Is Your Website Ready to Go Mobile?
Who We Are
Jenika ScottChannel Marketing [email protected]• Twitter @jenika29• Ext. 109
Hall Internet Marketingwww.hallme.com• 12 Years in Business• Twitter @Hall_Web
Got Questions?
• Use GoToWebinar “Ask a Question”
• Twitter with @hall_web
Today• The state of mobile usage• Different needs of mobile users• Challenges we face as marketers with mobile• Strategic differences between full site and
mobile site• Optimizing your current site for mobile
The state of mobile…• Half of the PLANET is mobile – 3.4 BILLION people (and growing!)• 234 million Americans (ages 13+) used mobile devices*• More than 31% of mobile users own a smartphone (up 20% from a year ago)*• Android – top smartphone platform – 36.4% of the market share*
*Source: comScore.com (as of April 2011)
Photo Credit (above): http://www.flickr.com/photos/chinaecarts-com/5257019073/sizes/m/in/photostream
Photo Credit (below) - http://www.flickr.com/photos/rasice/2049617102/sizes/m/in/photostream/
Photo Credit (right)- http://www.flickr.com/photos/sheepguardingllama/2401661123/sizes/m/in/photostream/
What are people doing on mobile?
• Text messaging – 68.8%• Used browser – 39.1%• Downloaded app – 37.8%• Social network site/blog site – 28.0%• Played game – 26.2%• Listened to music – 16.5%
Source: comScore.com
What are people doing on mobile?
• Text messaging – 68.8%• Used browser – 39.1%• Downloaded app – 37.8%• Social network site/blog site – 28.0%• Played game – 26.2%• Listened to music – 16.5%
Source: comScore.com
What will they see?
Mobile websites aren’t just for B2C!
• How many of your customers are using smartphones?
• Think of mobile site as customer service
• Reaching a customer base with additional channel
• Always think of the experience
Photo Credit - http://www.flickr.com/photos/mybloodyself/201330514/
Check your site on mobile!
• Don’t rely on just one operating system• Be aware of load time• Use the navigation• Is it intuitive?• What would your customer’s experience be?
Photo Credit - http://www.flickr.com/photos/22138756@N02/5272363330/
Your Website vs. Your Mobile Website
• More Content• Longer Content• More Calls to Action• Added functionality• Variety of reasons to
visit the site
• Less Content• Simpler Content• Less Calls to Action• Simplistic functionality• Focused reasons to visit
Different Needs = Different Strategy
Mobile = Different Needs• How is your audience using
mobile?• Understand which devices your
audience is using• Why would someone come to
your site using their mobile phone?
• Will your calls to action be different?
• Which paths need to be highlighted or more defined?
Photo Credit - http://www.flickr.com/photos/yourdon/3979323453/
The Challenge with Mobile Users
• Time• Distractions• Multi tasking
Photo Credit - http://www.flickr.com/photos/ihavezlatathoughts/3576516828/
Overcoming Challenges
• Get to the point• Less need for imagery• Focus on load time• Renew content and re-energize it for mobile• Opportunity to be creative
Determine Mobile Visitors1. Visitors Overview
2. Mobile Overview
3. Mobile Overview Options
4. Mobile Devices
Optimize Your Current Site for Mobile
Tip: Also think about the content that your mobile visitors will likely encounter like your email newsletters and blogs. Keep in mind how you write and the resources (like videos and images) you include in your content.
• Phone Number – Text, click to call• Placement of calls to action• Review load time for images• Reduce lengthy content• Is flash a large component of your website?• Field testing to educate and make changes
Do you need a mobile versionof your website?
• Are you receiving enough visits to your site through mobile browsers to warrant a mobile version of your site?
• Does your current site use a lot of flash or is it image heavy?• Consider your industry/audience
Useful Mobile Tools
http://pagespeed.googlelabs.com/
http://validator.w3.org/mobile/
What else in mobile?• Location Based Services• Mobile Apps• SMS/MMS texting• QR Codes• Mobile Display Ads – June 7, 2011 – comScore reports that
the number of U.S. Mobile Display Advertisers has more than doubled in the past two years
Start Today!
1. View your website on an Android, iPhone, and Blackberry2. Make sure your phone number is text and not an image3. Review your Google Analytics to determine mobile site usage
Recap• People are using mobile browsing more today than ever, and that number is on the rise• Understanding their unique needs and how you can offer them the best experience with your website• Review your site traffic, do you need a mobile version or can you optimize your current site?• Tools available to help you understand how to optimize your site
Questions
Learn MoreFollow Hall: @Hall_WebFollow Jenika: @jenika29
• Blog - http://www.hallme.com/blog• Webinars - http://www.hallme.com/webinars• July 12
• Beyond the Basics: Expanding Your Local Listings• July 26
• Top 10 Tips You Need to Know About Using Twitter for Business• Check out Hall’s archived webinars!
• http://www.hallme.com/archived-webinars
Call us! 1-877-425-5932 (HALL-WEB)[email protected]
Questions
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