„The most riveting facet of the mobile revolution is not only what we’re witnessing, it’s what we’re missing in these important times of transformation.” Brian Solis
1950 1960 1970 1980 1990 2000 2010
Baby Boomers Gen X Gen Y — Millennials Gen Z Post-90s
Post-Millennials Gen Next
Mobile is linked to devices Mobility changes with context as cultures incorporate mobile technologies differently
„Mobile is the next frontier for marketing. The potential of mobile marketing is huge — location-specific, time-based, highly personalized messaging. It has the potential to offer real utility to consumers. But the current state seems more geared to interrupt than create value.”
Tom Fishburne