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1.1. IDEACEO’s Testimony
On April 4th 2014 I stopped at Fatima on my way from Lisbon to Porto. As I strolled through the Sanctuary at Cova da Iria, I came
across a group of 250 South Koreans who had come to Portugal with one goal only – to visit Fatima. Not Lisbon, Sintra or Cascais! That’s
when I realized the significance of Fatima. It occurred to me that in three years time, the centenary of the apparitions was going to take place and
Pope Francis, one of the greatest and most inspirational people of our time would be there to lead the celebrations.
There and then I’d decided that I had to do something to mark those celebrations. There are lots of books. Too much merchandise. But
not a single religious movie exploring faith and carrying a simple, yet meaningful message. An animated picture for people of all ages and religions,
conveying the values that Fatima teaches and which the world needs so much today. Tolerance, respect, peace and friendship. The movie which
will not only provide the audience with excellent entertainment, but will also give them reasons for thought and conversations about the role of
faith in their live.
RUI PEDRO OLIVEIRAEXECUTIVE PRODUCER AND CEO OF IMAGINEW
1.2. CREDITSPRODUCTION
NAME
FILM GENRE
FILM LENGTH
ORIGINAL LANGUAGE
MUSIC
FIGURES INVOLVED
FORMATS
WORLDWIDE PREMIERE
CONTEXT
Imaginew (PRT) & Platige Image (POL)
Fatima and the Secret Treasure
Family, Adventure
70 min
Original version – English; Other versions – native languages of the distribution countries
Expressly for the movie (Rui Massena - acclaimed Portuguese maestro)
His Holiness Pope Francis (voice and image), José Mourinho (football coach), Dalila do Carmo
(Portuguese actress), João Ricardo Pateiro (Portuguese sports commentator)
Movie theatres, DVD 3D, DVD, Television
May 2018
Fatima and the Secret Treasure, the first feature animated movie carried out in Portugal, based on the
Miracle of the Apparitions of Our Lady of Fatima. Being a century old history, and therefore, seizing the
momentum of the celebrations of the Centennial of Fatima, the movie presents itself tailored to the 21st
Century, with modern day characters and realistic computer animated visuals.
Despite its historical nature, the movie is being produced with the latest technology by a team of
2D&3D experienced professionals.
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1.4. MOVIE GAINSFatima and the Secret Treasure, relies on a centenary catholic history, targeted for all ages, and although being related to the Centennial of
Fatima, has the aim of spreading a message associated with friendship, tolerance and resilience values, applied to all religions and beliefs.
Highlights:
o Pioneers on a animated feature movie;
o Message reaches 1.2 billions Catholics;
o Approvals from: His Holiness Pope Francis | Vatican Seal, Shrine of Fatima, Portuguese Ministry of Culture and Polish Ministry of
Culture;
o Worldwide visibility, dissemination;
o Opinion leaders involvement, globally recognized.
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2.1. TARGET MARKETSComparative geographical analysis between the number of Catholics and non-Catholics in the target markets.
Brazil Mexico Philippines USA Italy France Colombia Poland Spain Argentina Portugal and PALOPs
non-Catholics 80000000 23180000 18600000 253440000 10326000 23976000 11952000 5458983 14136000 11840000 27475205
Catholics 125000000 98820000 81400000 66560000 50474000 42624000 36048000 33037017 32364000 29820000 21441594
0
50000000
100000000
150000000
200000000
250000000
300000000
350000000
https://www.wikipedia.org/
2.2. ANIMATED MOVIES BOX-OFFICE
Current market measurability, as a revenue sample. http://www.the-numbers.com/market/http://www.boxofficemojo.com/search/
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Frozen2016
Minions2015
InsideOut2015
TheCroods2013
ArthurChristmas2011
Planet512009
Others
PortugalandPALOPs
Argentina
Spain
Poland
Colombia
France
Italy
USA
Philippines
Mexico
Brazil
Production Budget EUR 150,000,000 EUR 74,000,000 EUR 175,000,000 EUR 135,000,000 EUR 85,000,000 EUR 60,000,000
Box Office EUR 1,276,480,000 EUR 1,159,398,000 EUR 857,611,000 EUR 587,205,000 EUR 147,419,000 EUR 105,647,000
Gross Margin EUR 1,126,480,000 EUR 1,085,398,000 EUR 682,611,000 EUR 452,205,000 EUR 62,419,000 EUR 45,647,000
Gross Margin % 88% 94% 80% 77% 42% 43%
ROI 751% 1467% 390% 335% 73% 76%
2.3. FAITH MOVIES BOX-OFFICE
Current market measurability, as a revenue sample. http://www.the-numbers.com/market/http://www.boxofficemojo.com/search/
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
TheChroniclesofNarnia:TheLion,theWitchandthe
Wardrobe2005
ThePassionoftheChrist2004
HeavenIsforReal2014
MiraclesfromHeaven2016
SonofGod2014
Risen2016
Others
PortugalandPALOPs
Argentina
Spain
Poland
Colombia
France
Italy
USA
Philippines
Mexico
Brazil
Production Budget EUR 180,000,000 EUR 25,000,000 EUR 12,000,000 EUR 13,000,000 EUR 22,000,000 EUR 20,000,000
Box Office EUR 745,013,000 EUR 611,899,000 EUR 101,333,000 EUR 73,883,000 EUR 67,800,000 EUR 46,070,000
Gross Margin EUR 565,013,000 EUR 586,899,000 EUR 89,333,000 EUR 60,883,000 EUR 45,800,000 EUR 26,070,000
Gross Margin % 76% 96% 88% 82% 68% 57%
ROI 314% 2348% 744% 468% 208% 130%
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3.1. BOX-OFFICE FORECASTRevenues per scenario.
Pessimistic scenario
Country # Catholics # Non-Catholics Avg. ticket price % Catholic moviegoers
% Non-Catholic moviegoers % Moviegoers Box Office Net Revenues
Brazil 125000000 80000000 USD6.11 1.50% 0.20% 0.99% EUR 12,434,000 EUR 6,217,000
Mexico 98820000 23180000 USD3.97 1.50% 0.10% 1.23% EUR 5,977,000 EUR 2,989,000
Italy 50474000 10326000 USD8.43 1.00% 0.10% 0.85% EUR 4,342,000 EUR 2,171,000
Colombia 36048000 11952000 USD2.16 1.00% 0.10% 0.78% EUR 804,000 EUR 402,000
Poland 33037017 5458983 USD4.75 1.00% 0.50% 0.93% EUR 1,699,000 EUR 850,000
Spain 32364000 14136000 USD8.54 0.25% 0.10% 0.20% EUR 812,000 EUR 406,000
Argentina 29820000 11840000 USD7.50 0.75% 0.20% 0.59% EUR 1,855,000 EUR 928,000
Portugal and PALOPs 21441593 27475205 USD5.50 1.00% 0.50% 0.72% EUR 1,935,000 EUR 968,000
EUR 29,857,000 EUR 14,929,000
3.1. BOX-OFFICE FORECASTRevenues per scenario.
Optimistic scenario
Country # Catholics # Non-Catholics Avg. ticket price % Catholic moviegoers
% Non-Catholic moviegoers % Moviegoers Box Office Net Revenues
Brazil 125000000 80000000 EUR 6.11 3.00% 0.75% 2.12% EUR 26,579,000 EUR 13,290,000
Mexico 98820000 23180000 EUR 3.97 4.00% 1.50% 3.53% EUR 17,073,000 EUR 8,537,000
Philippines 81400000 18600000 EUR 5.00 0.75% 0.25% 0.66% EUR 3,285,000 EUR 1,643,000
USA 66560000 253440000 EUR 8.13 4.00% 1.50% 2.02% EUR 52,552,000 EUR 26,276,000
Italy 50474000 10326000 EUR 8.43 1.00% 0.20% 0.86% EUR 4,429,000 EUR 2,215,000
France 42624000 23976000 EUR 8.57 1.50% 0.30% 1.07% EUR 6,096,000 EUR 3,048,000
Colombia 36048000 11952000 EUR 2.16 2.00% 0.75% 1.69% EUR 1,751,000 EUR 876,000
Poland 33037017 5458983 EUR 4.75 2.00% 1.00% 1.86% EUR 3,398,000 EUR 1,699,000
Spain 32364000 14136000 EUR 8.54 1.00% 0.20% 0.76% EUR 3,005,000 EUR 1,503,000
Argentina 29820000 11840000 EUR 7.50 1.50% 0.50% 1.22% EUR 3,799,000 EUR 1,900,000
Portugal and PALOPs 21441593 27475205 EUR 5.50 3.00% 1.50% 2.16% EUR 5,805,000 EUR 2,903,000
EUR 127,771,000 EUR 63,886,000
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Intended for investors with high risk tolerance and who assume a capital appreciation perspective in the medium term and, as such, are willing to
immobilize their savings for a minimum period of 1.5 years.
Profitability
Investment Date Risk level
From EUR 50,000 to EUR
99,000
From EUR 100.000 to EUR
240.000
From EUR 250.000 to EUR
2.000.000
Jun-17 4 4.00% 4.50% 5.00%
Jul-17 3 2.00% 2.25% 2.50%
Aug-17 2 1.75% 2.00% 2.25%
Sep-17 2 1.75% 2.00% 2.25%
Oct-17 1 1.00% 1.25% 1.50%
Nov-17 1 1.00% 1.25% 1.50%
Dec-17 1 1.00% 1.25% 1.50%
Investment Value
4.2. INVESTMENT
0,00%
1,00%
2,00%
3,00%
4,00%
5,00%
6,00%
jun/17 jul/17 ago/17 set/17 out/17 nov/17 dez/17
From EUR 50,000 to EUR 100,000 From EUR 100,000 to EUR 250,000
From EUR 250,000 to EUR 2,000,000
4.3. INVOLVEMENT BENEFITSEXPOSURE Company’s logo visibility – means of communication, social network, site, teaser, advertisements,
outdoors, billboards, events;Exclusive highlights on promotion and disseminations of the movie.
MERCHANDISING Use of movie image (under approval);Merchandising trade.
LEADS Presence in direct campaigns of the movie promotion;Presence in indirect campaigns of the movie promotion.
EVENTS Exclusive premier;Event key note speaker;Presence on the movie’s release;Offering of tickets to administration;Offering of tickets to administration and employees.
INBOUND MEDIA Earned media;Owned media.
PRODUCT PLACEMENT Promote their product on the movie.
VOICE-OVER Use of commercial interest individuals voices;Dubbing the movie to the native speech of other countries with commercial value (e.g. Macau, Timor).
SUPPORT Sponsorship with promotional materials (goods/products/services).
Sponsorship Levels
Main
Gold
Silver
Bronze
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Contacts
Rua Aristides de Sousa Mendes nº 185 1º B34100-088 Porto PORTUGAL
t +351 226 155 993 | e [email protected] | s imaginew.pt | f facebook/imaginew.pt | w www.imaginew.pt
Rui Pedro Oliveira+351 939 980 [email protected]
Daniela Teixeira+351 938 733 [email protected]