VIRTUAL WORLDS
‘IN’ OR ‘OUT’ FOR BUSINESS APPLICATIONS?
Greenwich Team 4
Alexandra Bayet Christina Alvarado Atman Bhesdadiya Anastasia Toumazou Daniel Marczinek Jargalan AmarsaikhanAvatarina
SALESe.g. Miss Sixty PU
BLIC
* STAR
DO
LL
BRANDING, ADVERTISING & CR
e.g. AUDI PUB
LIC* 3D
CITY
EDUCATION & RESEARCH e.g. Edinburgh University PU
BLIC
* SECO
ND
LIFE
PUB
LIC* H
AB
BO
RECRUITMENTe.g. Bundeswehr
COLLABORATIONe.g. IBM
INTER
NA
L * T- SYSTES M
MS
PUB
LIC* A
CTIV
EWO
RLD
S
TRAINING e.g. IBM (Academy of Technology) IN
TERN
AL * T- SYSTES
MM
SPU
BLIC
* SECO
ND
LIFE
Athina Chimaridou - IBM Employee Cyprus
“You can hear live the teacher speaking, you can raise your hand to ask a question or you can text your question . I found the environment very interesting”.
NEW EMPLOYEE ORIENTATIONe.g. Super Buy IN
TERN
AL * T- SYSTES
MM
SPU
BLIC
* SECO
ND
LIFE
SIMULATIONe.g. US Marine Corps IN
TERN
AL * T- SYSTES
MM
SPU
BLIC
* OPEN
SIM
Tobias Dreher – T-Systems Learning & knowledge Consultant“Internal virtual worlds are used for training-simulation 75% of the time.”
INTER
NA
L * T- SYSTES M
MS
PUB
LIC* SEC
ON
D LIFE
DEVELOPMENT e.g. Palomar Hospital
Hybrid Events e.g. CEBIT IN
TERN
AL * T- SYSTES
MM
SPU
BLIC
* SECO
ND
LIFE
IBMONE COMPANY, SIX WORLDS
Platform Selection considerations Use in IBM EnterpriseActive Worlds
Scalable Events
Forterra OLIVE
Quick on-boarding & Voice integrationPre-built spaces & presentation facilities
Pilot deployment for early adopters includes team meetings & small events
OpenSim Familiar interface for Second Life usersWide scope for IBM community involvement & contribution BSD licensing: Anyone can get involved in development
Meetings, small events, Brainstorming, Community, Translation, 2D-3D integration, Region Interoperability, Data-center modelling & management
Second Life
Publicly accessible and familiar to some users ScalableVoice integration
Events and meetings, Employee orientation, Learning, Business rehearsals, Serious games, Systems management, Interoperability with OpenSim
Torque Simple interfaceQuick on-boardingHigh fidelityLow workstation requirementsControl for 2D integration
Remote mentoring, Small events, Brainstorming, 2D-3D integrationData center modeling
Unity3D Web browser based deploymentLight weight & customizable
Proof-of-concepts: Demonstrate 2-3D integration & interoperability between worlds
ISSUES
• Technological• unreliable systems• incompatible networks• Slow broadband• slow computers• traffic congestions • redesign of entire information system may be necessary • IT security
• Legal• Confidentiality• Ethics• Copyright infringement
ISSUES• Organisational • Less loyalty• Less real-world interaction• Lack of control• Limited target audience• Viability
• Cultural• Lack non-verbal cues• Identity problem• Addiction
George Kyriakoullis, Computer Scientist DITS Officer" It is addictive as hell!»
BENEFITS
• Help to establish trust
• Help to overcome geographical distances
• Increase knowledge resources and capabilities
• Enable 24 hour learning
• Help to prevent real-life errors
• Time savingMichalis Simillis – Computer Scientist DITS Officer" Disabled people can play as otherwise could not
experience the war!"
BENEFITS
• Green workplace
• Real-time
• Immersive
• Cost saving
• Efficient
• Effective
• Highly involving
George Georgiou – IBM Director Cyprus" Sky is the limit”
" In the future,due to the economic crisis,
we might use it to manage teams"
REFERENCESKimble, Chris, Barlow, Alexis and Li, Feng, Effective Virtual Teams through Communities of Practice (September 2000). Strathclyde Business School Management Science Working Paper No. 2000/9. pp, 5-13Available at SSRN: http://ssrn.com/abstract=634645 or http://dx.doi.org/10.2139/ssrn.634645
Seshasai, Satwik, Malter, Alan J. and Gupta, Amar, The Use of Information Systems in Collocated and Distributed Teams: A Test of the 24-Hour Knowledge Factory (September 21, 2006). Eller College of Management Working Paper No. 1034-06. Pp, 10-32. Available at SSRN: http://ssrn.com/abstract=935106 or http://dx.doi.org/10.2139/ssrn.935106
OECD (2011), Virtual worlds: IMMERSIVE ONLINE PLATFORMS FOR COLLABORATION, CREATIVITY AND LEARNING.OECD DIGITAL ECONOMY PAPERS, No 184. OECD Publishing. Available at: http://search.proquest.com/docview/874045972?accountid=78988
Centaur Communications Ltd (2007), GLOBAL TRENDS?- VIRTUAL B2B: You only live twice. Brand Strategy, 14-15. Available at: http://search.proquest.com/docview/224179527?accountid=78988
Saggi Nevo, Dorit Nevo and Erran Carmel (2012). „Unlocking the Business Potential of Virtual Worlds“ MITSloan Management Review. Accessed in 19th April 2011at http://sloanreview.mit.edu/the-magazine/2011-spring/52311/unlocking-the-business-potential-of-virtual-worlds/
Sherman Aliza (2011) „Virtual Worlds: Immersive Training, Collaboration and Meetings“ GigaOM. Accessed on 19th April, 2012 at http://gigaom.com/collaboration/virtual-environments-for-training-collaboration-and-meetings/
Ives and Junglas (2008). APC Forum: Business Implications of Virtual Worlds and Serious Gaming. MIS Quarterly Executive Vol. 7 No. 3 / Sep 2008. (PDF).
George Georgiou. 2012. How virtual world is being used by IBM,
Natasa Toumazou, [Telephone Conference] Nicosia and London,
Cyprus, 5/04/2012
Athina Chimaridou. 2012. How virtual worlds is being used by
IBM, Natasa Toumazou [Telephone Conference] Nicosia and
London, 5/04/2012
George Kyriakoullis . 2012. Have you ever used virtual world and
how?, Panagiota Toumazou [Face to face interview] Nicosia,
4/04/2012
Michalis Simillis , 2012. Have you ever used virtual world and
how?, Panagiota Toumazou [Face to face interview] Nicosia,
4/04/2012
Cherbakov, L., Bruneer, R., Smart, R. and Lu, C., 2009. Virtual Spaces
Enabling Immersive Collaborative Enterprise, Part 1: Introduction to the
opportunities and technologies, IBM [online] Available at: <http://www.
ibm.com/developerworks/webservices/library/ws-virtualspaces/>
[Accessed 18 April 2012]
Korolov, M., 2009. IBM: four OpenSim regions for $50,000, Hypergrid
Business, [online] Available at: http://www.hypergridbusiness.
com/2009/07/ibm-offers-four-opensim-regions-for-50000/ [Accessed 19
April 2012]
REFERENCESKimble, Chris, Barlow, Alexis and Li, Feng, Effective Virtual Teams through Communities of Practice (September 2000). Strathclyde Business School Management Science Working Paper No. 2000/9. pp, 5-13Available at SSRN: http://ssrn.com/abstract=634645 or http://dx.doi.org/10.2139/ssrn.634645
Seshasai, Satwik, Malter, Alan J. and Gupta, Amar, The Use of Information Systems in Collocated and Distributed Teams: A Test of the 24-Hour Knowledge Factory (September 21, 2006). Eller College of Management Working Paper No. 1034-06. Pp, 10-32. Available at SSRN: http://ssrn.com/abstract=935106 or http://dx.doi.org/10.2139/ssrn.935106
OECD (2011), Virtual worlds: IMMERSIVE ONLINE PLATFORMS FOR COLLABORATION, CREATIVITY AND LEARNING.OECD DIGITAL ECONOMY PAPERS, No 184. OECD Publishing. Available at: http://search.proquest.com/docview/874045972?accountid=78988
Centaur Communications Ltd (2007), GLOBAL TRENDS?- VIRTUAL B2B: You only live twice. Brand Strategy, 14-15. Available at: http://search.proquest.com/docview/224179527?accountid=78988
Saggi Nevo, Dorit Nevo and Erran Carmel (2012). „Unlocking the Business Potential of Virtual Worlds“ MITSloan Management Review. Accessed in 19th April 2011at http://sloanreview.mit.edu/the-magazine/2011-spring/52311/unlocking-the-business-potential-of-virtual-worlds/
Sherman Aliza (2011) „Virtual Worlds: Immersive Training, Collaboration and Meetings“ GigaOM. Accessed on 19th April, 2012 at http://gigaom.com/collaboration/virtual-environments-for-training-collaboration-and-meetings/
Ives and Junglas (2008). APC Forum: Business Implications of Virtual Worlds and Serious Gaming. MIS Quarterly Executive Vol. 7 No. 3 / Sep 2008. (PDF).
George Georgiou. 2012. How virtual world is being used by IBM,
Natasa Toumazou, [Telephone Conference] Nicosia and London,
Cyprus, 5/04/2012
Athina Chimaridou. 2012. How virtual worlds is being used by
IBM, Natasa Toumazou [Telephone Conference] Nicosia and
London, 5/04/2012
George Kyriakoullis . 2012. Have you ever used virtual world and
how?, Panagiota Toumazou [Face to face interview] Nicosia,
4/04/2012
Michalis Simillis , 2012. Have you ever used virtual world and
how?, Panagiota Toumazou [Face to face interview] Nicosia,
4/04/2012
Cherbakov, L., Bruneer, R., Smart, R. and Lu, C., 2009. Virtual Spaces
Enabling Immersive Collaborative Enterprise, Part 1: Introduction to the
opportunities and technologies, IBM [online] Available at: <http://www.
ibm.com/developerworks/webservices/library/ws-virtualspaces/>
[Accessed 18 April 2012]
Korolov, M., 2009. IBM: four OpenSim regions for $50,000, Hypergrid
Business, [online] Available at: http://www.hypergridbusiness.
com/2009/07/ibm-offers-four-opensim-regions-for-50000/ [Accessed 19
April 2012]
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