1 ©Ipsos.1
Ipsos Brexit consequences poll
July 2016
©Ipsos. All rights reserved. Contains Ipsos' Confidential and Proprietary information and may not be disclosed or reproduced without the prior written consent of Ipsos.
©Ipsos.
2 ©Ipsos.
Contents
1 Reactions to the result
2 Impact of Brexit on the European Union
3 Impact of Brexit on the UK
4 Future relationship between European Union and UK
3 ©Ipsos.
REACTIONS TO THE RESULT
3 ©Ipsos.
4 ©Ipsos.
Most in EU countries think Britain was wrong to leave – outside the EU people are less certain
IPSOS BREXIT CONSEQUENCES POLL
Do you think that Brexit was the right decision or the wrong decision for…Britain/ the European Union/ own country?
Base: 12,525 adults aged 16-64 across Australia, Belgium, Canada, France, Germany, Great Britain, Hungary, India, Japan, Italy, Poland, Russia, South Africa, Spain, Sweden, United States, July 2016
European Union countries
Countries outside of the European Union
58%
55%
40%
35%
Think Brexit vote was wrong decision for Britain
Think Brexit vote was wrong decision for the European Union
50% 26%
Think Brexit vote was wrong decision for own country
5 ©Ipsos.
Spanish most likely to think Brexit wrong for Britain - 1/2IPSOS BREXIT CONSEQUENCES POLL
Do you think that Brexit was the right decision or the wrong decision for Britain?
Base: 12,525 adults aged 16-64 across Australia, Belgium, Canada, France, Germany, Great Britain, Hungary, India, Japan, Italy, Poland, Russia, South Africa, Spain, Sweden, United States, July 2016
69%
63%
63%
61%
51%
49%
49%
47%
43%
14%
20%
20%
21%
38%
25%
24%
27%
38%
17%
16%
17%
18%
11%
26%
27%
27%
20%
Spain
Germany
Belgium
Sweden
Great Britain
Poland
Hungary
France
Italy
WRONG
DECISION
RIGHT
DECISION
DON'T KNOW
European Union
countries
6 ©Ipsos.
Spanish most likely to think Brexit wrong for Britain - 2/2IPSOS BREXIT CONSEQUENCES POLL
Do you think that Brexit was the right decision or the wrong decision for Britain?
Base: 12,525 adults aged 16-64 across Australia, Belgium, Canada, France, Germany, Great Britain, Hungary, India, Japan, Italy, Poland, Russia, South Africa, Spain, Sweden, United States, July 2016
44%
41%
40%
40%
39%
29%
10%
17%
11%
31%
23%
37%
29%
54%
40%
47%
29%
37%
24%
42%
36%
Canada
Japan
South Africa
Australia
India
US
Russia
WRONG
DECISION
RIGHT
DECISION
DON'T KNOW
Countries outside of
the European Union
7 ©Ipsos.
Swedes most worried about impact on European Union - 1/2IPSOS BREXIT CONSEQUENCES POLL
Do you think that Brexit was the right decision or the wrong decision for the European Union?
Base: 12,525 adults aged 16-64 across Australia, Belgium, Canada, France, Germany, Great Britain, Hungary, India, Japan, Italy, Poland, Russia, South Africa, Spain, Sweden, United States, July 2016
68%
65%
64%
63%
61%
56%
55%
51%
41%
9%
10%
15%
8%
19%
23%
22%
22%
25%
23%
25%
22%
29%
20%
21%
24%
27%
34%
Sweden
Poland
Spain
Hungary
Great Britain
Germany
Belgium
Italy
France
WRONG
DECISION
RIGHT
DECISION
DON'T KNOW
European Union
countries
8 ©Ipsos.
Swedes most worried about impact on European Union - 2/2IPSOS BREXIT CONSEQUENCES POLL
Do you think that Brexit was the right decision or the wrong decision for the European Union?
Base: 12,525 adults aged 16-64 across Australia, Belgium, Canada, France, Germany, Great Britain, Hungary, India, Japan, Italy, Poland, Russia, South Africa, Spain, Sweden, United States, July 2016
50%
47%
43%
43%
34%
33%
30%
18%
9%
13%
31%
20%
9%
22%
32%
44%
44%
26%
46%
58%
48%
South Africa
Canada
Australia
India
US
Japan
Russia
WRONG
DECISION
RIGHT
DECISION
DON'T KNOW
Countries outside of
the European Union
9 ©Ipsos.
Poles, Swedes and Spanish most worried about impact of decision for their own country
IPSOS BREXIT CONSEQUENCES POLL
Do you think that Brexit was the right decision or the wrong decision for your own country?
Base: 6,012 adults aged 16-64 across Belgium, France, Germany, Hungary, Italy, Poland, Spain, Sweden, July 2016
40
303127
342830
26 272619
2215171516
33
44505051
555558
FranceItalyBelgiumGermanyHungarySpainSwedenPoland
10 ©Ipsos.
4 in 10 in EU countries sad to see UK leave – but more unaffectedIPSOS BREXIT CONSEQUENCES POLL
How does the UK's decision to leave the European Union make you feel, if at all – happy, sad or neither?
Base: 12,525 adults aged 16-64 across Australia, Belgium, Canada, France, Germany, Great Britain, Hungary, India, Japan, Italy, Poland, Russia, South Africa, Spain, Sweden, United States, July 2016
13%
39%
48%
14%
24%62%
European Union countries Countries outside of the European Union
HAPPY
SAD
NEITHER
11 ©Ipsos.
Brexit and feelings of happiness and sadness - 1/2IPSOS BREXIT CONSEQUENCES POLL
How does the UK's decision to leave the European Union make you feel, if at all - Happy, sad or neither?
Base: 12,525 adults aged 16-64 across Australia, Belgium, Canada, France, Germany, Great Britain, Hungary, India, Italy, Japan, Poland, Russia, South Africa, Spain, Sweden and the United States, July 2016
49%
48%
41%
40%
40%
38%
36%
34%
25%
29%
11%
10%
8%
8%
9%
19%
9%
14%
23%
41%
49%
52%
53%
53%
45%
57%
60%
Great Britain
Sweden
Belgium
Hungary
Spain
Poland
Italy
Germany
France
SAD
HAPPY
NEITHER
European Union
countries
12 ©Ipsos.
Brexit and feelings of happiness and sadness - 2/2IPSOS BREXIT CONSEQUENCES POLL
How does the UK's decision to leave the European Union make you feel, if at all - Happy, sad or neither?
Base: 12,525 adults aged 16-64 across Australia, Belgium, Canada, France, Germany, Great Britain, Hungary, India, Italy, Japan, Poland, Russia, South Africa, Spain, Sweden and the United States, July 2016
32%
31%
30%
27%
23%
20%
6%
24%
11%
4%
6%
12%
19%
22%
44%
58%
66%
66%
65%
61%
72%
India
South Africa
Japan
Canada
Australia
US
Russia
SAD
HAPPY
NEITHER
Countries outside of
the European Union
13 ©Ipsos.
Brexit has made 46% in EU countries more worried for futureIPSOS BREXIT CONSEQUENCES POLL
How does the UK's decision to leave the European Union make you feel, if at all - More worried about the future, more hopeful about the future or neither?
Base: 12,525 adults aged 16-64 across Australia, Belgium, Canada, France, Germany, Great Britain, Hungary, India, Italy, Japan, Poland, Russia, South Africa, Spain, Sweden and the United States, July 2016
European Union countries Countries outside of the European Union
15%
46%
39%
17%
34%
48%
MORE HOPEFUL ABOUT THE FUTURE
MORE WORIED ABOUT THE FUTURE
NEITHER
14 ©Ipsos.
In EU, Swedes most worried, French the least - 1/2IPSOS BREXIT CONSEQUENCES POLL
How does the UK's decision to leave the European Union make you feel, if at all - More worried about the future, more hopeful about the future or neither?
Base: 12,525 adults aged 16-64 across Australia, Belgium, Canada, France, Germany, Great Britain, Hungary, India, Italy, Japan, Poland, Russia, South Africa, Spain, Sweden and the United States, July 2016
53%
53%
51%
49%
46%
45%
42%
42%
31%
13%
32%
6%
14%
10%
23%
9%
13%
13%
34%
15%
42%
37%
44%
32%
49%
45%
56%
Sweden
Great Britain
Hungary
Poland
Belgium
Italy
Spain
Germany
France
MORE WORRIEDABOUT THE FUTURE
MORE HOPEFULABOUT THE FUTURE
NEITHER
European Union
countries
15 ©Ipsos.
In EU, Swedes most worried, French the least - 2/2IPSOS BREXIT CONSEQUENCES POLL
How does the UK's decision to leave the European Union make you feel, if at all - More worried about the future, more hopeful about the future or neither?
Base: 12,525 adults aged 16-64 across Australia, Belgium, Canada, France, Germany, Great Britain, Hungary, India, Italy, Japan, Poland, Russia, South Africa, Spain, Sweden and the United States, July 2016
51%
47%
36%
35%
32%
31%
10%
14%
6%
8%
33%
14%
19%
29%
36%
47%
56%
32%
54%
50%
61%
SouthAfrica
Japan
Canada
India
Australia
US
Russia
MORE WORRIEDABOUT THEFUTURE
MORE HOPEFULABOUT THEFUTURE
NEITHER
Countries outside of
the European Union
16 ©Ipsos.
IMPACT OF BREXIT ON THE EUROPEAN UNION
16 ©Ipsos.
17 ©Ipsos.
Most think Brexit will be bad for EU economyIPSOS BREXIT CONSEQUENCES POLL
Now that the UK has voted to leave the European Union, do you think it will have a positive or negative impact, or make no difference, on…the EU’s economy / influence on the world stage? & Following on from the UK's vote to leave the European Union, do you think the EU will be weaker/ stronger
Base: 12,525 adults aged 16-64 across Australia, Belgium, Canada, France, Germany, Great Britain, Hungary, India, Japan, Italy, Poland, Russia, South Africa, Spain, Sweden, United States, July 2016
European Union countries
Countries outside of the European Union
47%
53%
45%
52%
Think that Brexit will be somewhat to very negative for the European Union’s economy
Think that Brexit will be somewhat to very negative for the European Union's influence on the world stage
54% 47%Think Brexit vote will make EU weaker
18 ©Ipsos.
Hungarians and Japanese most likely to think EU will be negatively affected – French the least
IPSOS BREXIT CONSEQUENCES POLL
Now that the UK has voted to leave the European Union, do you think it will have a positive or negative impact, or make no difference, on…the EU’s economy / influence on the world stage?
Base: 12,525 adults aged 16-64 across Australia, Belgium, Canada, France, Germany, Great Britain, Hungary, India, Japan, Italy, Poland, Russia, South Africa, Spain, Sweden, United States, July 2016
72
58 56 55 53 51 48 4535
69
55 55 51 49 4538
66
52 5145 45 45 42 41
34
67
45 4941 42 39 35
European Union countries Countries outside of the European Union
% think that Brexit will be somewhat to very negative for the EU’s economy
% think that Brexit will be somewhat to very negative for the EU’s influence on the world stage
19 ©Ipsos.
Big differences on whether Brexit will weaken the EU - 1/2IPSOS BREXIT CONSEQUENCES POLL
Following on from the UK's vote to leave the European Union, do you think the European Union will be stronger or weaker?
Base: 12,525 adults aged 16-64 across Australia, Belgium, Canada, France, Germany, Great Britain, Hungary, India, Italy, Japan, Poland, Russia, South Africa, Spain, Sweden and the United States, July 2016
64%
64%
62%
62%
55%
53%
46%
43%
37%
5%
10%
6%
5%
11%
13%
13%
17%
15%
31%
26%
31%
32%
34%
34%
41%
40%
48%
Great Britain
Poland
Sweden
Hungary
Italy
Spain
Belgium
Germany
France
WEAKER
STRONGER
DON'TKNOW
European Union
countries
20 ©Ipsos.
Big differences on whether Brexit will weaken the EU - 2/2IPSOS BREXIT CONSEQUENCES POLL
Following on from the UK's vote to leave the European Union, do you think the European Union will be stronger or weaker?
Base: 12,525 adults aged 16-64 across Australia, Belgium, Canada, France, Germany, Great Britain, Hungary, India, Italy, Japan, Poland, Russia, South Africa, Spain, Sweden and the United States, July 2016
54%
52%
47%
47%
44%
43%
42%
5%
13%
12%
5%
7%
33%
4%
41%
35%
41%
48%
49%
24%
53%
Russia
South Africa
US
Canada
Australia
India
Japan
WEAKER
STRONGER
DON'TKNOW
Countries outside of
the European Union
21 ©Ipsos.
8%
16%
9%
12%
15%
9%
9%
8%
11%
34%
35%
33%
39%
40%
39%
42%
37%
32%
42%
51%
42%
50%
55%
49%
51%
45%
43%
14%
13%
10%
10%
11%
8%
7%
7%
6%
46%
30%
31%
30%
29%
30%
30%
29%
30%
60%
43%
42%
40%
39%
38%
37%
37%
36%
Great Britain
Italy
France
Germany
Hungary
Belgium
Sweden
Poland
Spain
41% in EU countries think Brexit will lead to ‘domino’ effect – down from 48% pre-vote (but up in GB) - 1/2
IPSOS BREXIT CONSEQUENCES POLL
To what extent do you agree or disagree with the following statement? Now Britain has left the European Union/ If Britain left the European Union…other countries will follow
Base July 2016: 12,525 adults aged 16-64 across Australia, Belgium, Canada, France, Germany, Great Britain, Hungary, India, Italy, Japan, Poland, Russia, South Africa, Spain, Sweden and the United States, July 2016 & Base April 2016: 11,030 adults aged 16-64 across Australia, Belgium, Canada, France, Germany, Great Britain, Hungary, India, Italy,, Poland, South Africa, Spain, Sweden and the United States, July 2016
STRONGLY AGREE
TEND TO AGREE
Post-Brexit vote Pre-Brexit voteEuropean Union
countries
22 ©Ipsos.
18%
15%
12%
8%
6%
6%
3%
31%
33%
28%
32%
30%
30%
22%
48%
48%
40%
40%
36%
36%
26%
Russia
India
US
South Africa
Australia
Canada
Japan
0%
15%
9%
9%
5%
5%
0%
33%
40%
35%
28%
30%
48%
49%
44%
34%
35%
NA
NA
41% in EU countries think Brexit will lead to ‘domino’ effect – down from 48% pre-vote (but up in GB) - 2/2
IPSOS BREXIT CONSEQUENCES POLL
To what extent do you agree or disagree with the following statement? Now Britain has left the European Union/ If Britain left the European Union…other countries will follow
Base July 2016: 12,525 adults aged 16-64 across Australia, Belgium, Canada, France, Germany, Great Britain, Hungary, India, Italy, Japan, Poland, Russia, South Africa, Spain, Sweden and the United States, July 2016 & Base April 2016: 11,030 adults aged 16-64 across Australia, Belgium, Canada, France, Germany, Great Britain, Hungary, India, Italy,, Poland, South Africa, Spain, Sweden and the United States, July 2016
STRONGLY AGREE
TEND TO AGREE
Post-Brexit vote Pre-Brexit voteCountries outside of
the European Union
23 ©Ipsos.
What will the future European Union look like?IPSOS BREXIT CONSEQUENCES POLL
Do you think the European Union in 2020 will...?
Base April 2016: 7,022 adults aged 16-64 across Belgium, France, Germany, Great Britain , Hungary, Italy, Poland, Spain, Sweden/ Base July 2016: 7,014 adults aged 16-64 across Belgium, France, Germany, Great Britain , Hungary, Italy, Poland, Spain, Sweden
16%29%
6%
11%21%
39% 40%
...have a single European
government...resemble today’s European
Union, with the same balance of
powers between the EU and
individual countries
...have disappeared altogether
12%
33%6%
10%
18%
40% 42%
+ ...be more integrated, with
more powers for the European
Union compared to individual
countries
+ ...be less integrated, with fewer
powers for the European Union
compared to individual countries
Be more integrated Resemble today’s EU Be less integrated
Results before the referendum (April 2016) Results after the referendum (July 2016)
24 ©Ipsos.
51%
37%
47%
41%
41%
41%
33%
36%
32%
27%
39%
33%
34%
42%
38%
45%
47%
46%
22%
24%
21%
25%
18%
21%
22%
17%
22%
Hungarians most likely to think EU will be less integrated in 2020, and since the Brexit vote Britons more likely to think EU will be less integrated
IPSOS BREXIT CONSEQUENCES POLL
Do you think the European Union in 2020 will...?
Base April 2016: 7,022 adults aged 16-64 across Belgium, France, Germany, Great Britain , Hungary, Italy, Poland, Spain, Sweden/ Base July 2016: 7,014 adults aged 16-64 across Belgium, France, Germany, Great Britain , Hungary, Italy, Poland, Spain, Sweden
56%
50%
48%
45%
41%
38%
38%
33%
31%
26%
33%
33%
35%
40%
48%
45%
49%
49%
17%
17%
18%
20%
19%
14%
17%
18%
20%
Hungary
Great Britain
Poland
Italy
France
Sweden
Germany
Belgium
Spain
BE LESS INTEGRATED
RESEMBLE TODAY’S EU
BE MORE INTEGRATED
Post-Brexit vote Pre-Brexit vote
25 ©Ipsos.
IMPACT OF BREXIT ON THE UK
25 ©Ipsos.
26 ©Ipsos.
Most in EU countries think that Brexit will harm UK – but outside the EU many do not know
IPSOS BREXIT CONSEQUENCES POLL
Now that the UK has voted to leave the European Union, do you think it will have a positive or negative impact, or make no difference, on…the UK’s economy / influence on the world stage? & Following on from the UK's vote to leave the European Union, do you think the UK will be weaker/ stronger
Base: 12,525 adults aged 16-64 across Australia, Belgium, Canada, France, Germany, Great Britain, Hungary, India, Japan, Italy, Poland, Russia, South Africa, Spain, Sweden, United States, July 2016
European Union countries
Countries outside of the European Union
52%
58%
40%
46%
Think that Brexit will be somewhat to very negative for Britain’s economy
Think that Brexit will be somewhat to very negative for Britain’s influence on the world stage
53% 36%
Think that Brexit will make Britain weaker
27 ©Ipsos.
70 68 63 63 6357
50 4943
6857 52 52
3933
21
60 56 58 57 5649 50
42 40
63
46 4639
31 33
20
Germans, Japanese and Belgians most likely to think Britain’s economy will be harmed by Brexit
IPSOS BREXIT CONSEQUENCES POLL
Now that the UK has voted to leave the European Union, do you think it will have a positive or negative impact, or make no difference, on…Britain’s economy/ influence on the world stage?
Base: 12,525 adults aged 16-64 across Australia, Belgium, Canada, France, Germany, Great Britain, Hungary, India, Japan, Italy, Poland, Russia, South Africa, Spain, Sweden, United States, July 2016
European Union countries Countries outside of the European Union
% think that Brexit will be somewhat to very negative for the British economy
% think that Brexit will be somewhat to very negative for the Britain’s influence on the world stage
28 ©Ipsos.
Germans and Spanish most likely to think Brexit will weaken Britain – but Indians and Russians think GB will be stronger out - 1/2
IPSOS BREXIT CONSEQUENCES POLL
Following on from the UK's vote to leave the European Union, do you think the UK will be stronger or weaker?
Base: 12,525 adults aged 16-64 across Australia, Belgium, Canada, France, Germany, Great Britain, Hungary, India, Italy, Japan, Poland, Russia, South Africa, Spain, Sweden and the United States, July 2016
64%
64%
60%
57%
50%
49%
47%
44%
41%
13%
14%
14%
21%
25%
35%
25%
21%
34%
23%
22%
26%
23%
25%
16%
27%
35%
25%
Germany
Spain
Belgium
Sweden
Poland
Great…
Hungary
France
Italy
WEAKER
STRONGER
DON'T KNOW
European Union
countries
29 ©Ipsos.
Germans and Spanish most likely to think Brexit will weaken Britain – but Indians and Russians think GB will be stronger out - 2/2
IPSOS BREXIT CONSEQUENCES POLL
Following on from the UK's vote to leave the European Union, do you think the UK will be stronger or weaker?
Base: 12,525 adults aged 16-64 across Australia, Belgium, Canada, France, Germany, Great Britain, Hungary, India, Italy, Japan, Poland, Russia, South Africa, Spain, Sweden and the United States, July 2016
44%
43%
40%
38%
36%
32%
17%
15%
10%
30%
23%
44%
33%
47%
41%
47%
30%
39%
20%
36%
37%
Canada
Japan
South Africa
Australia
India
US
Russia
WEAKER
STRONGER
DON'T KNOW
Countries outside of
the European Union
30 ©Ipsos.
FUTURE OF BRITAIN’S RELATIONSHIP WITH EUROPE
30 ©Ipsos.
31 ©Ipsos.
EU countries split on severity of deal Britain should get – but outside EU more think it should be favourable
IPSOS BREXIT CONSEQUENCES POLL
To what extent do you agree or disagree with the following statements? - The European Union should offer favourable/ unfavourable terms to Britain in negotiations about their future relationship to reduce the negative impact on the economy overall/in order to discourage other countries from leave the European Union
Base: 12,525 adults aged 16-64 across Australia, Belgium, Canada, France, Germany, Great Britain, Hungary, India, Italy, Japan, Poland, Russia, South Africa, Spain, Sweden and the United States, July 2016
The European Union should offer favourable terms to Britain
30%
39%
42%
47%
28%
14%
EU countries
Non-EU countries
The European Union should offer unfavourable terms to Britain
27%
22%
44%
50%
29%
28%
EU countries
Non-EU countries
AGREE
NEITHER AGREE NOR DISAGREE
DISAGREE
32 ©Ipsos.
56
3631
28 26 26 2520 19
52 51
44 4337
33
141623 20 23
30 28 2734
39
25
40
21 19 16 16 19
Britons think they should get a favourable deal – but French and Belgians think priority is to stop others from leaving
IPSOS BREXIT CONSEQUENCES POLL
To what extent do you agree or disagree with the following statements? - The European Union should offer favourable/ unfavourable terms to Britain in negotiations about their future relationship to reduce the negative impact on the economy overall/in order to discourage other countries from leave the European Union
Base: 12,525 adults aged 16-64 across Australia, Belgium, Canada, France, Germany, Great Britain, Hungary, India, Italy, Japan, Poland, Russia, South Africa, Spain, Sweden and the United States, July 2016
European Union countries Countries outside of the European Union
% think that EU should offer favourable terms to Britain % think that EU should offer unfavourable terms to Britain
33 ©Ipsos.
One in four in EU countries say less likely to visit the UK or buy British – but most say it will make no difference
IPSOS BREXIT CONSEQUENCES POLL
After the UK's vote to leave the EU, are you more likely or less likely to do each of the following, or does it make no difference?
Base: 11,523 adults aged 16-64 across Australia, Belgium, Canada, France, Germany, Hungary, India, Italy, Japan, Poland, Russia, South Africa, Spain, Sweden and the United States, July 2016
8%
17%
26%
17%
66%
67%
EU countries (excl. UK)
Non-EU countries
Visit the UK on holidays
10%
18%
16%
12%
74%
70%
EU countries (excl. UK)
Non-EU countries
Welcome British tourists to your country
7%
14%
27%
17%
66%
70%
EU countries (excl. UK)
Non-EU countries
Buy British goods or services
7%
14%
17%
13%
77%
73%
EU countries (excl. UK)
Non-EU countries
Consume British culture, such as TV, films, books or music
MORE LIKELY
LESS LIKELY
MAKE NO DIFFERENCE
34 ©Ipsos.
Italians and Spanish most likely to be put off buying British - 1/2IPSOS BREXIT CONSEQUENCES POLL
After the UK's vote to leave the EU, are you more likely or less likely to do each of the following, or does it make no difference?
Base: 11,523 adults aged 16-64 across Australia, Belgium, Canada, France, Germany, Hungary, India, Italy, Japan, Poland, Russia, South Africa, Spain, Sweden and the United States, July 2016
Are less likely to visit the UK
on holidays
Are less likely to buy British goods or services
15%
17%
20%
21%
33%
34%
34%
37%
Sweden
Belgium
Hungary
France
Spain
Germany
Poland
Italy
17%
19%
19%
20%
28%
33%
37%
43%
Hungary
Belgium
Sweden
France
Poland
Germany
Spain
Italy
European Union
countries
35 ©Ipsos.
Italians and Spanish most likely to be put off buying British - 2/2IPSOS BREXIT CONSEQUENCES POLL
After the UK's vote to leave the EU, are you more likely or less likely to do each of the following, or does it make no difference?
Base: 11,523 adults aged 16-64 across Australia, Belgium, Canada, France, Germany, Hungary, India, Italy, Japan, Poland, Russia, South Africa, Spain, Sweden and the United States, July 2016
Are less likely to visit the UK
on holidays
Are less likely to buy British goods or services
9%
11%
12%
15%
19%
24%
26%
Russia
Australia
Canada
US
South Africa
India
Japan
9%
9%
11%
17%
17%
21%
33%
Canada
Russia
Australia
US
South Africa
Japan
India
Countries outside
of the European
Union
37 ©Ipsos.
For more information
Gideon SkinnerResearch Director, Ipsos MORI UK
+44 (0)20 7347 3260
Jean-Michel LebrunResearch Director, Ipsos
+32 (0) 2 642 49 10
Daan BijwaardResearch Executive, Ipsos
+32 (0) 2 642 49 37
38 ©Ipsos.
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than 16,000 people and has the ability to conduct
research programs in more than 100 countries. Founded
in France in 1975, Ipsos is controlled and managed by
research professionals. They have built a solid Group
around a multi-specialist positioning – Media and
advertising research; Marketing research; Client and
employee relationship management; Opinion & social
research; Mobile, Online, Offline data collection and
delivery.
Ipsos is listed on Eurolist - NYSE-Euronext. The company
is part of the SBF 120 and the Mid-60 index and is
eligible for the Deferred Settlement Service (SRD).
ISIN code FR0000073298, Reuters ISOS.PA, Bloomberg
IPS:FP
www.ipsos.com
GAME CHANGERS
At Ipsos we are passionately curious about people, markets, brands and society. We deliver information and analysis that makes our complex world easier and faster to navigate and inspires our clients to make smarter decisions.
We believe that our work is important. Security, simplicity, speed and substance applies to everything we do.
Through specialisation, we offer our clients a unique depth of knowledge and expertise. Learning from different experiences gives us perspective and inspires us to boldly call things into question, to be creative.
By nurturing a culture of collaboration and curiosity, we attract the highest calibre of people who have the ability and desire to influence and shape the future.
“GAME CHANGERS” - our tagline - summarises our ambition.