IT Experience
2
Key Areas of Focus
Branding PR
Thought Leadership
Support Social
Mission
Strategic Support for
Office of CIO
3
Design, Develop and Continuously Enhance/Promote the ITS Brand
What?
How?
Promote the new ITS Create opportunities for positive customer
connections and interactions Define ITS “business” identity Elevate “brand equity” across the organization
Promote brand through traditional and “experiential” channels
4
Vision, Design and Build-Out
Tech Place at DC-HQ
5
ITS Corporate Identity Branded Info Centers/Displays Around Office
6
ITS Corporate Identity
Logos
7
ITS Website Overhaul
8
ITS Corporate Identity
Presentation Deck
9
Product/Service Branding
10
AARP TEK Branding
11
Producer of Augmented Reality All-Staff Presentation
https://vimeo.com/128996666
12
TSM Info-Graphic of Accomplishments
13
Develop ITS Internal and External Public Relations
What?
How?
Collaborate with SITM to Promote ITS’ new culture and brand value across the organization
Market ITS’ projects, events and activities Promote technology’s role in AARP’s success externally Obtain external awards in defined target industries;
50+ and Tech
Leverage internal and external communication professionals and vehicles
Identify external award opportunities and submit
Leverage external activities, events
and PR for internal exposure
14
Internal PR
15
ITS – Social Yammer Group
16
Collaborated With Media Relations on
External Media Coverage
17
Awards
18
Promote Thought Leadership
What?
How?
Recognition of individuals and AARP as “influencers” in defined target industries; 50+ and Tech
Intrigue and inspire audiences internally and externally
Increase “personal brand” values
Leverage local and target industry conferences, events and media
19
Support Social Mission
What?
How? Provide advice and direction on program
strategy Create experiential events aligned to
goals/objectives. Promote internally and externally
Enhance/revitalize existing program offerings Participate in strategy and creation of new
initiatives
Support existing initiatives and identify new opportunities for
ITS to help fulfill the AARP Social
Mission
20
Life@50+ AARP TEK Pavilion
Vision, Design and Experience
21
Life@50+ AARP TEK Pavilion
Vision, Design and Experience
22
Life@50+
Mobile App
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