Name Raise keyword density Change “Name”
Footer links and text Raise Keyword density and give search engines direct access to similar content
Links on html to other “relevant” places.
5.- Search district http://www.feelgodaparmentes.com/city-search
Apartments> city>bookings by address
Link as previous
Apartment +nameBrief descriptiona brief description Brief descriptiona brief descriptionBrief descriptiona brief description
Apartment +nameBrief descriptiona brief description Brief descriptiona brief descriptionBrief descriptiona brief description
Apartment +nameBrief descriptiona brief description Brief descriptiona brief descriptionBrief descriptiona brief description
Apartment +nameBrief descriptiona brief description Brief descriptiona brief descriptionBrief descriptiona brief description
District
District
Bookings In city
This page needs:Noindex/follow on the meta rotobs(avoid duplicate tontent)
Link to district page
Lik to aparrtment
5b.- Search district Explanations
Changes Objective How ToDistrict Access to district pages. Short places by disctrict.
The name of the district will be an html link to district listings.
Bread Bunch Give navigation path to users.Give proper back links to users and search engines
Link to Main page, city. Actual page as plain text with styles
Noindex This page has nearly the same content than main “category listings” Its important to avoid this page being indexed.
Add on the html <meta name="robots" content="noindex,follow" />
6.- District listing http://www.feelgodaparmentes.com/rentals-city-district
Apartments> city>Apartments and hostes on”city” “district”
Link as previous
Apartment +nameBrief descriptiona brief description Brief descriptiona brief descriptionBrief descriptiona brief description
Apartment +nameBrief descriptiona brief description Brief descriptiona brief descriptionBrief descriptiona brief description
Apartment +nameBrief descriptiona brief description Brief descriptiona brief descriptionBrief descriptiona brief description
Apartment +nameBrief descriptiona brief description Brief descriptiona brief descriptionBrief descriptiona brief description
Acomodations on “City” “District”tBookings In” city”
Lik to aparrtment
Other Acomodations on “City””
Lik to district1 Lik to district2 Lik to district3
6b.- District listing Explanation
Changes Objective How ToSearch”booking/ rental in “city”
Raise keyword density for Targeted Keywords
Plain text on same CSS than “search-text”.City will be substitute by the name of the “actual city”
Bread Bunch Give navigation path to users.Give proper back links to users and search engines
Link to Main page, city. Actual page as plain text with styles
Acomodations on “city” Raise keyword density Plain text. Change “city” and “district” by atual ones.
Footer links and text Raise Keyword density and give search engines direct access to similar content
Links on html to other “relevant” districts.
Apartments> Category
Link towww.feelgoodapartments
Bookings
Barcelona - Valencia - Lisbon
7.- Category http://www.feelgodaparmentes.com/category
Link towww.feelgoodapartments/city-category
7b.- Category Explanations
Changes Objective How ToSearch”booking/ rental Raise keyword density for
Targeted KeywordsPlain text on same CSS than “search-text”.City will be substitute by the name of the “actual city”
Bread Bunch Give navigation path to users.Give proper back links to users and search engines
Link to Main page, Actual Category as plain text with styles
City Links Direct acces to local listings on same category
Html links to same category city pages
8.- Corporate Blog
• A corporate blog sends pingbacks more frequently than a static page.• Those pingbacks will bring different search engines to the site.• The blog has to be installed on the same servers in
blog.feelfoodapartment.com.• The blog has to be updated at least twice a week.• One the design is finish I will provide plugins and settings• The design is up to designers / company. A wordpress theme will be effective.
9.- Friendly URL
• In order to give semantic relevance to the url is recomended make a rewrite of the url.
• Once the rewrite is made. It´s necesary to make a 301 redirection from old URL to the new one. See xls for migration
• The redirection will avoid loose traffic for those pages. (first 15 days will be a little drop of 15% of traffic)
10.- Different country access
• It´s recommended to translate feelgoodapartments.com into every language (fr,sp…)
• Those pages should be located under regional carpets /sp/, /fr/…• The translation will follow the sames rules for meta descriptions, meta
keywords, meta tilte and url (category name).• The country segmentation will be located on google webmasters• Its recomended to add links on top or footer to same level destination
o (/en/apartments should be linking to /es/apartamentos….)