Optimizing Social Media To Increase Customer Engagement
Digital Branding 2012 Moscow
@janrezabJan Rezab, CEO of Socialbakers
“We are a ‘customer developed’ company,” said Jan Rezab, who is the CEO and co-founder of Socialbakers. “Our customers kept telling us the metrics they wanted to see.”
› Offices in Prague, San Francisco, London, Munich, Paris
› 400,000 marketers across 100+ countries
› Launched platform in 2010, currently 120+ employees
› Facebook Preferred Marketing Developer, one of 7 in the world that have 3 competence badges
Used by Leaders
October 31, 2011
About Socialbakers
Visit Socialbakers.com
Previously Facebakers...
Content is King – Newsfeed & Timeline
Timeline content – „Social by design“
Application Content
PUMA
400 000 users3 weeks
Application Content
Application & Timeline Content
Microformat Content
Microformat Content
Microformat Content – Reaching more fans
Page content
“On average a page reaches 10 – 25% of its fans daily”
Analytics – Metrics
Metrics in social media – ENGAGEMENT RATE
Metrics in social media – ENGAGEMENT RATE
Metrics in social media – ENGAGEMENT RATE
RANKING companies around the world
Not in this rank? Suggest it on www.socialbakers.com!
Analytics – Comparisons
Analytics – Benchmarks
Analytics – Response Rates
What is Brand Rater?
Automobile Brand Ranking (1st week) Ranking (3rd week)
Porsche 7,4 8,7
Jeep 5,8 8,5
Ford Motor Company 6,2 7,7
Toyota USA 5,4 7,5
Volvo 7,4 7,3
Chrysler 4,9 7
Mercedes-Benz 7,3 6,8
Jaguar 7,1 6,7
Chevrolet 5,7 6,5
Ferrari 6,8 6,3
Nissan 5.9 6,3
Audi USA 6,7 6
Range Rover 6,7 6
Škoda 6,4 6
Mazda 5,4 5,3
BMW 7,9 5,3
Honda 6,2 5,3
Citroën 3,3 4,7
Peugeot 4,1 4
Opel 4,1 3,7
BRAND-RATER – SOCIAL NPS
Track Performance
Get early warning signs for trouble and identify catalysts for rapid social media growth.
Start Measuring and Maximizing Social Media ROI Today
Compare Performance Improve Performance
by
Spy on competitors and benchmark performance against industry standards and regional norms.
Optimize your social performance, increase engagement rates and generate graphical reports.
by
by
Henkel Maximizes Return on Integrated Social Media Campaigns
Prior to Socialbakers Now with Socialbakers
› Needed a way to track and measure social performance for Henkel brands
› Needed to understand performance relative to competitors
› Needed to report on social effectiveness
› Able to track and analyze social performance trends for informed decision making
› Gain competitive insights for Henkel brands based on competitor’ social performance
› Generate customized reports
“Socialbakers has developed an application that makes it easy for us to get sophisticated metrics on our performance through Facebook.” —Felix Schmidt, Global Digital Marketing Manager for Henkel Henkel AG & Co. KGaA
Get Results with Socialbakers
Fortune Global 500 CompanyHas more than 45 FacebookPages Serving Customers in125 Countries
CASE
STU
DY
Agencia Riot Deploys Analytics PRO to Demonstrate Social ROI Growth for 80+ Clients
Prior to Socialbakers Now with Socialbakers
› Needed to show ROI for their clients’ social media campaigns
› Required multiple tools to monitor social media performance for clients
› Needed to create reports that showed how clients were faring against competitors
› Able to determine ROI for social media campaigns for 80+ clients
› Able to use KPIs to effectively track social performance
› Ability to benchmark clients’ social performance against competitors and across industries
“The Analytics PRO application organizes sophisticated metrics into easy to understand dashboards. This is powerful because brands can compare social media effectiveness to others in their industry.” —Marcelo Lemmi, Head of Business Intelligence at Agência Riot
Get Results with Socialbakers
Representing More Than 80Clients in 6 Countries, Agencia Riot Is the Largest Social Media Agency in Latin America
CASE
STU
DY
SayItSocial Improves Visibility to ROI for Clients’ Social Media Campaigns
Prior to Socialbakers Now with Socialbakers
› Needed a way to better audit and develop effect social media campaigns for clients
› Needed to produce monthly reports that showed social media ROI
› Able to track progress for clients’ social media performance and determine ROI
› Able to compare their clients’ social performance to others in their industry
“Analytics PRO allows brands to compare their social media efforts to other competitors in their industry. This gives our clients a competitive edge for their business resulting in increased customer acquisition rates, augmented customer relationships, and higher levels of brand awareness.”
—Josh Harcus, Director of Business Development at SayItSocial
Get Results with Socialbakers
Created an industry-wide social media study of 150 US hotels for the hospitality industry
CASE
STU
DY
Recent Case Study
Jan 2, 2012Socialbakers publishes Infographic for US Elections
Jan 3, 2012AdAge reports President Obama’s family picture is most viral on Facebook
Feb 21, 2012Washington Post reports President Obama selects family photo for re-election ad
Summary
1. Choose the right metrics to monitor = Helps understand success in social media
2. Build great content for your social presence= Helps build a good following
3. Make sure you do both proactive and reactive engagement in social media
= Helps build community
4. Use the right tools and partners= Helps to do it faster and easier
[email protected]: +420 724 095 217
Like&Friend me:
Facebook.com/janrezab(meet me first)
Link me:
(anytime)
Follow me
@janrezab(when you want)
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