Header here or textHeader here or textKatie Brown
Twitter: @KatieBrownTweetLinkedIn: KatieBrownBuilding Network: KatieBrownTcN: Katie Brown
An Introduction to Twitter for the UK Construction Industry
• What is Twitter
• Account set up
• Useful platforms for ‘tweeting’
• Gaining followers
• Linking your social networks
• Twitter etiquette
• Measurement and analysis
What we will cover
Why should you be on Twitter – A case study
• 3 million followers
• 20+ accounts
• $7 million worth of sales via Twitter
What is Twitter - The definition:
Twitter is a social networking and microblogging service that enables its users to send and read other user messages called tweets. Tweets are text-based posts of up to 140 characters displayed on the author's profile page. Tweets are publicly visible by default, however senders can restrict message delivery to their friends list. Users may subscribe to other author tweets — this is known as following and subscribers are known as followers.
Account set up
•
Setting your account up
• Full name•Username• Password• Email address
What to do next
Personalise
Join the Conversation
Engage
Personalise profile settings
• Profile
• Image
• Website
• Bio
‘Tweeting’
• 140 characters to send your message or ‘tweet’ as it is known
• Shorten your URL to save space within your tweet
• Tinyurl, Bit.ly or via Hootsuite / Tweetdeck
‘Tweeting’
• Include @username if you are mentioning another Twitter user
• Use ‘RT’ if you are repeating a tweet written by someone else (include their @username)
Twitter in search results
Useful platforms to tweet from - www.tweetdeck.com
• Set up searches
• Use from Smart Phones
• Integrate Facebook
• Shorten urls
Useful platforms to tweet from - www.hootsuite.com
Finding influencers in the Construction Industry
• Listen to conversations
• Find construction and sector communities
• Identify industry influencers
• Be interesting and interested
• Ask questions
• Share
• Engage
• Recommend / RT
Gaining followers
Types of content (Social Media Objects)
Linking your social networks
• Use content from your blog as part of your Twitter
activity – feed this to your blog using
www.twitterfeed.com or http://dlvr.it
• Feed your tweets back to your blog (various
widgets / plugins will allow you to do this)
• Add regular content to your blog so that your
Twitterfeed is constantly in action
• Feed your tweets to your LinkedIn profile
Twitter Etiquette
• Avoid auto following
• Include the original author’s @username if you use the content of their
tweet (like referencing)
• Don’t automate direct messages (DM) to your followers
• Don’t bad mouth the competition
• Thank people if they RT your tweets
• #FF those that interest you
• Twitter Rules: http://help.twitter.com/forums/26257/entries/18311
Measurement & Analysis
• Google Analytics/Feedburner
• Bit.ly/Hootsuite/Dlvr.it/
• TwitterAnalyzer.com
• Slideshare, YouTube etc
• Hubspot – Twittergrader.com
• CTA’s on Main Website or Blog! You want enquiries and new
business!
Our favourite Construction / Built Environment ‘Tweeple’ can be found @
Other elements you should include as part of your marketing strategy
• Corporate blog
• HD video
• Optimised press releases
• Case studies
• Whitepapers
•Social Media Marketing Management•Online PR & SEO•PR Writing & Distribution•Social Media Marketing Strategy•Traditional PR•Corporate Blogs•Online Content Generation – all types
SMPR Social Media Marketing Services
Header here or textHeader here or textQ&A Session
Header here or textHeader here or textKatie Brown
Twitter: @KatieBrownTweetLinkedIn: KatieBrownBuilding Network: KatieBrownTcN: Katie BrownIndustry Today on Twitter: @IndustryToday