Two metrics extractable from all systems, for every piece of content published:
Engagement: interaction ratio (%) for all channels
Reach: all people who saw your content
Engagement: interaction ratio (%) for all channels
0 interactions
many interactions
post 1 had 42 likes, 11 comments and 5 shares => 58 interactions
0 interactions
many interactions
post 1
post 1 had 42 likes, 11 comments and 5 shares => 58 interactions post 2 had 15 likes, 20 comments and 1 share => 36 interactions
0 interactions
many interactions
post 1
post 2
post 1 had 42 likes, 11 comments and 5 shares => 58 interactions post 2 had 15 likes, 20 comments and 1 share => 36 interactions post 3 had 10 likes, 3 comments and 0 shares => 13 interactions …
0 interactions
many interactions
post 1
post 3
post 2
And the same goes for reach
0 reach high reach
And the same goes for reach
post 1 had 57 214 reached users post 2 had 75 856 reached users Post 3 had 48 398 reached users …