Download pdf - Jack Key Presentation

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BREAKFAST

WWW.JACKKEY.COMJACK KEY AUTO GROUP

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“We Are Video”Jack Key Auto Group

9 brands and 5 locations? No wonder car dealerships in El Paso and Albuquerque just can’t compete with Jack Key

Auto Group! With multiple locations in Las Cruces, Deming and Alamogordo, we are the #1 car dealership in Southern

New Mexico and West Texas. From our fantastic deals to our unbeatable customer service, we are the premiere

source for the latest Chrysler, Jeep, Dodge, Ram, Ford, Nissan, Kia, Honda and Lincoln vehicles.

www.JackKey.comJack Key Auto Group

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Why digital?ADVERTISING & MARKETING

Digital dealer conference 2014

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WE ARE


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octoberADVERTISING & MARKETING

plan

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2016

2015

2014

92013

2012

2011

octoberRADIO SPOT

Jack key shocks the market!Invoice pricing

octoberPrint advertising

Jack key shocks the market!Invoice pricing

102013

2012

2011

SeptemberOnline advertising

Google re-targetingBing & yahoo

targetingUsed car tracking

Polk data Auto intenders

Zip code marketing

SeptemberSocial media advertising

FacebookTwitterLinkedinGoogle+

Local campaignsWeekly prizes

MARKETING & ADVERTISING

“FIND THE KEY” SOCIAL MEDIA CAMPAIGN!

122013

2012

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FIND THE KEYRADIO SPOT

FIND THE KEYSOCIAL MEDIA ADS

"I'm sure you've noticed the Jack Key logo on the back of cars, trucks and SUVs all over town. Next time you see one, take a picture, use #jackkey and share it to twitter or instagram, or if you prefer facebook, tag any of our 5 dealerships and share it! It's that easy . . . Snap, Tag, Share to be entered to win prizes

weekly and monthly. Find details . . . "at JackKey.com".

FIND THE KEY

WWW.JACKKEY.COMJACK KEY AUTO GROUP

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SOCIAL MEDIAMARKETING AUDIENCE

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WHYSOCIAL?GOOGLE HAS STATED THAT

90% OF ALL CONSUMERS USE THE WEB TO MAKE A

DECISION BEFORE PURCHASING A PRODUCT.


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SALESMANONLINE TOOLS FOR SUCCESS

Personal Website4 Social Media Sites

Weekly PostingsOnline Review System

Inventory ShoppingIncreased SEO


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Reynolds & Reynolds 4732

“A man or woman may lie about his numbers but the numbers

never lie about the man or woman”

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october

2014?COMMITMENT

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Manager of the Month

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store of the month

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ITRAINERRobbie bray